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Google Ads Transparency Center Prompt Library
Ready-to-use AI prompts for competitive ad research using the Google Ads Transparency Center. Customize with an advertiser or keyword and region, then paste into ChatGPT, Claude, or Gemini.
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Showing 16 prompts
See available Google Ads Transparency Center metrics & breakdowns →Reporting
Competitor Active Ads Summary
Get a concise overview of a competitor's active ads, formats, and regions.
Search the Google Ads Transparency Center for all ads run by a competitor's brand in United States during the last 30 days. Summarize: the total number of ads found, a breakdown of ad formats (text, image, video), the surfaces they appear on (Search, Display, YouTube, Shopping), and when the ads first appeared. Present the results in a table grouped by format.
Reporting
Ad Volume by Region Report
Report how a competitor's ad activity is distributed across countries.
Using the Google Ads Transparency Center, report on how a competitor's brand's advertising is distributed across United States and other major markets during the last 30 days. For each country or region (e.g., United States, the United Kingdom, Canada, Germany), show the number of ads running and the dominant ad formats. Which regions is a competitor's brand most active in, and which appear to be minor or test markets?
Reporting
Ad Format Mix Breakdown
Break down a competitor's creatives by text, image, and video format.
Pull all ads for a competitor's brand from the Google Ads Transparency Center in United States for the last 30 days. Break down the creative mix by format: how many text ads, image ads, and video ads are running, and what percentage each represents. For each format, note a few representative examples of the headlines or creative concepts. Summarize which format a competitor's brand appears to prioritize.
Reporting
New vs. Longstanding Ads Report
Report which competitor ads are newly launched versus long-running.
From the Google Ads Transparency Center, list the ads a competitor's brand is running in United States and report on their timing during the last 30 days. Separate the ads into newly launched (first appeared within the period) and longstanding (running before and throughout the period). Show a table with the creative concept, format, first-seen date, and last-seen date. Which ads have been running the longest, and what does that suggest about their top performers?
Optimization
Messaging Angles to Borrow
Extract competitor messaging patterns to sharpen your own ad copy.
Search the Google Ads Transparency Center for a competitor's brand's ads in United States during the last 30 days. Extract the recurring messaging angles, headlines, and value propositions they use. Based on these patterns, suggest 5 improved ad copy variations I could test for my own brand that address the same customer needs but with stronger differentiation. Note any angles a competitor's brand is missing that I could own.
Optimization
Winning Creative Patterns
Identify creative patterns worth adapting for your own campaigns.
Using the Google Ads Transparency Center, review the image and video ads a competitor's brand is running in United States for the last 30 days. Identify recurring creative patterns: visual styles, hooks, on-screen text, and calls to action. Which of these patterns should I consider adapting for my own creatives, and which look overused? Provide a short list of creative test ideas inspired by the strongest examples.
Optimization
Offer & CTA Benchmarking
Benchmark competitor offers and CTAs to strengthen your own.
From the Google Ads Transparency Center, catalog the offers and calls to action a competitor's brand promotes in their ads in United States during the last 30 days (discounts, free trials, bundles, guarantees, urgency phrases). Compare these against my current offers and recommend how I could make my own promotions and CTAs more compelling without simply copying theirs.
Optimization
Keyword Ad Landscape for Copy Ideas
Study who advertises on a keyword to refine your own messaging.
Search the Google Ads Transparency Center for the keyword or topic a competitor's brand in United States during the last 30 days and review the ads different advertisers are running against it. Summarize the common headlines, hooks, and value propositions in this space. Based on the gaps and overlaps, recommend 5 distinctive ad copy angles I could use to stand out for this keyword.
Analysis
Creative Theme Deep Dive
Analyze the recurring creative themes and messaging in a competitor's ads.
Using the Google Ads Transparency Center, analyze the creative themes in a competitor's brand's active ads in United States for the last 30 days: recurring headlines, offers, CTAs, and value propositions. What messaging angles do they rely on most, and how do these vary by ad format? Identify the core brand positioning that comes through their advertising.
Analysis
Ad Strategy Change Over Time
Track how a competitor's ad messaging and formats shifted over time.
Analyze how a competitor's brand's advertising evolved using the Google Ads Transparency Center for the last 30 days in United States. Compare ads from the start of the period to the most recent ones and identify shifts in messaging, offers, creative format mix, and campaign focus. What do these changes suggest about their strategy, seasonality, or new product pushes?
Analysis
Landing & Funnel Strategy Read
Infer a competitor's funnel strategy from their ad destinations and formats.
From the Google Ads Transparency Center, examine a competitor's brand's ads in United States during the last 30 days and analyze their apparent funnel strategy. Group ads by likely intent (awareness video ads, consideration display ads, conversion-focused search ads) and note the destinations or offers they point to. What does the mix reveal about how a competitor's brand moves prospects from awareness to purchase?
Analysis
Competitive Share of Voice
Compare ad presence across several competitors in a category.
Use the Google Ads Transparency Center to compare a competitor's brand against 2-3 of its main competitors in United States during the last 30 days. For each advertiser, note the number of active ads, the format mix, and the dominant messaging themes. Who has the largest and most varied ad presence, and where are there gaps in the category that an advertiser could exploit?
Audit
Competitor Ad Presence Audit
Audit the full scope of a competitor's verified ad activity.
Perform an audit of a competitor's brand's ad presence using the Google Ads Transparency Center for United States during the last 30 days. Verify: the advertiser's confirmed identity and verification status, the total number of ads running, the format breakdown, the surfaces used, and the regions covered. Flag anything unusual, such as a sudden spike in ad volume or ads running in unexpected markets.
Audit
Own Brand Ad Verification
Verify what ads are publicly running under your own brand.
Using the Google Ads Transparency Center, audit the ads publicly showing for a competitor's brand in United States during the last 30 days. Confirm that every ad is one your team recognizes and approved, check that the advertiser identity and verification details are correct, and flag any ads, formats, or regions that look unauthorized or off-brand. Summarize any discrepancies that need investigation.
Audit
Brand Impersonation Check
Check whether other advertisers are running ads on your brand name.
Search the Google Ads Transparency Center for the brand or keyword a competitor's brand in United States during the last 30 days and identify every advertiser running ads against it. Flag any advertisers that appear to impersonate the brand, misuse its name, or bid on it as a competitor. For each, note the advertiser identity, ad format, and messaging so I can assess whether action is needed.
Audit
Compliance & Consistency Audit
Audit a competitor's ad claims and consistency across regions.
Audit a competitor's brand's ads in the Google Ads Transparency Center across United States and one or more other regions during the last 30 days. Review the claims, offers, and disclaimers in their creatives and check for consistency and any potentially misleading messaging. Note where offers or claims differ by region, and highlight any ads that could raise compliance or truth-in-advertising concerns.
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