Cobertura de informes
Métricas y desgloses de Campaign Manager 360
Explora las métricas y los desgloses disponibles a través del conector Campaign Manager 360 de Adzviser. Empieza con estos ejemplos o busque en el catálogo completo.
Métricas
Cost per activityRevenueConversionsVerification: Video Prominence ScoreAudio playsAudio companion clicks
Ver todas las métricas (247)
- Active view: eligible impressions
- Active view: measurable impressions
- Active View: % Measurable Impressions
- Active view: not measurable impressions
- Active View: impression distribution (not measurable)
- Active view: viewable impressions
- Active View: % Viewable Impressions
- Active View: impression distribution (viewable)
- Active view: not viewable impressions
- Active View: impression distribution (not viewable)
- Active View: Average Viewable Time (Seconds)
- Active view: impressions audible and visible at completion
- Active view: impressions visible 10 seconds
- Audio Completions
- Audio midpoints
- Audio mutes
- Audio pauses
- Audio plays
- Audio replays
- Audio unmutes
- Audio companion clicks
- Audio companion impressions
- Measurable impressions for audio
- Measurable impressions for audio %
- Booked impressions
- Booked activities
- Booked clicks
- Impressions
- Roadblock impressions
- Clicks
- Click rate
- Invalid impressions
- Invalid clicks
- Invalid impressions %
- Invalid clicks %
- Conversions
- Revenue
- Revenue per click
- Revenue per thousand impressions
- Activity per click
- Activity per thousand impressions
- Click-through conversions
- Click-through revenue
- View-through conversions
- View-through revenue
- TrueView Views
- Activity Delivery Status
- Click delivery status
- Cost per activity
- Cost per click
- Cost per revenue
- Effective CPM
- Impression Delivery Status
- Media cost
- Planned media cost
- Average display time
- Average expansion time
- Average interaction time
- Backup image
- Code serves
- Custom variable count 1
- Custom variable count 2
- Expansion time
- Expansions
- Full-screen impressions
- Full-Screen video plays
- Interaction Rate
- Interactive impressions
- Manual Closes
- Rich Media Click Rate
- Rich media clicks
- Rich media Impressions
- Video First quartile completions
- Video Third quartile completions
- Video companion clicks
- Video completions
- Video Interaction Rate
- Video interactions
- Video midpoints
- Video mutes
- Video pauses
- Video plays
- Video progress events
- Video replays
- Video skips
- Video stops
- Video unmutes
- Video view rate
- Video views
- Classified impressions
- Publisher problems
- Reporting problems
- Serving problems
- Warnings
- impressions co-viewed
- Unique Reach: Average impression frequency
- Unique Reach: Average Impression Frequency co-viewed
- Unique Reach: Average Viewable Impression Frequency
- Unique Reach: Click reach
- Unique Reach: Duplicate Click Reach
- Unique Reach: Duplicate Click Reach %
- Unique Reach: Duplicate Impression Reach
- Unique Reach: Duplicate Impression Reach %
- Unique Reach: Duplicate Total Reach
- Unique Reach: Duplicate Total Reach %
- Unique Reach: Duplicate Viewable Impression Reach
- Unique Reach: Duplicate Viewable Impression Reach %
- Unique Reach: Exclusive Click Reach
- Unique Reach: Exclusive Click Reach %
- Unique Reach: Exclusive Impression Reach
- Unique Reach: Exclusive Impression Reach %
- Unique Reach: Exclusive Total Reach
- Unique Reach: Exclusive Total Reach %
- Unique Reach: Exclusive Viewable Impression Reach
- Unique Reach: Exclusive Viewable Impression Reach %
- Unique Reach: Impression reach
- Unique Reach: Impression Reach co-viewed
- Unique Reach: Total reach
