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Google Merchant Center Overview
A Google Merchant Center overview report for Google Sheets — track impressions, clicks, CTR, conversions, and conversion rate at a glance, with clicks by marketing method and product category, a top-15 performing products table, and a product feed health breakdown.
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Metrics & Dimensions
The Merchant Center metrics and dimensions this template is pre-built with — no manual setup needed.
Metrics
Dimensions
How to Get Started
Set up your Merchant Center Google Sheets template in three simple steps.
Sign up for Adzviser
Create your account and start your 14-day trial for just $0.99. Cancel anytime. Start your trial →
Connect Merchant Center
Link your account through secure authentication and select the data you want to report on. Explore the Merchant Center connector →
Copy the template
Open the template in Google Sheets, connect Adzviser, and customize it to your needs. Learn about Google Sheets →
Related Templates
Explore more templates for Merchant Center or Google Sheets.
Google Merchant Center Overview FAQs
This template is prebuilt with 5 metrics and 14 dimensions, along with the charts, tables, formulas, or controls shown in the preview. The Metrics & Dimensions section above lists the exact fields included in this version.
Make a copy of the spreadsheet, connect Merchant Center to an Adzviser workspace, enter the exact workspace name in the adzviserQuery worksheet, and run Refresh all queries from the Adzviser add-on. Open the Merchant Center connector guide →
Yes. Connect the accounts to your Adzviser workspace, then select or query the accounts needed for the report. For agency workflows, you can also keep a separate copy per client so access, filters, and branding stay independent.
Use Refresh all queries for an on-demand update, or add an automatic refresh trigger from the Adzviser add-on's Schedule tab. Google Sheets triggers can run daily, weekly, or monthly. See refresh instructions →
Yes. You can change formulas, charts, pivot tables, formatting, queries, and tabs. Keep imported column names and ranges stable—or update anything that references them—so later refreshes continue feeding the report correctly.
Confirm that you copied the file, installed the Adzviser add-on, connected Merchant Center, and entered the exact workspace name expected by adzviserQuery. Run Refresh all queries and review any error shown in the add-on sidebar.
Yes. The template itself is free to copy and customize in your own account. You need an Adzviser account when you want to replace its sample data with a live Merchant Center connection and keep that data refreshed. See Adzviser pricing →
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