CONNECTOR SETUP
Start using Matomo in Claude
Connect Matomo to Adzviser, add Adzviser to Claude, and start asking questions about your data.
Connect Matomo to Adzviser
Connect Matomo using your Matomo base URL and authentication token.
Add Adzviser to Claude
Open Adzviser in Claude's connector directory, select Connect, and sign in to your Adzviser account when asked.
Open Adzviser in Claude ↗Ask your first Matomo question
Ask Claude to list your Adzviser workspaces and show the site connected to each. Choose a workspace, pick a date range, and ask what you want to know.
CHOOSE THE RIGHT CLAUDE CONNECTOR
Matomo in Claude: Matomo's official MCP server vs. Adzviser's read-only reporting connector
This side-by-side comparison covers Matomo's official MCP server and Adzviser's read-only Matomo reporting connector in Claude. Matomo provides MCP for Cloud and an installable plugin for On-Premise. Adzviser is the cross-source option when Matomo needs to sit beside acquisition and revenue data.
Matomo's official MCP server
Query one Matomo instance directly
Enable MCP in Matomo Cloud or install its MCP plugin on Matomo On-Premise. This is a manual Claude connection: add that remote MCP address as a custom connector and authorize it. Team and Enterprise workspaces require an owner to add the connector first.
Review reports from one Matomo instance and use any additional API methods your team enables.
Setup-dependent: review reports and optionally expose the raw Matomo API methods you enable.
Matomo only: analyze data from that Matomo instance.
Best for: Matomo teams that want direct control over their own analytics instance.
Read Matomo's setup guideAdzviser's read-only Matomo reporting connector
Analyze Matomo with your other marketing data in Claude
Connect Matomo in Adzviser, then add Adzviser in Claude.
Ask Claude about traffic, engagement, pages and goals. Choose the connected account and date range when prompted, then continue with follow-up questions.
Read-only reporting; Claude cannot change anything in Matomo through Adzviser.
Ask Claude to analyze Matomo alongside connected advertising, analytics, commerce, email, and CRM sources.
Best for: marketers and agencies that want read-only Matomo reporting beside other marketing and revenue data in Claude.
Open Adzviser in ClaudeCOPY-AND-PASTE PROMPT
Try a complete Matomo analysis in Claude
Choose the right connected account, run a useful analysis, and get the supporting numbers and next steps in one response.
Understand how visitors interact.
First, show the site connected for Matomo in each Adzviser workspace. Ask me which one I want to analyze. Then run this analysis: Analyze Matomo visitor behavior from the workspace I choose for the last 30 complete days. Show: New vs Returning, Visit Duration Distribution, Pages per Visit, and Device Usage. How do returning visitors behave differently? Recommend engagement strategies. Start with the main takeaway, show the supporting numbers in a table, and suggest three next steps. If part of the answer is uncertain, say what information is missing.
ANALYSIS PLAN
Shape a Matomo decision brief for Claude
Give Claude a clear scope, ask it to show its evidence, and finish with practical next steps for your team to review.
Start with the numbers
Weekly traffic overview. Ask for the underlying figures and a clearly named comparison period.
See the “Weekly Traffic Summary” promptSeparate facts from explanations
Understand how visitors interact. Ask Claude to label possible causes as explanations to investigate, not facts.
See the “Visitor Behavior Analysis” promptTurn the findings into next steps
Optimize landing pages. Request a short list of actions to consider, the evidence for each, and what to measure next.
See the “Landing Page Optimization” prompt
