Reporting coverage
Pinterest Ads metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's Pinterest Ads connector. Start with these examples or search the complete catalog.
Metrics
CPMConversions valueConversionsVideo avg. watch time (s) earnedClicks paidImpressions paid
Browse all 275 metrics
- Impressions paid
- Gross impressions paid
- Impressions earned
- Frequency
- Reach
- Impressions
- Clicks paid
- Clicks earned
- Clicks
- CTR (%)
- CTR paid (%)
- CTR earned (%)
- Outbound clicks paid
- Outbound clicks earned
- Outbound clicks
- Conversions
- Conversions quantity
- Conversions value
- Saves paid
- Saves earned
- Saves rate
- Engagements paid
- Engagements earned
- Engagements
- CPM
- CPE
- CPC
- Cost
- Checkout conversion rate
- View Category conversion rate
- Add To Cart conversion rate
- Signup conversion rate
- Page Visit conversion rate
- Lead conversion rate
- Search conversion rate
- Watch Video conversion rate
- Unknown conversion rate
- Custom conversion rate
- Video avg. watch time (s) earned
- Video avg. watch time (s) paid
- Video starts earned
- Video starts paid
- Video views
- Video views earned
- Video views paid
- Video views at 100% paid
- Video views at 100% earned
- Video views at 25% paid
- Video views at 25% earned
- Video views at 50% paid
- Video views at 50% earned
- Video views at 75% paid
- Video views at 75% earned
- Video views at 95% paid
- Video views at 95% earned
- Click-through conversions (add to cart)
- Conversion quantity from add to cart - clicks
- Click-through value (add to cart)
- Engagement conversions (add to cart)
- Conversion quantity from add to cart - engagements
- Engagement value (add to cart)
- View-through conversions (add to cart)
- Conversion quantity from add to cart - views
- View-through value (add to cart)
- Add to cart desktop action to desktop conversion
- Add to cart desktop action to mobile conversion
- Add to cart desktop action to tablet conversion
- Add to cart mobile action to desktop conversion
- Add to cart mobile action to mobile conversion
- Add to cart mobile action to tablet conversion
- Add to cart tablet action to desktop conversion
- Add to cart tablet action to mobile conversion
- Add to cart tablet action to tablet conversion
- In-app CPA (add to cart)
- In-app ROAS (add to cart)
- In-app conversions (add to cart)
- In-app order value (add to cart)
- In-app click-through conversions (add to cart)
- In-app click-through order value (add to cart)
- In-app engagement conversions (add to cart)
- In-app engagement order value (add to cart)
- In-app view-through conversions (add to cart)
- In-app view-through order value (add to cart)
- Web conversions (add to cart)
- Web order value (add to cart)
- Web click-through conversions (add to cart)
- Web click-through order value (add to cart)
- Web engagement conversions (add to cart)
- Web engagement order value (add to cart)
- Web view-through conversions (add to cart)
- Web view-through order value (add to cart)
- Offline order value (lead)
- Offline CPA (lead)
- Offline ROAS (lead)
- Offline Conversions (lead)
- Web conversions (lead)
- Web order value (lead)
- Click-through conversions (lead)
- Conversion quantity from lead - clicks
- Click-through value (lead)
- Engagement conversions (lead)
- Conversion quantity from lead - engagements
- Engagement value (lead)
- View-through conversions (lead)
- Conversion quantity from lead - views
- View-through value (lead)
- Leads desktop action to desktop conversion
- Leads desktop action to mobile conversion
- Leads desktop action to tablet conversion
- Leads mobile action to desktop conversion
- Leads mobile action to mobile conversion
- Leads mobile action to tablet conversion
- Leads tablet action to desktop conversion
- Leads tablet action to mobile conversion
- Leads tablet action to tablet conversion
- Offline conversions (Lead)
- Click-through conversions (app install)
- Click-through value (app install)
- Engagement conversions (app install)
- Engagement value (app install)
- View-through conversions (app install)
- View-through value (app install)
- App install desktop action to desktop conversion
- App install desktop action to mobile conversion
- App install desktop action to tablet conversion
- app install mobile action to desktop conversion
- App install mobile action to mobile conversion
- App install mobile action to tablet conversion
- App install tablet action to desktop conversion
- App install tablet action to mobile conversion
- App install tablet action to tablet conversion
- In-app CPA (app install)
- In-app ROAS (app install)
- In-app conversions (app install)
- In-app order value (app install)
