Reporting coverage
MNTN metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's MNTN connector. Start with these examples or search the complete catalog.
Metrics
Browse all 78 metrics
- Total spend
- TV spend
- Multi-touch spend
- Total spend CPM
- Impressions
- CTV impressions
- Viewable impressions
- Viewable impression rate
- Multi-touch impressions
- Households reached
- Frequency
- TV commercials aired
- Completed views
- Cost per completed view
- Completed view rate
- Total verified visits
- Visit rate
- User visit rate
- Impression visit rate
- Cost per visit
- Page views
- Average page views per visitor
- Visitor attribution rate
- Total conversions
- Conversion rate
- Impression conversion rate
- User conversion rate
- CPA
- Order value
- Average order value
- Site order value
- Order value attribution percentage
- Total site conversions
- ROAS
- ROI
- Revenue per verified visit
- Conversion attribution rate
- Total visit assists
- Total conversion assists
- Total conversion assist order value
- Offline conversions
- Offline order value
- Total last touch conversions
- Total last touch verified visits
- Last touch order value
- Last touch average order value
- Last touch conversion rate
- Last touch cost per visit
- Last touch CPA
- Last touch ROAS
- Last touch ROI
- Revenue per verified visit (last touch)
- Last touch visit rate
- Last touch user conversion rate
- Last touch impression conversion rate
- Last touch impression visit rate
- Total last touch site conversions
- Last touch site order value
- Total last touch conversion assists
- Total last touch visit assists
- MNTN driven site visitors
- MNTN driven new site visitors
- MNTN driven existing site visitors
- MNTN driven last touch site visitors
- MNTN driven last touch new site visitors
- MNTN driven last touch existing site visitors
- MNTN driven new users reached
- MNTN driven existing users reached
- Goal achievement
- MNTN direct
- Raw conversions
- Raw order value
- Raw average order value
- Raw visitors
- Raw new site visitors
- Raw existing site visitors
- Raw conversion rate
- Raw revenue per raw visit
Breakdowns
Browse all 75 breakdowns
- Ad name
- Ad ID
- Ad status
- Ad code
- Ad size
- Ad height
- Ad width
- Is ad active
- Approved
- Ad create time
- Advertiser name
- Advertiser ID
- Advertiser created time
- Advertiser timezone
- Contact email
- Contact first name
- Contact last name
- Contact mobile phone
- Contact office phone
- Prospecting attribution window
- Retargeting attribution window
- Sales cycle (Last 1 day)
- Sales cycle (Last 7 days)
- Sales cycle (Last 30 days)
- Campaign name
- Campaign ID
- Campaign status
- Campaign objective ID
- Campaign budget
- Campaign goal type
- Campaign goal value
- Campaign start time
- Campaign end time
- Flight start time
- Flight end time
- Channel name
- Channel ID
- Conversion source name
- Conversion point name
- Conversion type
- Conversion currency
- Order ID
- Last touch
- Conversion domain publisher
- Raw domain
- Subdomain
- Conversion time
- Creative name
- Creative ID
- Creative group name
- Creative group ID
- Template creative name
- Template creative ID
- Creative click URL
- Creative thumbnail
- Is creative active
- DMA name
- DMA ID
- DMA code
- City name
- State name
- State code
- State parent code
- Country name
- Country code
- Zipcode
- Objective name
- Objective ID
- Network name
- Publisher name
- Campaign platform
- Product name
- Product ID
- Segment name
- Segment ID
Setup
Connect MNTN MCP in three steps
Connect MNTN to Adzviser
Create a workspace. Connect MNTN using an API key.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about MNTN.
Quick connection check
List my connected MNTN reporting connections and show the Adzviser workspace for each. After I choose one, return "TV spend" for the last 7 complete days.
Try a deeper analysis
Review the MNTN Connected TV ROAS performance for the workspace I choose during the last 30 complete days. For each Campaign name show: Total spend, Order value, Average order value, Total conversions, CPA, ROAS, and ROI. Which campaigns deliver the best ROAS? Recommend budget shifts to maximize return.
Prompt ideas
MNTN prompts to try
Weekly CTV Performance
Weekly Connected TV spend and reach overview.
ROAS Optimization
Optimize campaigns for return on ad spend.
New vs Existing Visitor Lift
Measure incremental new-customer lift from CTV.
