Cobertura de informes
Métricas y desgloses de Display & Video 360
Explora las métricas y los desgloses disponibles a través del conector Display & Video 360 de Adzviser. Empieza con estos ejemplos o busque en el catálogo completo.
Métricas
CPM fee (1)RevenueTotal conversions% of first quartile impressions visible (ActiveView)comScore vCE in DoubleClick feeViewable impressions (ActiveView)
Ver todas las métricas (206)
- Viewable impressions (ActiveView)
- Measurable impressions (ActiveView)
- Distribution viewable % (ActiveView)
- Eligible impressions (ActiveView)
- Measurable impressions % (ActiveView)
- Viewable impressions % (ActiveView)
- Unviewable impressions (ActiveView)
- Unmeasurable impressions (ActiveView)
- % of completed impressions visible (ActiveView)
- % of first quartile impressions visible (ActiveView)
- % of midpoint impressions visible (ActiveView)
- % of third quartile impressions visible (ActiveView)
- Distribution unviewable % (ActiveView)
- Distribution Unmeasurable % (ActiveView)
- Average viewable time (ActiveView)
- Distribution viewable (ActiveView)
- Third-party Ad Server fee
- DoubleVerify fee
- Adsafe fee
- AdXpose fee
- Vizu fee
- Aggregate knowledge fee
- Teracent fee
- Evidon fee
- Agency trading desk fee
- Data management platform fee
- Integral Ad science pre-bid fee
- DoubleVerify pre-bid fee
- ShopLocal fee
- TrustMetrics fee
- MediaCost data fee
- Integral Ad science video fee
- MOAT video fee
- Nielsen digital Ad ratings fee
- comScore vCE in DoubleClick fee
- Adloox fee
- Adloox pre-bid fee
- Third-party Ad Server fee (USD)
- DoubleVerify fee (USD)
- Adsafe fee (USD)
- AdXpose fee (USD)
- Vizu fee (USD)
- Aggregate knowledge fee (USD)
- Teracent fee (USD)
- Evidon fee (USD)
- Agency trading desk fee (USD)
- Data management platform fee (USD)
- Integral Ad science pre-bid fee (USD)
- DoubleVerify pre-bid fee (USD)
- ShopLocal fee (USD)
- TrustMetrics fee (USD)
- MediaCost data fee (USD)
- Integral Ad science video fee (USD)
- MOAT video fee (USD)
- Nielsen digital Ad ratings fee (USD)
- comScore vCE in DoubleClick fee (USD)
- Adloox fee (USD)
- Adloox pre-bid fee (USD)
- Audio 1st quartile
- Audio midpoint
- Audio 3rd quartile
- Audio pauses
- Audio starts
- Audio stops
- Audio complete listens
- Revenue
- Media cost
- Total media cost
- Billable cost
- Profit
- Profit margin
- CM post click revenue
- CM post view revenue
- Media eCPA
- Media eCPA (PC)
- Media eCPA (PV)
- Media eCPC
- Media eCPM
- Revenue (USD)
- Media cost (USD)
- Total media cost (USD)
- Billable cost (USD)
- Profit (USD)
- Media eCPA (USD)
- Media eCPA (PC) (USD)
- Media eCPA (PV) (USD)
- Media eCPC (USD)
- Media eCPM (USD)
- Revenue eCPA
- Revenue eCPA (PC)
- Revenue eCPA (PV)
- Profit eCPA
- Profit eCPA (PC)
- Profit eCPA (PV)
- Revenue eCPA (USD)
- Revenue eCPA (PC) (USD)
- Revenue eCPA (PV) (USD)
- Media cost eCPA (USD)
- Media cost eCPA (PC) (USD)
- Media cost eCPA (PV) (USD)
- Profit eCPA (USD)
- Profit eCPA (PC) (USD)
- Profit eCPA (PV) (USD)
- Data fees
- CPM fee (1)
- CPM fee (2)
- CPM fee (3)
- CPM fee (4)
- CPM fee (5)
- Media fee (1)
- Media fee (2)
- Media fee (3)
- Media fee (4)
- Media fee (5)
- Platform fee
- Platform fee rate
- Custom Fee 1
- Custom Fee 2
- Custom Fee 3
- Custom Fee 4
- Custom Fee 5
- Data fees (USD)
- CPM fee (1) (USD)
- CPM fee (2) (USD)
- CPM fee (3) (USD)
- CPM fee (4) (USD)
- CPM fee (5) (USD)
- Media fee (1) (USD)
- Media fee (2) (USD)
- Media fee (3) (USD)
- Media fee (4) (USD)
- Media fee (5) (USD)
- Platform fee (USD)
- Impressions
- Clicks
- Total conversions
- Post-Click Conversions
- Post-View Conversions
- Bid requests
- Click to post click conversion rate
- Conversions per mile
- Floodlight impressions
- Impressions to conversions rate
- Unique reach: average impression frequency
- Unique reach total reach
- Unique reach impression reach
- Billable impressions
- CTR
- Revenue eCPC
- Revenue eCPM
- Profit eCPC
- Profit eCPM
- Media cost eCPM
- Media cost eCPC
- Client cost
- Revenue eCPC (USD)
- Revenue eCPM (USD)
- Media cost eCPC (USD)
- Media cost eCPM (USD)
- Profit eCPC (USD)
- Profit eCPM (USD)
- Regulatory operating costs (Advertiser)
- Regulatory operating costs (Partner)
- Regulatory operating costs (USD)
- Expansions
- Average interaction time
- Total interaction time
- Interactive impressions
- Earned likes
- Earned views
- View rate
- View through conversions
- Views
- YouTube: Revenue eCPE (Advertiser)
- YouTube: Revenue eCPE (Partner)
- YouTube: Revenue eCPE (USD)
- YouTube: Cost per conversion (Advertiser)
- YouTube: Cost per conversion (Partner)
- YouTube: Cost per conversion (USD)
- Conversions (TrueView)
- View conversion rate (TrueView)
- YouTube: Revenue eCPV (Advertiser)
- YouTube: Revenue eCPV (Partner)
- YouTube: Revenue eCPV (USD)
- Earned playlist additions
- Earned shares
