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PLUGIN SETUP

Start using Matomo in ChatGPT

Connect Matomo to Adzviser, install Adzviser in ChatGPT, and start asking questions about your data.

1

Connect Matomo to Adzviser

Connect Matomo using your Matomo base URL and authentication token.

2

Install Adzviser in ChatGPT

Open Adzviser in ChatGPT's plugin directory, install it, and sign in to your Adzviser account when asked.

Open Adzviser in ChatGPT ↗
3

Ask your first Matomo question

Start a new ChatGPT conversation and ask Adzviser to list your workspaces and show the site connected to each. Choose a workspace, ask about performance or trends, and continue with follow-up questions.

CHOOSE THE RIGHT CHATGPT CONNECTOR

Matomo in ChatGPT: Matomo's official MCP server vs. Adzviser's read-only reporting connector

This side-by-side comparison covers Matomo's official MCP server and Adzviser's read-only Matomo reporting connector in ChatGPT. Matomo provides MCP for Cloud and an installable plugin for On-Premise. Adzviser is the cross-source option when Matomo needs to sit beside acquisition and revenue data.

Matomo's official MCP server

Query one Matomo instance directly

Setup

Enable MCP in Matomo Cloud or install its MCP plugin on Matomo On-Premise. This is a manual ChatGPT connection: enable Developer mode, add that remote MCP address, and authorize it. Developer mode availability depends on the account and workspace policy.

What it helps you do

Review reports from one Matomo instance and use any additional API methods your team enables.

Can it make changes?

Setup-dependent: review reports and optionally expose the raw Matomo API methods you enable.

Data included

Matomo only: analyze data from that Matomo instance.

Best for: Matomo teams that want direct control over their own analytics instance.

Read Matomo's setup guide

CONVERSATION FLOW

Turn Matomo data into clear next steps in ChatGPT

Start with the results, focus on the decision in front of you, and keep asking follow-up questions in the same conversation.

Open the complete Matomo prompt library
01REVIEW

Review recent performance

Weekly traffic overview. Ask for a compact table and make the reporting period clear.

See the “Weekly Traffic Summary” prompt
02DECIDE

Focus on a decision

Optimize landing pages. Ask ChatGPT to compare the options, supporting evidence, and possible downsides.

See the “Landing Page Optimization” prompt
03FOLLOW UP

Ask a follow-up

Understand how visitors interact. Ask what may explain the result, what evidence is missing, and what to examine next.

See the “Visitor Behavior Analysis” prompt

CHATGPT STARTERS

Start with a quick check, then analyze Matomo

First, confirm ChatGPT can access the right data. Then ask a detailed question and follow up on the recommendation that matters most.

Quick connection checkCONFIRM YOUR DATA

List my connected Matomo sites and show the Adzviser workspace for each. After I choose one, return "City revenue" for the last 7 complete days.

Follow-up questionREVIEW THE RECOMMENDATION

Keep the same data source and time period. Which recommendation should I prioritize, what results support it, and what should I review before acting on it?

Reporting coverage

Matomo reporting coverage for ChatGPT

206supported metrics
48supported breakdowns
Complete field catalogBrowse all metrics & breakdowns

Trusted by Agencies, Freelancers, and Founders

See how marketers are using Adzviser to analyze their Matomo data with ChatGPT.

Ryan Whiteside

Adzviser is the Supermetrics replacement we've been looking for. Adzviser delivers the same essential functionality at a much better price point, with far superior customer support. The added bonus of a ChatGPT connector allows for seamless data analysis in a way that enhances workflow efficiency.

Digital Marketing DirectorTwo Wheels Marketing
Jared Laidlaw

I appreciate Adzviser's per-client workspace setup, which simplifies organizing data sources compared to setting them up via channels. The customer support is excellent and responsive, addressing my issues swiftly. The pricing is competitive and scales nicely with business growth, which is crucial for me.

Managing DirectorOrchard Financial Marketing
Adam Orris

It is so simple to create your integration with all the supplied connectors. I also love the ability to send data to Gsheets and Looker for automation. The best part is being able to chat with your data inside of ChatGPT's. Adzviser really helps you along the way as well. The customer support is superb.

Director of Data and AnalyticsDisruptive Advertising
Saar Bell

Adzviser completely transformed the way I handle marketing data! Connecting all my sources to Google Sheets, Looker, and ChatGPT was unbelievably simple — no endless setup or technical headaches. Everything runs fast, accurate, and at a fraction of the cost compared to other tools I’ve tried. The customer support is extremely personal and responsive.

Company OwnerBellaPOINT

Powering data-driven decisions for 15K+ companies across 100 countries

Costco
WeWork
Baskin Robbins
Cole Haan
Optimum Nutrition
Chipotle
Booking.com
SurveyMonkey
Pinterest

Matomo to ChatGPT Integration FAQs

Connecting Matomo to ChatGPT is simple with Adzviser. Sign up, start your $0.99 trial to create a workspace, select Matomo as your data source, choose ChatGPT as your destination, and start asking questions about your data. No coding required. View ChatGPT Setup Guide

With Adzviser, you can access all standard Matomo metrics including impressions, clicks, conversions, and other key performance metrics. You can query any combination of metrics and breakdowns directly in ChatGPT. View all Matomo metrics and breakdowns

Yes! Once connected, you can ask ChatGPT to generate custom reports, summaries, and analysis of your Matomo performance. Ask for daily reports, campaign comparisons, keyword analysis, and more. View all ChatGPT integrations

With Adzviser's no-code connector, you can set up your Matomo to ChatGPT integration in just a few minutes. Most users complete the setup in under 5 minutes.

Adzviser offers a $0.99 14-day trial to get started. All plans include unlimited account connections, unlimited queries, and access to all destinations. After the trial, pricing is based on the number of data sources you use. View pricing details

Yes! Adzviser offers a library of ready-to-use AI prompts specifically designed for Matomo. These prompts cover reporting, optimization, analysis, and auditing — customize them with your account name and date range, then paste into ChatGPT. Browse Matomo AI prompts

Yes! Google Analytics 4 is available as a separate data source. It provides website and app analytics including sessions, users, pageviews, events, and conversion tracking—complementing your Matomo analytics data. Connect Google Analytics to ChatGPT

The overview shows the AI tools that work with Adzviser, how to connect them, and what you can analyze. This page stays focused on connecting Matomo to ChatGPT. Explore the Matomo MCP server

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