CONNECT SEARCH ADS 360 TO MUSE
Set up Search Ads 360 reporting in Muse
Adzviser retrieves the source data through its MCP reporting tools. Muse uses those results to answer your questions. Connect the source in Adzviser, then authorize Muse to use that connection.
Connect Search Ads 360 in Adzviser
Sign in to Search Ads 360, allow Adzviser to read its reporting data, then select one customer. Selecting a manager customer reports across its queryable child customers. Add the source to the workspace you want to use in Muse.
Open Adzviser setup →Authorize Adzviser in Muse
Open Muse.ai and send: “Can you connect to custom Adzviser MCP at https://mcp.adzviser.com/http?” Select Connect on the Adzviser card, sign in to Adzviser, and select Complete Authorization via MCP. Return to Muse.
https://mcp.adzviser.com/httpVerify the first result
Ask Muse to list your Adzviser workspaces and their sources. Choose the workspace and confirm the customer scope. Request a small report for a known period before expanding the analysis.
The Adzviser reporting connection is read-only. It can retrieve data for analysis; it cannot edit source records or campaigns.
A USEFUL FIRST SEARCH ADS 360 REPORT
Locate the customer accounts driving a change
Build a report you can check
Choose the connected customer and compare the last seven complete days with the preceding week. Return cost, clicks, all conversions and all conversion value for each available account and campaign grouping. Identify the accounts responsible for the largest absolute cost increases, then inspect the relevant campaigns separately.
Preserve account and conversion boundaries
A manager customer can expose several child customers. Before comparing or adding monetary amounts, confirm the currencies and cost definitions. All conversions can include a different set of actions from a platform’s primary conversion measure, so use consistent columns when reconciling with native Google Ads or Microsoft Ads reports.
Build a focused cross-account review
Ask Muse to separate accounts with higher costs and stronger outcomes from accounts with higher costs and weaker outcomes. Request the evidence table behind the classification and a list of definition or currency mismatches that prevent a fair comparison.
Metrics for this report: Cost; Clicks; All conversions; All conversions value.
Relevant breakdowns: Account; Campaign.
These are starting fields, not a promise that every combination belongs in one report. Use separate requests for different reporting levels and check the full field catalog for additional coverage.
COPY INTO MUSE
Run your first Search Ads 360 analysis
Paste this after connecting. Change the period or research subject to match your question, and let Muse confirm the selection before retrieving results.
Use Adzviser to analyze Search Ads 360. List my workspaces and ask which connected customer scope to use. Choose the connected customer and compare the last seven complete days with the preceding week. Return cost, clicks, all conversions and all conversion value for each available account and campaign grouping. Identify the accounts responsible for the largest absolute cost increases, then inspect the relevant campaigns separately. Use these metrics in compatible reports: Cost, Clicks, All conversions, All conversions value. Relevant breakdowns: Account, Campaign. Check field compatibility and use separate tables for different reporting levels. State the actual reporting dates or observation window. Show the supporting rows, then give a short conclusion and one next investigation. Label missing data and separate observed changes from possible explanations.
