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Instacart AI Prompt Library

Report on Instacart ad spend and attributed sales, find products bringing in new-to-brand sales, and prepare campaign budget reviews. Customize your account and dates to get started.

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Ready-to-use analysis briefs

Instacart AI Prompts for Reporting, Optimization, and Analysis

Choose a reporting goal, customize the inputs above, and copy a complete prompt that tells your AI assistant which data to analyze and what to return.

Reporting

Advertised Product Scorecard

Compare product-level investment and attributed sales.

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Create an Instacart Sponsored Product scorecard for my Instacart account during the last 30 days. Show product name, spend, attributed sales, ROAS, and new-to-brand attributed sales using linear attribution. Rank products by sales and highlight those with both meaningful sales volume and a strong share of new-to-brand sales.
Reporting

Display Campaign Sales Report

Report direct and halo sales from Instacart Display campaigns.

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Report on Instacart Display campaigns in my Instacart account for the last 30 days. Show spend, impressions, direct sales, and halo sales using multi-touch linear attribution. Keep direct and halo results in separate columns. Compare with the previous equal-length period and summarize the largest campaign changes.
Analysis

Find the Drivers of a ROAS Change

Trace a change in Sponsored Product ROAS to campaigns and products.

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Compare Instacart Sponsored Product performance in my Instacart account for the last 30 days with the previous equal-length period using linear attribution. Show campaign spend, attributed sales, and ROAS changes. For the campaign contributing most to the change, retrieve a separate product report and identify the products behind it.
Analysis

Analyze New-to-Brand Sales

Find the campaigns and products bringing in new-to-brand sales.

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Analyze Instacart Sponsored Product results in my Instacart account during the last 30 days using linear attribution. Rank campaigns by new-to-brand attributed sales and show total attributed sales alongside them. Then identify the leading products in a separate report. Compare absolute new-to-brand sales with their share of total sales.
Analysis

Compare Keyword Performance

Find keywords driving sales and those absorbing spend.

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Analyze Instacart Sponsored Product keywords in my Instacart account for the last 30 days. Show keyword, spend, clicks, attributed sales, and ROAS using linear attribution. Group by campaign and rank by spend. Highlight high-spend keywords with weaker sales and keywords generating strong results with enough click volume to review.
Analysis

Compare Linear and Last-Touch Results

See how campaign rankings differ between attribution models.

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For Instacart Sponsored Product campaigns in my Instacart account during the last 30 days, show spend and compare attributed sales and ROAS under linear and last-touch attribution in separate columns. Identify the campaigns whose rankings change most and explain which conclusions depend on the attribution model.
Optimization

Prepare a Sponsored Product Budget Plan

Use sales volume and ROAS to guide the next budget discussion.

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Review Instacart Sponsored Product campaigns in my Instacart account for the last 30 days using linear-attribution sales and ROAS. Ask for our next-period budget and whether the priority is total sales or new-to-brand sales. Recommend campaigns to consider for increased investment or further review, supported by spend, sales volume, and recent trends.
Optimization

Prioritize Keyword Bid Reviews

Create a review list based on keyword costs and sales.

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Use Instacart Sponsored Product keyword results in my Instacart account for the last 30 days to prepare a bid-review shortlist. Show spend, clicks, CPC, attributed sales, and ROAS using linear attribution. Group keywords by strong sales efficiency, high cost with weak sales, and insufficient activity. Explain the next decision to review for each group.
Optimization

Select Products for an Acquisition Test

Choose products worth testing for new-to-brand growth.

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Review Instacart Sponsored Product results in my Instacart account during the last 30 days using linear attribution. Identify products with meaningful new-to-brand attributed sales, show their total sales and spend, and propose a small acquisition-testing shortlist. Explain what evidence supports each product and what result the test should measure.

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