Adzviser vs Whatagraph: Which Platform Supports Better Reporting Workflows?

Whatagraph is great for agencies that want built-in dashboards with minimal setup. Its dashboards and automated scheduling make reporting easy, but costs rise as you add more connected accounts, and data sources are split into Essential, Advanced, and Premium tiers, meaning you must upgrade to access certain data sources.

Adzviser also offers straightforward dashboard insights. Instead of using built-in dashboards, it integrates directly with external BI tools like Power BI and Looker Studio for visualization. You can still schedule refreshes and provide client access just as you would with Whatagraph.

In addition, Adzviser users can send data to three more destinations — Google Sheets, ChatGPT, and Claude — without any limits. One subscription covers all destinations, enabling multi-destination reporting out of the box. You get the same simplicity of Whatagraph’s reporting experience, plus the flexibility to work across the tools you already use every day.

Where Adzviser differs most is in how it handles data sources. Adzviser does not place connectors into tiers or by plan level. Instead, you can choose any data sources you want. The only factor that affects pricing is how many data sources you connect. Every source is available from day one, and you decide which ones to include based on your needs.

If you're comparing the two, here’s everything you need to know.

Comparison Table: Adzviser vs. Whatagraph

Why Marketers Choose Adzviser over Whatagraph

Whatagraph is a strong reporting platform for agencies that need built-in dashboards with minimal setup. Its templates, automated scheduling, and CSV/Excel exports make reporting easy across SEO, PPC, and social campaigns. It also supports exports to Looker Studio and BigQuery, and even lets users pull insights through tools like Slack and Notion.

However, many marketers eventually outgrow dashboards. Looker Studio already provides flexible, customizable dashboards with functionality similar to built-in reporting dashboards, so needs like in-depth analysis in Google Sheets, advanced reporting in Power BI, and AI-driven insights through ChatGPT often fall outside what Whatagraph offers. Adzviser supports all of these workflows in one place.

Adzviser is built for flexibility. It doesn’t lock features behind dashboard types or data-source tiers. All destinations — Google Sheets, Looker Studio, Power BI, ChatGPT, and Claude, are included on every plan. There are no limits on connected accounts and no tiered connectors.

You can review insights in dashboards, spreadsheets, or AI agents. For marketers who want unlimited accounts, access to every data source, and multi-destination reporting at an affordable price, Adzviser offers a more flexible alternative to Whatagraph.

AI-Driven Insights Through AI Agents

Whatagraph includes an AI assistant that can generate full reports based on prompts. It’s useful for quick, template-based reporting but remains confined to Whatagraph’s reporting UI.

Adzviser is always connected to the latest large language models, such as GPT-5.2 and Claude Opus, ensuring that AI-driven insights remain versatile and reliable. This enables deeper analysis, cross-channel comparisons, troubleshooting, and open-ended exploration across all your accounts. Instead of being limited to dashboard-level prompts, marketers can ask complex, strategic questions and uncover more accurate and actionable insights through ChatGPT and Claude.

No Connector Tiers or Upgrade Gates

Whatagraph divides its data sources into Essential, Advanced, and Premium tiers. Accessing many commonly used connectors requires upgrading to a higher plan, which adds friction and cost as your reporting needs expand. These connectors include:

• HubSpot
• Salesforce
• Mailchimp
• Klaviyo
• Shopify
• WooCommerce

Adzviser does not separate connectors into tiers or restrict them by plan. You only choose how many data sources you want to use, and all of the connectors listed above are included. Every connector supports unlimited accounts and unlimited queries, so your cost stays predictable whether you manage a few clients or dozens of ad accounts.

Multi-Destination Flexibility

While Whatagraph supports Looker Studio and BigQuery exports, most reporting still revolves around building dashboards inside its own platform. This works for visual templates but limits marketers who prefer flexible analysis across tools.

Adzviser gives you the freedom to work anywhere. You can send your data to Google Sheets, Looker Studio, Power BI, ChatGPT, and Claude, enabling full customization across spreadsheets, BI dashboards, and AI Agents. You’re never stuck with one reporting tool.

Unlimited Accounts Without Extra Fees

Whatagraph places caps on how many source credits you can use, meaning how many accounts you can connect under each plan. One source credit equals one connected data account (for example, one Google Ads account). Depending on your plan, you can connect anywhere from 20 to over 100 accounts. Once you hit that limit, adding more credits requires upgrading to a higher tier, which quickly increases costs for agencies managing many accounts. The basic Whatagraph plan starts at $286 for up to 20 connected accounts, and upgrading to support more accounts raises the price to $724 dollars per month.

Adzviser removes this limitation entirely. Every plan includes unlimited accounts per data source, with no per-client charges or connection-based upsells. Whether you manage a handful of clients or dozens of ad accounts, your cost stays flat and predictable.

Which One Is Right for You?

Both Whatagraph and Adzviser help marketers simplify reporting, but they’re built for different priorities.

Choose Whatagraph if you:

• Want built-in dashboards with minimal setup.
• Prefer visual templates for SEO, PPC, and social campaign reporting.
• Need recurring scheduled reports delivered automatically.
• Want a straightforward workflow that stays inside one platform, with optional exports to Looker Studio or BigQuery.
• Need white-label reporting available.

Choose Adzviser if you:

• Value the freedom to mix and match any data sources you need (no forced upgrades for CRM platforms like HubSpot or e-commerce sources like Shopify)
• Need unlimited accounts per data source for affordable scaling.
• Want flexibility to send data into AI agents like ChatGPT, BI tools like Looker Studio, and spreadsheets like Google Sheets.
• Want automated reporting across multiple destinations — not just one dashboard.
• Prefer deeper, AI-driven insights through Custom GPT.

If your agency prefers built-in dashboards for insights, Whatagraph is the better fit. However, if you are looking for more flexibility and the ability to work across multiple destinations beyond dashboards, such as AI agents, spreadsheets, and BI tools, with no limitations on data source selection, Adzviser is the smarter choice to go for.

If you work with TikTok Ads, LinkedIn Ads, Shopify, or any major marketing and e-commerce platform, you can try Adzviser for 14 days for just $0.99. Connect your accounts, explore insights in Sheets, Looker Studio, Power BI, Claude, or ChatGPT, and see how quickly you can access reliable performance data.

Adzviser is built for marketers who want flexible, affordable analytics with AI-driven insights at the core. Try it today and experience how much easier it becomes to streamline reporting and make faster, smarter decisions.