Reporting coverage
CallTrackingMetrics metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's CallTrackingMetrics connector. Start with these examples or search the complete catalog.
Metrics
Browse all 40 metrics
- Calls
- Answered calls
- Missed calls
- Voicemail calls
- Abandoned calls
- First time callers
- Unique callers
- Inbound calls
- Outbound calls
- Total call duration (sec)
- Avg. call duration (sec)
- Total talk time (sec)
- Avg. talk time (sec)
- Total ring time (sec)
- Avg. ring time (sec)
- Total hold time (sec)
- Avg. hold time (sec)
- Total wait time (sec)
- Avg. wait time (sec)
- Total sale amount
- Average sale amount
- Total billed amount
- Average billed amount
- Average likelihood score
- Average call score
- Scored calls
- Conversions
- Answer rate
- Voicemail rate
- First time caller rate
- Conversion rate
- Text messages
- Inbound texts
- Outbound texts
- Total text billed amount
- Form submissions
- Contacts
- First time contacts
- First time contact rate
- Chats
Breakdowns
Browse all 105 breakdowns
- Call ID
- Call start time
- Call start date
- Call direction
- Dial status
- Call duration (sec)
- Talk time (sec)
- Ring time (sec)
- Hold time (sec)
- Wait time (sec)
- Is new caller
- Voicemail
- Caller number
- Tracking number
- Tracking number ID
- Tracking number label
- Business number
- Tracking source
- Source
- Web source
- Web medium
- Web campaign
- Web keyword
- Referrer
- Landing page URL
- Search keywords
- UTM source
- UTM medium
- UTM term
- UTM content
- UTM campaign
- Call GCLID
- FBCLID
- MSCLKID
- Caller city
- Caller state
- Caller country
- Caller postal code
- Account ID
- Account name
- Agent name
- Agent email
- Sale amount
- Billed amount
- Likelihood score
- Tags
- Call score
- Converted
- Notes
- Custom scoring
- Caller name
- Caller email
- Caller street
- Audio URL
- Text message ID
- Text direction
- Text caller number
- Text tracking number
- Text source
- Text billed amount
- Text sent time
- Text sent date
- Text caller city
- Text caller state
- Text caller country
- Form submission ID
- Form contact name
- Form tracking source
- Form tracking number label
- Form web source
- Form web medium
- Form web campaign
- Form submitted time
- Form submitted date
- Form caller city
- Form caller state
- Form caller country
- Form email
- Form phone
- Contact type
- Is new contact
- Contact ID
- Contact name
- Contact company name
- Contact date
- Contact time
- Contact tracking source
- Contact source
- Contact number label
- Contact web source
- Contact web medium
- Contact web campaign
- Contact web keyword
- Contact GCLID
- Contact tags
- Contact score
- Contact converted
- Contact number
- Contact email
- Contact city
- Contact state
- Contact country
- Contact custom scoring
- GCLID
- Contact gclid
Setup
Connect CallTrackingMetrics MCP in three steps
Connect CallTrackingMetrics to Adzviser
Create a workspace. Connect CallTrackingMetrics using your API access key and secret key.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about CallTrackingMetrics.
Quick connection check
List my connected CallTrackingMetrics accounts and show the Adzviser workspace for each. After I choose one, return "Conversions" for the last 7 complete days.
Try a deeper analysis
Analyze the CallTrackingMetrics attribution ROI from the workspace I choose for the last 30 complete days. For each Source and UTM campaign show: Calls, Conversions, Total sale amount, Average sale amount, and Conversion rate. Which sources deliver the best return? Recommend budget reallocation.
Prompt ideas
CallTrackingMetrics prompts to try
Weekly Call Volume Summary
Weekly overview of call activity.
Marketing Channel ROI Optimization
Optimize spend based on call attribution.
Call Volume Trend Analysis
Track call activity trends over time.
