Reporting coverage
Sprout Social metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's Sprout Social connector. Start with these examples or search the complete catalog.
Metrics
Browse all 60 metrics
- Profile audience (followers)
- Profile audience gained
- Profile audience lost
- Profile net audience growth
- Profile reactions
- Profile comments
- Profile shares
- Profile likes
- Profile likes (TikTok)
- Profile post link clicks
- Profile post clicks (other)
- Profile post clicks (all)
- Profile saves (Instagram)
- Profile story replies (Instagram)
- Tag engagements
- Tag engagement rate (per impression)
- Tag reactions
- Tag likes
- Tag comments
- Tag shares
- Tag saves
- Tag post link clicks
- Post engagements
- Post engagement rate (per impression)
- Post reactions
- Post likes
- Post comments
- Post shares
- Post saves
- Post lifetime post link clicks
- Post lifetime post clicks (all)
- Post CTR
- Profile impressions
- Profile reach
- Profile organic impressions
- Profile viral impressions
- Profile non-viral impressions
- Profile paid impressions
- Post impressions
- Post follower impressions
- Post non-follower impressions
- Post reach
- Tag impressions
- Tag reach
- IG Story taps back
- IG Story taps forward
- IG Story exits count
- Number of published posts
- TikTok Impressions (follow)
- TikTok Impressions (for you)
- TikTok Impressions (hashtag)
- TikTok Impressions (personal profile)
- TikTok Impressions (sound)
- TikTok Impressions (unspecified)
- Profile video views
- Post video views
- Video length
- Video view time
- Tag video views
- Tagged published posts
Breakdowns
Browse all 51 breakdowns
- Profile performance sprout profile ID
- Profile performance native profile ID
- Profile performance profile name
- Profile performance native profile name
- Profile performance network type
- Profile performance profile link
- Profile performance profile group IDs
- Post ID
- Post text
- Post title
- Post tags
- Post type
- Post category
- Post content type
- Post hashtags
- Post network
- Post permalink
- Post clickthrough link
- Post created datetime
- Post created date
- Posts sprout profile ID
- Posts profile ID
- Posts native profile ID
- Posts profile name
- Posts native profile name
- Posts network type
- Posts profile link
- Posts profile group IDs
- Tags sprout profile ID
- Tags profile name
- Tags profile network type
- Tags profile ID
- Tags native profile ID
- Tags native profile name
- Tags profile link
- Tags profile group IDs
- Sender ID
- Sender email
- Sender first name
- Sender last name
- Tag text
- Tag ID
- Tag type
- Is tag active
- Is tag in group
- Tag groups
- Post timezone
- Post media URL
- Post thumbnail URL
- Post display URL
- Post media type
Setup
Connect Sprout Social MCP in three steps
Connect Sprout Social to Adzviser
Create a workspace. Connect Sprout Social using an account-owner API token. The workspace can report across the social profiles accessible to that Sprout customer.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Sprout Social.
Quick connection check
List my connected Sprout Social customer and profile selections and show the Adzviser workspace for each. After I choose one, return "Tag post link clicks" for the last 7 complete days.
Try a deeper analysis
Analyze Sprout Social content performance across platforms from the workspace I choose for the last 30 complete days. For each platform and content type: Count, Average Engagement Rate, and Best Performing Themes. Which content resonates on which platform? Recommend platform-specific content strategies.
Prompt ideas
Sprout Social prompts to try
Weekly Cross-Platform Summary
Weekly overview across all social platforms.
Content Strategy Optimization
Optimize content across platforms.
Cross-Platform Comparison
Compare performance across social platforms.
Choose the right setup
Sprout Social MCP: official option or Adzviser?
Sprout officially supports its MCP integration in ChatGPT only and limits it to published TikTok post insights. Adzviser reports on Facebook, Instagram, X, LinkedIn, Pinterest, YouTube, Threads, Snapchat and TikTok, then lets you compare those results with sources such as Google Ads, Google Analytics, Shopify and HubSpot.
Analyze TikTok posts in ChatGPT
- SetupConnect Sprout to ChatGPT Plus, Pro or Enterprise
- PermissionsRead-only: analyze published TikTok post performance without changing Sprout
- Reporting scopeTikTok only: use published-post impressions, engagements and metadata in ChatGPT
Best for: Sprout users focused on TikTok published insights in ChatGPT.
Read Sprout's setup guide →Report on every supported Sprout network
- SetupConnect Sprout in Adzviser, then use Claude, ChatGPT or any supported AI assistant
- PermissionsRead-only: analyze profile, post and tag performance without changing your Sprout account
- Reporting scopeCross-network: report on Facebook, Instagram, X, LinkedIn, Pinterest, YouTube, Threads, Snapchat and TikTok
Best for: social and marketing teams comparing social performance with advertising, web analytics, commerce and CRM data.
Start with Adzviser →