- Unique Reach: Total Reach co-viewed
- Unique Reach: Viewable Impression Reach
- Active View: % Ad Played
- Active View: Audible2 Sec Impressions
- Active View: Audible And Background Impressions
- Active View: Audible Measurable Impressions
- Active View: Custom Metric Measurable Impressions
- Active View: Custom Metric Viewable Impressions
- Active View: Custom Metric Viewable Rate
- Active View: Groupm Measurable Impressions
- Active View: Groupm Trv Measurable Impressions
- Active View: Groupm Trv Viewable Impressions
- Active View: Groupm Viewable Impressions
- Active View: Percent Audible2 Sec
- Active View: Percent Audible30 Sec
- Active View: Percent Audible And Background
- Active View: Percent Audible And Visible At Completion
- Active View: Percent Audible And Visible At First Quartile
- Active View: Percent Audible And Visible At Midpoint
- Active View: Percent Audible And Visible At Start
- Active View: Percent Audible And Visible At Third Quartile
- Active View: Percent Audible Impressions
- Active View: Percent Background
- Active View: Percent Complete Audible
- Active View: Percent Ever Muted
- Active View: Percent First Quartile Audible
- Active View: Percent Fullscreen
- Active View: Percent Impressions Audible And Fully Onscreen
- Active View: Percent Impressions Audible And Fully Onscreen For Half Duration
- Active View: Percent Impressions Audible And Visible At Completion
- Active View: Percent Impressions Audible And Visible At First Quartile
- Active View: Percent Impressions Audible And Visible At Midpoint
- Active View: Percent Impressions Audible And Visible At Third Quartile
- Active View: Percent Impressions Visible At Completion
- Active View: Percent Impressions Visible At First Quartile
- Active View: Percent Impressions Visible At Midpoint
- Active View: Percent Impressions Visible At Third Quartile
- Active View: Percent Midpoint Audible
- Active View: Percent Play Time Audible
- Active View: Percent Play Time Audible And Visible
- Active View: Percent Play Time Visible
- Active View: Percent Third Quartile Audible
- Active View: Percent Visible10 Seconds
- Active View: Percent Visible At Completion
- Active View: Percent Visible At First Quartile
- Active View: Percent Visible At Midpoint
- Active View: Percent Visible At Start
- Active View: Percent Visible At Third Quartile
- Begin-to-render Eligible Impressions
- Begin-to-render Impressions
- Billable Events (CM3)
- Booked Viewable Impressions
- Cart Data: Units Sold
- Cart Data: Units Sold Revenue
- Cookie-unconsented Clicks
- Cookie-unconsented Impressions
- Downloaded Impressions
- DV360 Cost
- DV360 Cost (USD)
- General Invalid Traffic: Active View Audible Impressions
- General Invalid Traffic: Active View Eligible Impressions
- General Invalid Traffic: Active View Measurable Impressions
- General Invalid Traffic: Active View Viewable Impressions
- General Invalid Traffic: Begin To Render Impressions
- General Invalid Traffic: Clicks
- General Invalid Traffic: Impressions
- General Invalid Traffic: Tracked Ads
- Inactive Impressions
- Invalid Active View Audible Impressions
- Invalid Active View Eligible Impressions
- Invalid Active View Measurable Impressions
- Invalid Active View Viewable Impressions
- Invalid Begin To Render Impressions
- Invalid Tracked Ads
- Provisional Impressions
- Rich Media: Audio First Quartile Completes
- Rich Media: Audio Third Quartile Completes
- Rich Media: Average Full Screen View Time
- Rich Media: Average Video View Time
- Rich Media: Custom Average Time
- Rich Media: Custom Counters
- Rich Media: Custom Exits
- Rich Media: Custom Timers
- Rich Media: Display Time
