Reporting coverage
CallRail metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's CallRail connector. Start with these examples or search the complete catalog.
Metrics
Browse all 17 metrics
- Calls
- Answered calls
- Missed calls
- Voicemail calls
- First time callers
- Inbound calls
- Outbound calls
- Abandoned calls
- Leads
- Total call duration (sec)
- Avg. call duration (sec)
- Total value
- Average value
- Answer rate
- Leads rate
- Form submissions
- First-time submissions
Breakdowns
Browse all 106 breakdowns
- Account ID
- Account name
- Call ID
- Call details link
- Call start time
- Call direction
- Was answered
- Voicemail
- Call duration (sec)
- First-time call
- Prior calls
- Total calls
- Speaker percent
- Keywords spotted
- Call highlights
- Business phone number
- Number name
- Agent email
- Tracking phone number
- Tracker ID
- Company ID
- Company name
- Company time zone
- Customer name
- Customer city
- Customer state
- Customer country
- Customer phone number
- Device type
- Form name
- Form URL
- Form data
- Form data: 1st field name
- Form data: 1st field value
- Form data: 2nd field name
- Form data: 2nd field value
- Form data: 3rd field name
- Form data: 3rd field value
- Form data: 4th field name
- Form data: 4th field value
- Form data: 5th field name
- Form data: 5th field value
- Form data: 6th field name
- Form data: 6th field value
- Form data: 7th field name
- Form data: 7th field value
- Form data: 8th field name
- Form data: 8th field value
- Form data: 9th field name
- Form data: 9th field value
- Form data: 10th field name
- Form data: 10th field value
- Form data: 11th field name
- Form data: 11th field value
- Form data: 12th field name
- Form data: 12th field value
- Form submission ID
- First-time form
- Form submitted date
- Form submitted time
- Form customer name
- Form customer phone number
- Form customer email
- Form company ID
- Form company name
- Form source
- Form medium
- Form campaign
- Form keywords
- Form landing page url
- Form GCLID
- Form referrer
- Form referring url
- Lead status
- Good lead call ID
- Good lead call time
- Note
- Call tags
- Form tags
- Value
- Recording player URL
- Recording duration (sec)
- Waveforms
- Call source
- Call medium
- Call keywords
- Call referring url
- Call referrer domain
- Call campaign
- Call landing page url
- Call last requested url
- Call utm source
- Call utm medium
- Call utm term
- Call utm content
- Call utm campaign
- Call utma
- Call utmb
- Call utmc
- Call utmv
- Call utmz
- Call ga
- Call GCLID
- Call fbclid
- Call referrer
- Call gclid
Setup
Connect CallRail MCP in three steps
Connect CallRail to Adzviser
Create a workspace. Connect CallRail using an API key, then select one company for the workspace.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about CallRail.
Quick connection check
List my connected CallRail companies and show the Adzviser workspace for each. After I choose one, return "Calls" for the last 7 complete days.
Try a deeper analysis
Analyze CallRail call attribution ROI from the workspace I choose for the last 30 complete days. For each source: Calls, Qualified Calls, Estimated Marketing Cost, and Cost per Qualified Call. Which sources deliver the best call ROI? Recommend budget reallocation.
Prompt ideas
CallRail prompts to try
Weekly Call Volume Summary
Weekly overview of call tracking metrics.
Marketing Channel ROI Optimization
Optimize marketing spend based on call attribution.
Call Trend Analysis
Track call volume trends over time.
Choose the right setup
CallRail MCP: official option or Adzviser?
CallRail offers a first-party connection for call analytics and supported account actions. Adzviser keeps CallRail read-only and adds the campaigns and channels that drove those leads.
Analyze CallRail with optional record and SMS actions
- SetupConnect with a CallRail-provided MCP URL in a supported paid AI plan
- PermissionsCan analyze calls and leads; enabled write tools can update records or send SMS
- Reporting scopeCallRail only: work with calls, forms, messages and lead journeys
Best for: teams that only need CallRail context in their AI assistant.
Read CallRail's API documentation →Report on calls and leads across channels
- SetupConnect CallRail once in Adzviser; no custom MCP URL setup is required
- PermissionsRead-only: analyze calls and leads without changing records or sending messages
- Reporting scopeCross-channel: compare calls and leads with ad spend, web analytics and revenue
Best for: performance marketers and agencies analyzing the full customer journey.
Start with Adzviser →
