Cobertura de relatórios
Métricas e detalhes de Marketo
Explore as métricas e os detalhes disponíveis no conector Marketo do Adzviser. Comece com esses exemplos ou pesquise no catálogo completo.
Métricas
Ver todas as métricas (28)
- Activities
- Email sent
- Email delivered
- Email delivery rate
- Email opens
- Email opens (unique)
- Email open rate
- Email clicks
- Email clicks (unique)
- Email pending
- Email soft bounce
- Email hard bounce
- Email total bounces
- Email bounce rate
- Email unsubscribes
- Email unsubscribe rate
- Leads
- Leads (score >50)
- Leads (score >70)
- Leads (score >90)
- Average score
- Program total members
- Program new names
- Program new name (%)
- Program successes
- Program success (%)
- Program total cost
- Program cost per member
Dimensões
Ver todas as dimensões (138)
- Activity ID
- Activity lead ID
- Activity type ID (Activity)
- Activity campaign ID
- Activity date
- Activity time
- Activity primary attribute ID
- Activity primary attribute value
- Activity type ID
- Activity type name
- Activity type description
- Activity type primary attribute
- Campaign ID
- Campaign name
- Campaign description
- Campaign type
- Campaign is active
- Campaign start date
- Campaign start time
- Campaign end date
- Campaign end time
- Campaign recurrence type
- Campaign recurrence interval
- Campaign recurrence weekdays only
- Campaign recurrence weekdays
- Campaign recurrence day of month
- Campaign recurrence day of week
- Campaign recurrence week of month
- Campaign qualification type
- Campaign qualification interval
- Campaign qualification unit
- Campaign max members
- Campaign communication limit enabled
- Campaign smart list ID
- Campaign flow ID
- Campaign parent program ID
- Campaign workspace
- Campaign URL
- Campaign status
- Campaign created at date
- Campaign created at time
- Campaign updated at date
- Campaign updated at time
- Email ID
- Email name
- Email description
- Email template ID
- Email folder name
- Email subject
- Email status
- Email workspace
- Email pre-header
- Email CC fields
- Email is operational
- Email is text only
- Email open tracking disabled
- Email has View as Webpage
- Email URL
- Email from name
- Email from address
- Email reply-to
- Email created at date
- Email created at time
- Email updated at date
- Email updated at time
- Lead ID
- Lead company name
- Lead score
- Lead source
- Lead status
- Lead rating
- Lead relative score
- Lead priority
- Lead urgency
- Lead created at date
- Lead created at time
- Lead updated at date
- Lead updated at time
- Lead first name
- Lead last name
- Lead role
- Lead job title
- Lead email address
- Lead main phone
- Lead phone number
- Lead mobile phone number
- Lead site
- Lead department
- Lead industry
- Lead number of employees
- Lead country
- Lead city
- Lead state
- Lead postal code
- Lead website
- Lead unsubscribed status
- Lead unsubscribed reason
- Lead do not call status
- Lead do not call reason
- Program member lead ID
- Program member program ID
- Program member created at time
- Program member created at date
- Program member updated at time
- Program member updated at date
- Program member membership time
- Program member membership date
- Program member reached success time
- Program member reached success date
- Program member reached success
- Program member is exhausted
- Program member acquired by program
- Program member nurture cadence
- Program member status
- Program member status reason
- Program member track
- Program member registration code
- Program member registration likelihood
- Program member webinar URL
- Program member waitlist priority
- Program ID
- Program name
- Program description
- Program created at time
- Program created at date
- Program updated at time
- Program updated at date
- Program start time
- Program start date
- Program end time
- Program end date
- Program URL
- Program type
- Program channel
- Program tags
- Program status
- Program workspace
- Program costs
Configuração
Ligue Marketo MCP em três etapas
Ligue Marketo a Adzviser
Crie um espaço de trabalho. Ligue-se ao Marketo usando seu ID de cliente, Client Secret e Munchkin ID.
Ligue Adzviser ao seu assistente de IA
Para o Claude, escolha o Adzviser no diretório de conectores. Para o ChatGPT, adicione o plugin do Adzviser. Para outra ferramenta de IA compatível, utilize https://mcp.adzviser.com/http.
Faça a primeira pergunta
Abra Adzviser em seu assistente de IA e pergunte o que quer saber sobre Marketo.
Verificação rápida da ligação
Liste as minhas ligações a instâncias de Marketo e indique o espaço de trabalho Adzviser de cada uma. Depois de eu fazer a seleção, apresente as métricas "Email clicks" dos últimos 7 dias completos.
Aprofunde a análise
Analisar Marketo programas de nutrição do espaço de trabalho que eu escolho para os últimos 30 dias completos. Para cada fluxo: Membros, Taxa de envolvimento, Taxa de exaustão, Conversão para MQL e Pontos de desligamento. Quais fluxos precisam de novo conteúdo? Onde os leads se desligam? Recomende melhorias.
Ideias de prompts
Prompts para experimentar com Marketo
Desempenho semanal da campanha
Resumo semanal dos KPIs da campanha Marketo.
Otimização do Programa de Nutrição
Otimize os fluxos de nutrição.
Análise de desempenho da fonte de lead
Analise a eficácia da fonte de leads.
Escolha a configuração adequada
Marketo MCP: opção oficial ou Adzviser?
O servidor Marketo da Adobe expõe um amplo conjunto de operações de conta. Adzviser mantém Marketo com acesso somente de leitura e conecta seus resultados ao restante do funil.
Criar e gerir Marketo ativos
- ConfiguraçãoFornecer credenciais REST API de uma instância Marketo ativada para MCP
- PermissõesPode criar e alterar formulários suportados, programas, leads, e-mails e outros Marketo ativos
- Âmbito dos relatóriosMarketo somente: trabalhe com seus dados e operações de conta
Ideal para: Marketo especialistas com acesso REST API e credenciais dedicadas.
Leia a documentação da Adobe →Relatório sobre Marketo entre canais
- ConfiguraçãoLigue Marketo uma vez em Adzviser com suas credenciais de instância; nenhuma configuração do servidor MCP é necessária
- PermissõesSomente leitura: analise o desempenho da campanha, lead e programa sem alterar Marketo
- Âmbito dos relatóriosCanais cruzados: compare Marketo com dados de publicidade, análise da Web, CRM e receita
Ideal para: equipas de marketing e receita focadas em análise de funis cruzados.
Comece com Adzviser →
