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Meta Ad Library Prompt Library
Ready-to-use AI prompts for competitive ad research using the Meta Ad Library (also known as the Facebook Ad Library). Customize with an advertiser or keyword and region, then paste into ChatGPT, Claude, or Gemini.
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Showing 16 prompts
See available Meta Ad Library metrics & breakdowns →Reporting
Active Ads Snapshot
Get a quick summary of a competitor's currently running ads and where they appear.
Search the Meta Ad Library for all active ads run by a competitor's brand in United States during the last 30 days. Summarize: total number of active ads, media types (image, video, carousel), and which Meta platforms (Facebook, Instagram, Messenger, Audience Network) they run on. Present the result as a short overview table with counts per media type and per platform.
Reporting
Ad Volume & Cadence Report
Track how many ads an advertiser launched and when they started running.
Using the Meta Ad Library, report on the ad activity of a competitor's brand in United States during the last 30 days. Show: how many ads are currently active, how many new ads started running in the period, the earliest and most recent ad start dates, and a simple week-by-week count of new ads launched. Note any spikes in launch cadence.
Reporting
Ad Copy & Creative Inventory
Catalog the ad copy, headlines, and creatives an advertiser is running.
Pull the Meta Ad Library ads for a competitor's brand in United States during the last 30 days. For each ad, list: primary ad text/copy, headline (if shown), call-to-action button, media type (image, video, carousel), and the ad start date. Group similar ads together and note which pieces of copy or creatives appear most frequently across the account.
Reporting
Multi-Region Ad Presence Report
Compare which regions an advertiser is running ads in.
Search the Meta Ad Library for a competitor's brand across United States and other key markets (e.g., the United Kingdom, Canada, Australia) during the last 30 days. For each region, report: number of active ads, dominant media types (image, video, carousel), and which Meta platforms (Facebook, Instagram, Messenger, Audience Network) the ads run on. Highlight regions where a competitor's brand is most active and any market they appear to be absent from.
Optimization
Steal Winning Hooks
Extract competitor opening lines and hooks to sharpen your own ad copy.
Using the Meta Ad Library, analyze the opening lines and hooks in a competitor's brand's ads running during the last 30 days in United States. List the most common hook styles (question, statistic, bold claim, offer, social proof), quote 5 strong examples, and explain why each works. Then suggest 5 original hooks I could adapt for my own ads without copying theirs.
Optimization
Offer & CTA Benchmarking
Benchmark competitor offers and calls-to-action to strengthen your own.
Search the Meta Ad Library for a competitor's brand in United States during the last 30 days and extract every distinct offer and call-to-action used across their ads (discounts, free trials, bundles, urgency, guarantees, and CTA buttons like Shop Now or Sign Up). Rank the offers by how frequently they appear, then recommend how I could position a more compelling offer and CTA for my own campaigns.
Optimization
Creative Format Mix Optimizer
Learn which creative formats a competitor leans on to guide your production.
Using the Meta Ad Library, review the creative format mix of a competitor's brand during the last 30 days in United States. Break down the share of image vs video vs carousel ads and note which formats they run most on each Meta platform (Facebook, Instagram, Messenger, Audience Network). Based on where they concentrate creative effort, recommend a format mix and production priorities for my own ads.
Optimization
Messaging Angle Gap Finder
Find messaging angles competitors overuse or ignore to differentiate your ads.
Search the Meta Ad Library for a competitor's brand in United States during the last 30 days and cluster their ads by messaging angle (price, quality, convenience, status, emotion, problem-solution, social proof). Show which angles they lean on most heavily and which they rarely or never use. Recommend 3 underused or absent angles I could own to differentiate my own ads.
Analysis
Creative Theme Deep-Dive
Identify the recurring creative themes and visual patterns in a brand's ads.
Using the Meta Ad Library, perform a deep analysis of the creative themes in a competitor's brand's ads during the last 30 days in United States. Identify recurring visual patterns, color and styling choices, spokespeople or characters, value propositions, and emotional tones. Which themes appear most often, and how do image, video, and carousel creatives differ in the story they tell?
Analysis
Hook, Offer & CTA Breakdown
Break down the anatomy of a competitor's ads: hooks, offers, and CTAs.
Using the Meta Ad Library, analyze the creative anatomy of a competitor's brand's ads for the last 30 days in United States: opening lines, core offers, calls-to-action, and the video vs image mix. Which hooks and offers appear most often, and how does messaging vary by media type? Summarize the dominant creative formula a competitor's brand relies on.
Analysis
Creative Change-Over-Time Tracker
Analyze how a brand's ad strategy shifted over the period.
Search the Meta Ad Library for a competitor's brand in United States and analyze how their ads changed over the last 30 days. Using ad start dates, track shifts in media type mix, messaging angles, offers, and creative volume across the period. Identify when they pivoted strategy, retired old creatives, or ramped up spend on a new campaign theme, and describe the likely intent behind each shift.
Analysis
Head-to-Head Competitor Comparison
Compare one advertiser's ad strategy against a rival's.
Using the Meta Ad Library, compare the ad strategy of a competitor's brand against a key competitor in United States during the last 30 days. For each brand, contrast: active ad volume, media type mix (image, video, carousel), dominant messaging angles and offers, and which Meta platforms they prioritize. Summarize where a competitor's brand is stronger, where the competitor is stronger, and the biggest strategic difference between them.
Audit
Cross-Platform Presence Audit
Audit which Meta platforms a brand's ads actually appear on.
Audit the Meta Ad Library presence of a competitor's brand in United States during the last 30 days. For each Meta platform (Facebook, Instagram, Messenger, Audience Network), report how many ads run there and the dominant media types. Flag any platform where a competitor's brand has little or no presence and assess whether that is a gap or a deliberate choice.
Audit
Creative Freshness Audit
Check whether a brand refreshes creatives or lets stale ads run.
Using the Meta Ad Library, audit the creative freshness of a competitor's brand's ads in United States during the last 30 days. Using ad start dates, identify how long ads have been running, which creatives are long-running (potential fatigue) versus recently launched, and how frequently new ads are introduced. Rate a competitor's brand's creative refresh discipline and note ads that appear stale.
Audit
Messaging Consistency Audit
Assess whether a brand's ad messaging is consistent across its ads.
Audit the messaging consistency of a competitor's brand using the Meta Ad Library for ads in United States during the last 30 days. Review whether value propositions, tone, offers, and branding are consistent across ads and platforms, or fragmented and contradictory. List any off-brand or conflicting messages and rate overall consistency as strong, mixed, or weak with specific examples.
Audit
Regional Coverage Audit
Audit where a brand runs ads and identify uncovered markets.
Using the Meta Ad Library, audit the regional coverage of a competitor's brand's ads during the last 30 days across United States and other target markets (e.g., the United Kingdom, Canada, Australia). For each region, report active ad volume and media type mix, then flag markets where a competitor's brand runs few or no ads. Assess whether the regional footprint matches the brand's apparent market ambitions and note the biggest coverage gaps.
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