Reporting coverage
Adobe Analytics metrics & breakdowns
Explore the metrics and breakdowns available through Adzviser's Adobe Analytics connector. Start with these examples or search the complete catalog.
Metrics
Browse all 50 metrics
- Revenue
- Total orders
- Orders per visit
- Units
- Carts
- Cart views
- Cart additions
- Cart removals
- Checkouts
- Exit links
- Custom links
- Download links
- Page events
- Product views
- Total page views
- Average page views per visit
- Single page visits
- Total time spent (seconds)
- Time spent per visit (seconds)
- Time spent per visitor (seconds)
- Entries
- Entrance rate
- Exits
- Exit rate
- Marketing channels
- Campaign click-throughs
- Referrers
- Searches
- New engagements
- Video starts
- Video started
- Video progress 10%
- Video progress 25%
- Video progress 50%
- Video progress 75%
- Video progress 95%
- Video completed
- Video time
- Video total time
- Video ad time
- Video ad complete
- Total time spent (h:m:s)
- Total visits
- Total visitors
- Average visit depth
- Bounces
- Bounce rate
- Average page depth
- Average time spent on site (min)
- Average time spent on site (h:m:s)
Breakdowns
Browse all 54 breakdowns
- Account
- Account ID
- Browser
- Browser type
- Operating system
- Operating system type
- Connection type
- Domain
- Server
- Site section
- Product
- Category
- Page
- Customer loyalty
- Tracking code
- Geographic city
- Geographic country
- Geographic region
- Geographic designated market area
- State/region
- Language
- Marketing channel
- Marketing channel detail
- Mobile device number
- Mobile device name
- Mobile device type
- Entry page
- Entry page (original)
- Exit page
- Exit link
- Custom link
- Download link
- Referrer
- Referrer type
- Referrer domain
- Referrer domain (original)
- Search engine
- Search engine (paid)
- Search engine (natural)
- Search engine keyword (natural)
- Segment
- Segment ID
- Time spent per visit (bucketed)
- Time spent on page (granular)
- Average time spent on page (bucketed)
- Time prior to event
- Visit number
- Days since last visit
- Return frequency
- First touch channel
- First touch channel detail
- Last touch channel
- Last touch channel detail
- Video name
Setup
Connect Adobe Analytics MCP in three steps
Connect Adobe Analytics to Adzviser
Create a workspace. Connect Adobe Analytics using OAuth Server-to-Server credentials: a Client ID and Client Secret.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Adobe Analytics.
Quick connection check
List my connected Adobe Analytics report suites and show the Adzviser workspace for each. After I choose one, return "Revenue" for the last 7 complete days.
Try a deeper analysis
From the workspace I choose for the last 30 complete days, analyze Adobe Analytics 2.0 entry and exit behavior. Break down by Entry page and Exit page, showing Entries, Entrance rate, Exits, Exit rate, Bounces, Bounce rate, and Total time spent (seconds). Identify: 1) High-traffic Entry pages with above-average Bounce rate. 2) Exit pages with high Exit rate that are not checkout or confirmation pages. For each flagged page, suggest specific improvements to internal links, content, and CTAs.
Prompt ideas
Adobe Analytics prompts to try
Weekly Traffic & Engagement Overview
Get a concise weekly snapshot of visits, visitors, and engagement metrics.
Entry & Exit Page Optimization
Find entry and exit pages that are losing visitors and revenue.
New vs Returning Visitor Comparison
Compare behavior between new and returning visitors using loyalty and visit number.
Choose the right setup
Adobe Analytics MCP: official option or Adzviser?
Adobe's server is for working directly with Adobe Analytics reports, segments and Workspace projects. Adzviser is for read-only analysis that combines Adobe Analytics with advertising, commerce and CRM results.
Build and manage Adobe Analytics reports
- SetupConnect Adobe's MCP server to a supported AI assistant
- PermissionsCan build reports and manage segments, date ranges and Workspace projects
- Reporting scopeAdobe Analytics only: work with its report suites and native components
Best for: Adobe Analytics specialists working directly with native reports and components.
Read Adobe's documentation →Compare Adobe Analytics with other channels
- SetupConnect Adobe Analytics once in Adzviser; no MCP server setup is required
- PermissionsRead-only: analyze reports without changing segments, date ranges or Workspace projects
- Reporting scopeCross-channel: compare site behavior with advertising, commerce and CRM results
Best for: marketing teams that want website behavior in cross-channel analysis without changing Adobe configuration.
Start with Adzviser →
