Reporting coverage
X Ads metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's X Ads connector. Start with these examples or search the complete catalog.
Metrics
CPMCostConversionsVideo viewsMedia engagementsImpressions
Browse all 125 metrics
- Match rate
- Percentage
- Impressions
- Cost
- CPM
- Media views
- Media view rate
- Media engagements
- Conversions
- Conversion rate (%)
- Total audience reach
- Average frequency
- Clicks
- URL clicks
- CTR
- CPC
- Cost per acquisition
- Site visits
- Sign-ups
- Downloads
- Purchases
- Order quantity
- Sale amount
- Custom conversions
- Engagements
- Engagements (billed)
- Cost per engagement (CPE)
- Engagements rate (%)
- Likes (paid)
- Retweets
- Replies
- Follows
- Card engagements
- Qualified impressions
- App installs
- App clicks
- App click rate (%)
- App install rate (%)
- Cost per app click (CPAC)
- Cost per install (CPI)
- Followers
- Followers rate (%)
- Cost per follower (CPF)
- Leads
- Lead rate (%)
- Cost per lead
- Video views
- Video view rate (%)
- Cost per video view
- Video CTA clicks
- 3s/100% video views
- 6s video views
- 15s video views
- Video starts
- Video views (25% complete)
- Video views (50% complete)
- Video views (75% complete)
- Video views (completed)
- Follows (promoted act)
- Follow rate (promoted act)
- Impressions (promoted act)
- Profile visits (promoted act)
- Tweet retweets
- Likes (paid+organic)
- Impressions (profile) (deprecated)
- Mobile conversion achievements unlocked
- Mobile conversion add to cart
- Mobile conversion added payment infos
- Mobile conversion add to wishlist
- Mobile conversion checkout initiated
- Mobile conversion content views
- Mobile conversion installs
- Mobile conversion installs post view
- Mobile conversion installs post engagement
- Mobile conversion invites
- Mobile conversion level achieved
- Mobile conversion logins
- Mobile conversion purchases
- Mobile conversion re-engages
- Mobile conversion sign ups
- Mobile conversion rated
- Mobile conversion reservations
- Mobile conversion searches
- Mobile conversion shares
- Mobile conversion spent credits
- Mobile conversion tutorial completes
- Mobile conversion updates
- Mobile conversion achievement unlocked breakdown
- Mobile conversion add to cart breakdown
- Mobile conversion add to wishlist breakdown
- Mobile conversion added payment infos breakdown
- Mobile conversion checkout initiated breakdown
- Mobile conversion content views breakdown
- Mobile conversion installs breakdown
- Mobile conversion invites breakdown
- Mobile conversion level achieved breakdown
- Mobile conversion logins breakdown
- Mobile conversion order quantity
- Mobile conversion purchases breakdown
- Mobile conversion rated breakdown
- Mobile conversion re-engages breakdown
- Mobile conversion reservations breakdown
- Mobile conversion sale amount
- Mobile conversion searches breakdown
- Mobile conversion shares breakdown
- Mobile conversion mobile conversion sign ups breakdown
- Mobile conversion spent credits breakdown
- Mobile conversion tutorial completes breakdown
- Mobile conversion updates breakdown
- Mobile conversion lifetime value purchases
- Mobile conversion lifetime value sign ups
- Mobile conversion lifetime value updates
- Mobile conversion lifetime value tutorials completed
- Mobile conversion lifetime value reservations
- Mobile conversion lifetime value add to carts
- Mobile conversion lifetime value add to wishlists
- Mobile conversion lifetime value checkouts initiated
- Mobile conversion lifetime value levels achieved
- Mobile conversion lifetime value achievements unlocked
- Mobile conversion lifetime value shares
- Mobile conversion lifetime value invites
- Mobile conversion lifetime value payment info additions
- Mobile conversion lifetime value spent credits
- Mobile conversion lifetime value rates
- Carousel swipes
Breakdowns
Tweet sourceAccountAgeCountryApp store categoryTweet first URL
Browse all 104 breakdowns
- Account
- Account ID
- Campaign
- Campaign ID
- Campaign creation date
- Campaign start date
- Campaign end date
- Campaign servable
- Campaign status
- Campaign deleted
- Campaign currency
- Campaign standard delivery
- Campaign total budget
- Campaign daily budget
- Campaign budget optimization
- Campaign paused
- Funding instrument ID
- Funding instrument description
- Funding instrument type
- Funding instrument status
- Funding instrument currency
- Funding instrument start date
- Funding instrument end date
- Funding instrument credit limit
- Funding instrument funded amount
- Funding instrument credit remaining
- Reasons funding instrument was not able to fund
- Insertion order header ID
- Ad group
- Ad group ID
- Ad group objective
- Ad group goal
- Ad group product type
- Ad group placements
- Ad group charge by
- Ad group bid type
- Ad group bid amount
- Ad group total budget
- Advertiser domain
- Ad group primary web event tag
- Ad group creation date
- Ad group start date
- Ad group end date
- Ad group status
- Ad group deleted
- Ad group Categories
- Ad group include sentiment
- Ad group paused
- Ad group automatically select bid
- Ad group optimization
- Ad group tracking tags
- Tweet ID
- Tweet ad ID
- Tweet creation date
- Ad name
- Tweet name
- Tweet text
- Tweet source
- Tweet scheduled status
- Tweet scheduled at
- Tweet type
- Tweet language
- Tweet hashtags
- Tweet symbols
- Tweet mentions
- Link to tweet
- Tweet first URL
- Tweet card title
- Tweet card name
- Tweet card type
- Tweet card destination URL
- Tweet card image URL
- Tweet card image
- Tweet card URI
- Tweet destination URL
- Tweet media type
- Tweet card display URL
- Tweet card ID
- Source (utm)
- Medium (utm)
- Content (utm)
- Term (utm)
- Campaign (utm)
- Media creative ID
- Media creative creation date
- Media creative type
- Media name
- Media url
- Age
- App store category
- Conversion tag
- Event
- Gender
- Interest
- Keyword
- Language
- Country
- Country code
- Region
- City
- Platform
- Similar to follower
- TV show
- Audience
Setup
Connect X Ads MCP in three steps
1
Connect X Ads to Adzviser
Create a workspace. In Adzviser, sign in to X Ads and allow Adzviser to read its reporting data.
2
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
3
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about X Ads.
Quick connection check
List my connected X Ads accounts and show the Adzviser workspace for each. After I choose one, return "Conversions" for the last 7 complete days.
Try a deeper analysis
Budget Allocation Optimizer
Analyze X Ads budget allocation for the workspace I choose during the last 30 complete days. For each campaign: Daily Budget, Actual Spend, Conversions, CPA, and Utilization %. Identify underspending and overspending campaigns. Recommend budget redistribution.
Prompt ideas
X Ads prompts to try
Weekly Campaign Performance Summary
Get a weekly overview of your X Ads KPIs.
Budget Allocation Optimizer
Optimize budget distribution across campaigns.
Week-over-Week Trend Detection
Spot performance shifts and anomalies.