- Rich Media: Engagements
- Rich Media: Event Counters
- Rich Media: Event Timers
- Rich Media: Full Screen Video Completes
- Rich Media: Interaction Time
- Rich Media: Interactions
- Rich Media: Scrolls
- Rich Media: Video Full Screens
- Rich Media: Video Qr Code Scans
- Social Engagement Rate
- Social Follows
- Social Lead Submissions
- Social Likes
- Social Offer Accepts
- Social Other Interactions
- Social Replies
- Social Shares External
- Social Shares Internal
- Social Total Engagements
- Tracked Ads
- Twitter App Clicks
- Twitter Buy Now Card Clicks
- Twitter Buy Now Purchase Successfuls
- Twitter Url Clicks
- Twitter Video100 Percent In View For3 Seconds
- Twitter Video50 Percent In View For2 Seconds
- Vendor Blocked Ads
- Verification: Blocked Impressions
- Verification: Blocked Percentage
- Verification: Measurable Impressions For Video Player Location
- Verification: Measurable Impressions For Video Player Size
- Verification: Percentage Measurable Impressions For Video Player Location
- Verification: Percentage Measurable Impressions For Video Player Size
- Verification: Sensitive Category Impressions
- Verification: Video Muted At Start
- Verification: Video Player Hd Size Impressions
- Verification: Video Player Large Size Impressions
- Verification: Video Player Location Avg Pixels From Left
- Verification: Video Player Location Avg Pixels From Top
- Verification: Video Player Size Avg Height
- Verification: Video Player Size Avg Width
- Verification: Video Player Small Size Impressions
- Verification: Video Prominence Score
- Video Companion Clicks
- Video Companion Impressions
Desgloses
Payment sourceAccountCountryPlacementClick-through URLDate
Ver todos los desgloses (184)
- Account
- Account ID
- Activity
- Activity group
- Activity group ID
- Activity ID
- Ad
- Ad ID
- Ad status
- Ad type
- Advertiser
- Advertiser group
- Advertiser ID
- Campaign
- Campaign ID
- Campaign start date
- Campaign end date
- Click-through URL
- Content category
- Creative
- Creative ID
- Creative start date
- Creative end date
- Creative groups 1
- Creative groups 2
- Creative pixel size
- Creative type
- Creative version
- Digital content label
- Feed 1 - Reporting label
- Feed 1 - Unique ID
- Feed 2 - Reporting label
- Feed 2 - Unique ID
- Feed 3 - Reporting label
- Feed 3 - Unique ID
- Feed 4 - Reporting label
- Feed 4 - Unique ID
- Feed 5 - Reporting label
- Feed 5 - Unique ID
- Feed 6 - Reporting label
- Feed 6 - Unique ID
- Feed 7 - Reporting label
- Feed 7 - Unique ID
- Feed 8 - Reporting label
- Feed 8 - Unique ID
- Feed 9 - Reporting label
- Feed 9 - Unique ID
- Feed 10 - Reporting label
- Feed 10 - Unique ID
- Feed 11 - Reporting label
- Feed 11 - Unique ID
- Feed 12 - Reporting label
- Feed 12 - Unique ID
- Feed 13 - Reporting label
- Feed 13 - Unique ID
- Feed 14 - Reporting label
- Feed 14 - Unique ID
- Feed 15 - Reporting label
- Feed 15 - Unique ID
- Feed 16 - Reporting label
- Feed 16 - Unique ID
- Feed 17 - Reporting label
- Feed 17 - Unique ID
- Feed 18 - Reporting label
- Feed 18 - Unique ID
- Feed 19 - Reporting label
- Feed 19 - Unique ID
- Feed 20 - Reporting label
- Feed 20 - Unique ID
- Dynamic profile
- Dynamic profile ID
- Flight booked cost
- Flight booked rate
- Flight booked units
- Flight end date
- Flight start date
- Floodlight configuration
- Companion creative
- Companion creative ID
- Companion creative pixel size
- Keyword
- Country
- City
- Postal code
- Domain
- Placement
- Placement compatibility
- Placement cost structure
- Placement end date
- Placement ID
- Placement rate
- Placement pixel size
- Placement start date
- Placement strategy
- Placement total booked units