- Click-through conversions (checkout)
- View-through conversions (checkout)
- Click-through order quantity (checkout)
- Click-through order value (checkout)
- Engagement conversions (checkout)
- Engagement order quantity (checkout)
- Engagement order value (checkout)
- View-through order quantity (checkout)
- View-through order value (checkout)
- Web conversions (Checkout)
- Web order value (Checkout)
- Web CPA (Checkout)
- Web click-through conversions (Checkout)
- Web click-through order value (Checkout)
- Web engagement conversions (Checkout)
- Web engagement order value (Checkout)
- Web view-through conversions (Checkout)
- Web view-through order value (Checkout)
- Web ROAS (Checkout)
- In-app CPA (Checkout)
- In-app ROAS (Checkout)
- In-app conversions (Checkout)
- In-app order value (Checkout)
- In-app click-through conversions (Checkout)
- In-app click-through order value (Checkout)
- In-app engagement conversions (Checkout)
- In-app engagement order value (Checkout)
- In-app view-through conversions (Checkout)
- In-app view-through order value (Checkout)
- Offline conversions (Checkout)
- Offline order value (Checkout)
- Offline CPA (Checkout)
- Offline ROAS (Checkout)
- Conversions (Checkout)
- Conversions Value (Checkout)
- ROAS (Checkout)
- Offline click-through conversions (Checkout)
- Offline click-through order value (Checkout)
- Offline engagement conversions (Checkout)
- Offline engagement order value (Checkout)
- Offline view-through conversions (Checkout)
- Offline view-through order value (Checkout)
- Conversion value (Signup)
- Click-through conversions (custom)
- Engagement conversions (custom)
- View-through conversions (custom)
- Conversion quantity from custom - clicks
- Conversion quantity from custom - views
- Custom desktop actions to desktop conversion
- Custom desktop actions to mobile conversion
- Custom desktop actions to tablet conversion
- Custom mobile actions to desktop conversion
- Custom mobile actions to mobile conversion
- Custom mobile actions to tablet conversion
- Custom tablet actions to desktop conversion
- Custom tablet actions to mobile conversion
- Custom tablet actions to tablet conversion
- Click-through value (custom)
- Conversion quantity from custom - engagements
- Engagement value (custom)
- View-through value (custom)
- Web conversions (Custom)
- Web order value (Custom)
- Offline conversions (Custom)
- Offline order value (Custom)
- Conversions (Custom)
- Conversion value (Custom)
- ROAS (Custom)
- Click-through conversions (page visit)
- Engagement conversions (page visit)
- View-through conversions (page visit)
- Conversion quantity from page visit - clicks
- Click-through value (page visit)
- Engagement value (page visit)
- Conversion quantity from page visit - views
- View-through value (page visit)
- Page visits desktop action to desktop conversion
- Page visits desktop action to mobile conversion
- Page visits desktop action to tablet conversion
- Page visits mobile action to desktop conversion
- Page visits mobile action to mobile conversion
- Page visits mobile action to tablet conversion
- Page visits tablet action to desktop conversion
- Page visits tablet action to mobile conversion
- Page visits tablet action to tablet conversion
- Web conversions (Page visit)
- Web order value (Page visit)
- Web ROAS (Page visit)
- Web CPA (Page visit)
- Click-through conversions (signup)
- Engagement conversions (signup)
- Conversion quantity from signup - engagements
- Engagement value (signup)
- Conversion quantity from signup - views
- View-through value (signup)
- Sign-ups desktop action to desktop conversion
- Sign-ups desktop action to mobile conversion
- Sign-ups desktop action to tablet conversion
- Sign-ups mobile action to desktop conversion
- Sign-ups mobile action to mobile conversion
- Sign-ups mobile action to tablet conversion
- Sign-ups tablet action to desktop conversion
- Sign-ups tablet action to mobile conversion
- Sign-ups tablet action to tablet conversion
- Conversions (signup)
- View-through conversions (signup)
- Conversion quantity from signup - clicks
- Click-through value (signup)
- Web conversions (Signup)
- Web order value (Signup)
- Offline conversions (Signup)
- Offline order value (Signup)
- Click-through conversions (watch video)
- Conversion quantity from watch video - clicks
- Click-through value (watch video)
- Engagement conversions (watch video)
- Conversion quantity from watch video - engagements
- Engagement value (watch video)
- View-through conversions (watch video)
- Conversion quantity from watch video - views
- View-through value (watch video)
