CONNECTOR SETUP
Start using Adobe Analytics in Claude
Connect Adobe Analytics to Adzviser, add Adzviser to Claude, and start asking questions about your data.
Connect Adobe Analytics to Adzviser
Connect Adobe Analytics using OAuth Server-to-Server credentials: a Client ID and Client Secret.
Add Adzviser to Claude
Open Adzviser in Claude's connector directory, select Connect, and sign in to your Adzviser account when asked.
Open Adzviser in Claude ↗Ask your first Adobe Analytics question
Ask Claude to list your Adzviser workspaces and show the report suite connected to each. Choose a workspace, pick a date range, and ask what you want to know.
CHOOSE THE RIGHT CLAUDE CONNECTOR
Adobe Analytics in Claude: Adobe's official Analytics MCP server vs. Adzviser's read-only reporting connector
This side-by-side comparison covers Adobe's official Analytics MCP server and Adzviser's read-only Adobe Analytics reporting connector in Claude. Adobe's server is for working directly with Adobe Analytics reports, segments and Workspace projects. Adzviser is for read-only analysis that combines Adobe Analytics with advertising, commerce and CRM results.
Adobe's official Analytics MCP server
Build and manage Adobe Analytics reports
Connect Adobe's MCP server to a supported AI assistant. Follow the provider's server setup; if it supplies a remote MCP address, add that address as a custom connector in Claude and authorize it. Team and Enterprise workspaces require an owner to add the connector first.
Build reports and work with segments, date ranges, calculated metrics, and Workspace projects.
Can build reports and manage segments, date ranges and Workspace projects.
Adobe Analytics only: work with its report suites and native components.
Best for: Adobe Analytics specialists working directly with native reports and components.
Read Adobe's documentationAdzviser's read-only Adobe Analytics reporting connector
Analyze Adobe Analytics with your other marketing data in Claude
Connect Adobe Analytics in Adzviser, then add Adzviser in Claude.
Ask Claude about website traffic, engagement, conversions and content. Choose the connected account and date range when prompted, then continue with follow-up questions.
Read-only reporting; Claude cannot change anything in Adobe Analytics through Adzviser.
Ask Claude to analyze Adobe Analytics alongside connected advertising, analytics, commerce, email, and CRM sources.
Best for: marketers and agencies that want read-only Adobe Analytics reporting beside other marketing and revenue data in Claude.
Open Adzviser in ClaudeCOPY-AND-PASTE PROMPT
Try a complete Adobe Analytics analysis in Claude
Choose the right connected account, run a useful analysis, and get the supporting numbers and next steps in one response.
Compare behavior between new and returning visitors using loyalty and visit number.
First, show the report suite connected for Adobe Analytics in each Adzviser workspace. Ask me which one I want to analyze. Then run this analysis: From the workspace I choose for the last 30 complete days, compare Adobe Analytics 2.0 new versus returning visitors using Customer loyalty and Visit number. Show for each group: Total visits, Average page views per visit, Time spent per visit (seconds), Bounce rate, Orders per visit, and Revenue. How much more likely are returning visitors to convert? Recommend strategies to improve both first-visit acquisition and repeat-visit retention. Start with the main takeaway, show the supporting numbers in a table, and suggest three next steps. If part of the answer is uncertain, say what information is missing.
ANALYSIS PLAN
Shape a Adobe Analytics decision brief for Claude
Give Claude a clear scope, ask it to show its evidence, and finish with practical next steps for your team to review.
Start with the numbers
Get a concise weekly snapshot of visits, visitors, and engagement metrics. Ask for the underlying figures and a clearly named comparison period.
See the “Weekly Traffic & Engagement Overview” promptSeparate facts from explanations
Compare behavior between new and returning visitors using loyalty and visit number. Ask Claude to label possible causes as explanations to investigate, not facts.
See the “New vs Returning Visitor Comparison” promptTurn the findings into next steps
Find entry and exit pages that are losing visitors and revenue. Request a short list of actions to consider, the evidence for each, and what to measure next.
See the “Entry & Exit Page Optimization” prompt