- Placement total planned media cost
- Payment source
- Rendering ID
- Site (DCM)
- Site (site directory)
- Site ID (site directory)
- Site ID (DCM)
- Site keyname
- App
- App ID
- Custom variable
- Video length
- Rich Media Event
- Package/roadblock
- Package/roadblock ID
- Package/roadblock strategy
- Package/roadblock total booked units
- Landing Page URL
- Browser/platform
- Operating system
- Operating system version
- Platform type
- Connection type
- Mobile carrier
- Frequency
- Active View: Custom Metric Id
- Active View: Custom Metric Name
- Asset
- Asset Category
- Asset Id
- Asset Orientation
- Attributed Event Connection Type
- Attributed Event Environment
- Cart Data: Gtin
- Cart Data: Item Id
- Cart Data: Merchant Id
- Cart Data: Merchant Name
- Cart Data: Offer Name
- Data Source
- Date
- DMA Region
- Environment
- Event Platform Type
- Exit Url
- Hour
- Impression Counting Method
- Industry Benchmark: Click Rate Last14 Days
- Industry Benchmark: Click Rate Last30 Days
- Industry Benchmark: Click Rate Last7 Days
- Industry Benchmark: Click Rate Last90 Days
- Industry Benchmark: Video Completion Rate Last14 Days
- Industry Benchmark: Video Completion Rate Last30 Days
- Industry Benchmark: Video Completion Rate Last7 Days
- Industry Benchmark: Video Completion Rate Last90 Days
- Is YouTube TV
- Measurement Source
- Media Type
- Month
- OM SDK Available
- Placement Tag Type
- Playback Method
- Position In Content
- Publisher Traffic Source
- Refreshed Ad
- Rich Media Video 4AS ID
- Sensitive Category
- Served Pixel Density
- State
- Subdomain
- Twitter Campaign Id
- Twitter Creative Id
- Twitter Creative Media Id
- Twitter Creative Type
- Twitter Impression Type
- Twitter Line Item Id
- Twitter Placement Type
- Verification: Audibility Complete
- Verification: Audibility Start
- Verification: Video Player Size
- Verification: Video Player Size Complete
- Verification: Video Player Size First Quartile
- Verification: Video Player Size Mid Point
- Verification: Video Player Size Start
- Verification: Video Player Size Third Quartile
- Verification: Video Prominence Score Dimension
- Verification: Video Resized
- Vertical
- Video Continuous Play
- Week
Configuración
Conecta Campaign Manager 360 MCP en tres pasos
1
Conecta Campaign Manager 360 a Adzviser
Crea un espacio de trabajo. En Adzviser, inicia sesión en Campaign Manager 360 y permite que Adzviser lea los datos de sus informes.
2
Conecta Adzviser a tu asistente de IA
Para Claude, elige Adzviser en el directorio de conectores. Para ChatGPT, añade el plugin de Adzviser. Para otra herramienta de IA compatible, usa https://mcp.adzviser.com/http.
3
Haz tu primera pregunta
Abre Adzviser en tu asistente de IA y pregunta qué quieres saber sobre Campaign Manager 360.
Comprobación de conexión rápida
Enumera mis perfiles de usuario Campaign Manager 360 conectados y muestra el espacio de trabajo Adzviser para cada uno. Después de que haga mi selección, muestra las métricas "Revenue" de los últimos 7 días completos.
Profundiza en el análisis
Optimización de posicionamiento
Revisar el rendimiento de la ubicación de Campaign Manager 360 para el espacio de trabajo que elijo durante los últimos 30 días completos. Identifica ubicaciones de alto CPA y bajo CPA. Recomendar cuál escalar, reducir o cortar. Calcule los ahorros al eliminar a los de bajo rendimiento.
Ideas de prompts
Prompts para probar con Campaign Manager 360
Rendimiento semanal de la campaña
Resumen semanal de los KPI de CM360.
Optimización de posicionamiento
Optimice la orientación por sitio y ubicación.
Análisis de atribución multicanal
Analiza las rutas de conversión entre canales.