- Watch video desktop action to desktop conversion
- Watch video desktop action to mobile conversion
- Watch video desktop action to tablet conversion
- Watch video mobile action to desktop conversion
- Watch video mobile action to mobile conversion
- Watch video mobile action to tablet conversion
- Watch video tablet action to desktop conversion
- Watch video tablet action to mobile conversion
- Watch video tablet action to tablet conversion
- Web conversions (watch video)
- Web order value (watch video)
- Web click-through conversions (watch video)
- Web click-through order value (watch video)
- Web engagement conversions (watch video)
- Web engagement order value (watch video)
- Web view-through conversions (watch video)
- Web view-through order value (watch video)
- Web CPA (watch video)
- Web ROAS (watch video)
Breakdowns
Advertiser IDTargeting genderTargeting locationTargeting app typeCurrencyAdvertiser name
Browse all 57 breakdowns
- Advertiser ID
- Advertiser name
- Advertiser country
- Currency
- Campaign ID
- Campaign name
- Campaign daily spend cap
- Campaign lifetime spend cap
- Campaign status
- Campaign objective type
- Campaign order line ID
- Targeting app type
- Targeting gender
- Targeting age bucket
- Targeting location
- Targeting geo
- Targeting keyword
- Targeting audience
- Targeting interest
- Pinner interest
- Targeting region
- Targeting placement
- Targeting country
- Ad group ID
- Ad group name
- Ad group status
- Ad group type
- Ad group auto targeting enabled
- Ad group bid
- Ad group billable event
- Ad group lifetime frequency cap
- Ad group optimization goal conversion tag ID
- Ad group optimization goal conversion event
- Ad group optimization goal engagement window
- Ad group optimization goal click window
- Ad group optimization goal view window
- Ad group optimization goal conversion learning mode type
- Ad group optimization goal CPA value
- Ad group pacing delivery type
- Ad group placement group
- Ad group targeting app type
- Ad group targeting gender
- Ad group targeting locale
- Ad group targeting location
- Ad group targeting geo
- Ad group tracking URLs
- Ad ID
- Pin ID
- Promoted pin name
- Promoted pin status
- Ad android deep link
- Ad creative type
- Ad destination URL
- Ad ios deep link
- Is pin deleted
- Ad review status
- Ad view tracking URL
Setup
Connect Pinterest Ads MCP in three steps
1
Connect Pinterest Ads to Adzviser
Create a workspace. In Adzviser, sign in to Pinterest Ads and allow Adzviser to read its reporting data.
2
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
3
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Pinterest Ads.
Quick connection check
List my connected Pinterest Ads accounts and show the Adzviser workspace for each. After I choose one, return "Conversions" for the last 7 complete days.
Try a deeper analysis
Budget Allocation Optimizer
Analyze Pinterest Ads budget allocation for the workspace I choose during the last 30 complete days. For each campaign: Daily Budget, Actual Spend, Conversions, ROAS, and Utilization %. Identify underspending campaigns with strong ROAS and overspending campaigns with poor ROAS. Recommend budget redistribution.
Prompt ideas
Pinterest Ads prompts to try
Weekly Campaign Performance Summary
Get a weekly overview of your Pinterest Ads KPIs.
Budget Allocation Optimizer
Find the ideal budget distribution.
Week-over-Week Trend Analysis
Spot performance shifts and anomalies.
Choose the right setup
Pinterest Ads MCP: official option or Adzviser?
Pinterest is testing its first-party MCP with a limited group of partners that must build their own AI application. Adzviser provides ready-to-use Pinterest Ads reporting for marketers and agencies.
Pinterest Ads MCP (alpha)
Build a custom Pinterest Ads AI application
- SetupAvailable only to selected Pinterest alpha partners; requires custom AI application development
- PermissionsPartner-defined: Pinterest describes campaign-planning and performance-analysis capabilities
- Reporting scopePinterest Ads only: the alpha does not combine data from other marketing platforms
Best for: selected Pinterest partners with product-development teams.
Read Pinterest's announcement →Adzviser Pinterest Ads MCP
Analyze Pinterest Ads alongside your other channels
- SetupConnect Pinterest Ads in Adzviser; no alpha approval or custom AI application is required
- PermissionsRead-only: analyze spend, campaigns, conversions and creative performance without changing Pinterest
- Reporting scopeCross-channel: compare Pinterest with paid social, search, analytics and commerce data
Best for: marketers and agencies that need cross-channel reporting now.
Start with Adzviser →
