Reporting coverage
Instacart metrics & breakdowns
Keep attribution consistent: compare linear-attribution sales with linear ROAS, or use last-touch versions of both. Dates use Pacific time and monetary values use the advertiser’s account currency.
Explore the metrics and breakdowns available through Adzviser's Instacart connector. Start with these examples or search the complete catalog.
Metrics
Browse all 48 metrics
- Spend
- Impressions
- Clicks
- CTR
- CPC
- ROAS linear
- ROAS last touch
- Attributed sales linear
- Attributed sales last touch
- Attributed units linear
- Attributed units last touch
- NTB attributed sales linear
- NTB attributed sales last touch
- Percent NTB sales linear
- Percent NTB sales last touch
- NTB spend
- NTB ROAS linear
- NTB ROAS last touch
- CPM
- Direct ROAS last touch
- Direct ROAS multi touch linear
- Direct sales last touch
- Direct sales multi touch linear
- Halo ROAS last touch
- Halo ROAS multi touch linear
- Halo sales last touch
- Halo sales multi touch linear
- NTB direct sales last touch
- NTB direct sales multi touch linear
- NTB halo sales last touch
- NTB halo sales multi touch linear
- Percent NTB direct sales last touch
- Percent NTB direct sales multi touch linear
- Percent NTB halo sales last touch
- Percent NTB halo sales multi touch linear
- Percent NTB sales multi touch linear
- Percent NTB attributed sales last touch
- Viewability rate
- 2 second views
- Halo sales linear
- Halo ROAS linear
- NTB halo sales linear
- Page views
- Item detail page views
- Add to carts
- Sales on page
- Landing page clicks
- Landing page CTR
Breakdowns
Browse all 54 breakdowns
- Campaign budget type
- Campaign budget
- Campaign budget currency
- Campaign target daily budget
- Campaign ends at
- Campaign goal
- Campaign ID
- Campaign name
- Campaign starts at
- Campaign status
- Campaign enabled
- Campaign optimized bidding enabled
- Campaign optimized bidding goal
- Campaign purchase order
- Campaign memo
- Campaign bill payer
- Campaign pacing method
- Campaign partner owned and operated
- Ad group default bid
- Ad group ID
- Ad group name
- Ad group status
- Ad group enabled
- Product ID
- Product product ID
- Product image URL
- Product name
- Product scan code
- Product size
- Product status
- Product enabled
- Keyword keyword
- Keyword ID
- Keyword enabled
- Keyword matching type
- Keyword status
- Keyword source
- Keyword bid type
- Keyword CPC bid cents
- Keyword bid rec
- Keyword bid strength
- Keyword confident bid
- Campaign goal format
- Campaign state
- Campaign objective
- Campaign pacing type
- Campaign payment type
- Campaign optimized performance enabled
- Ad group ad format
- Ad group creative type
- Ad group state
- Ad group bid
- Keyword name
- Ad format
Setup
Connect Instacart MCP in three steps
Connect Instacart to Adzviser
Create a workspace. In Instacart Ads Manager, your user needs API Authentication enabled and Read access for Customer Insights Reporting. Follow Adzviser’s connection form to authorize your application, enter its UID and secret, and select an advertiser. Check account access requirements →
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Instacart.
This connection is read-only. Your AI assistant can retrieve reports, but cannot make changes to the connected source account.
Quick connection check
List my connected Instacart advertisers and show the Adzviser workspace for each. After I choose one, return "Spend" for the last 7 complete days.
Try a deeper analysis
Review Instacart Sponsored Product campaigns in the workspace I choose for the last 30 complete days using linear-attribution sales and ROAS. Ask for our next-period budget and whether the priority is total sales or new-to-brand sales. Recommend campaigns to consider for increased investment or further review, supported by spend, sales volume, and recent trends.
Prompt ideas
Instacart prompts to try
Sponsored Product Campaign Report
Compare campaign spend, sales, and new-to-brand results.
Prepare a Sponsored Product Budget Plan
Use sales volume and ROAS to guide the next budget discussion.
Find the Drivers of a ROAS Change
Trace a change in Sponsored Product ROAS to campaigns and products.