- Earned subscribers
- Engagements
- Engagement rate
- Impression share
- Lost impression share (budget)
- Lost impression share (rank)
- Total conversion value (Advertiser)
- Total conversion value (Partner)
- Total conversion value (USD)
- Unique viewers
- Video completions
- Video 1st quartile completes
- Video full screens
- Video mid points
- Video mutes
- Video pauses
- Video plays
- Video 3rd quartile completes
- Video completion rate
- Video companion clicks
Desgloses
Creative sourceAccount IDBudget segment budgetCityCM placement IDURL (TrueView)
Ver todos los desgloses (131)
- Account ID
- Account
- Expected viewability (ActiveView)
- Floodlight Activity ID
- Floodlight Activity
- Advertiser
- Advertiser ID
- Advertiser status
- Advertiser timezone
- Advertiser currency
- Advertiser integration code
- CM placement ID
- Budget segment budget
- Budget segment name
- Budget segment start date
- Budget segment end date
- Budget segment pacing percentage
- Budget segment type
- Campaign
- Campaign ID
- Campaign daily frequency
- Creative
- Creative ID
- Creative integration code
- Creative type
- Creative status
- Creative size
- Creative height
- Creative width
- Creative source
- Device make
- Device model
- Device type
- Operating system
- Browser
- Carrier
- Carrier name
- Insertion order
- Insertion order ID
- Insertion order integration code
- Insertion status
- Inventory source
- Inventory source ID
- Inventory format
- Inventory rate type
- Inventory commitment type
- Inventory source group
- Inventory source group ID
- Inventory source type
- Line item
- Line item ID
- Line item status
- Line item type
- Line item lifetime frequency
- Line item daily frequency
- Line item pacing percentage
- Line item integration code
- Ad position
- City
- City ID
- Region
- Region ID
- DMA
- DMA code
- Country
- Geo
- Partner
- Partner ID
- Partner status
- Partner currency
- Site
- Audience list
- Audience list type
- Site ID
- Site language
- TrueView Ad ID
- TrueView Ad name
- TrueView Ad Group ID
- TrueView Ad Group name
- Age (TrueView)
- Gender (TrueView)
- Conversion type (TrueView)
- Interest (TrueView)
- Parental status (TrueView)
- Remarketing list (TrueView)
- Remarketing list name (TrueView)
- URL (TrueView)
- Placement name (managed)
- Placement ID (managed)
- Category (TrueView)
- Custom affinity (TrueView)
- Detailed demographics name (TrueView)
- Detailed demographics ID (TrueView)
- Household income (TrueView)
- Keyword (TrueView)
- Ad type name (TrueView)
- Placement name (all YouTube channels)
- Placement ID (all YouTube channels)
- Ad format (YouTube)
- Region (TrueView)
- DMA code (TrueView)
- DMA Name (TrueView)
- Zip code (TrueView)
- City (TrueView)
- Country (TrueView)
- Public Inventory
- Page layout
- Page category
- Order ID
- Keyword
- Exchange
- Exchange ID
- DFP order ID
- Data provider
- Data provider name
- Conversion delay (mins)
- Channel ID
- Ad video name
- Ad video ID
- App/URL
- Media type
- User list
- Attributed user list
- User list (1st party)
- User list name (1st party)
- User list (3rd party)
- User list name (3rd party)
- Video player size
- Video duration
- VideoCompanionSize
- YouTube Vertical
Configuración
Conecta Display & Video 360 MCP en tres pasos
1
Conecta Display & Video 360 a Adzviser
Crea un espacio de trabajo. Inicia sesión en Display & Video 360, permite que Adzviser lea los datos de sus informes, elija un socio y luego selecciona uno, varios o todos los anunciantes que aparecen debajo.
2
Conecta Adzviser a tu asistente de IA
Para Claude, elige Adzviser en el directorio de conectores. Para ChatGPT, añade el plugin de Adzviser. Para otra herramienta de IA compatible, usa https://mcp.adzviser.com/http.
3
Haz tu primera pregunta
Abre Adzviser en tu asistente de IA y pregunta qué quieres saber sobre Display & Video 360.
Comprobación de conexión rápida
Enumera mis selecciones de anunciantes Display & Video 360 conectados y muestra el espacio de trabajo Adzviser para cada uno. Después de que haga mi selección, muestra las métricas "Revenue" de los últimos 7 días completos. Desglosa los resultados por el campo Advertiser.
Profundiza en el análisis
Optimización de la estrategia de puja
Revisar el rendimiento de la oferta de Display & Video 360 para el espacio de trabajo que elijo durante los últimos 30 días completos. Para cada línea de pedido: estrategia de oferta, CPM/CPC, tasa de ganancia, conversiones y CPA. ¿Qué estrategias ofrecen mejores resultados? Recomendar ajustes de oferta.
Ideas de prompts
Prompts para probar con Display & Video 360
Rendimiento semanal de la campaña
Resumen semanal de la campaña programática.
Optimización de la estrategia de puja
Optimice las ofertas en todas las líneas de pedido.
Análisis de eficiencia programática
Analizar la eficiencia de la compra programática.
