Reporting coverage
Vibe.co metrics & breakdowns
Vibe reports amounts in USD and uses UTC by default. Household reach and frequency need daily, weekly or monthly reports; they cannot be added into a unique total across several months.
Explore the metrics and breakdowns available through Adzviser's Vibe.co connector. Start with these examples or search the complete catalog.
Metrics
Browse all 28 metrics
- Spend
- Impressions
- Households
- Frequency
- CPM
- Completed views
- Cost per view
- View-through rate
- Web page views
- Web cost per page view
- Web sessions
- Web cost per session
- Web leads
- Web cost per lead
- App installs
- App cost per install
- Purchases
- Cost per purchase
- Revenue
- App signups
- App cost per signup
- ROAS
- Custom 1 events
- Cost per custom 1 event
- Custom 2 events
- Cost per custom 2 event
- Custom 3 events
- Cost per custom 3 event
Breakdowns
Browse all 27 breakdowns
- Advertiser ID
- Advertiser name
- Campaign ID
- Campaign name
- Strategy ID
- Strategy name
- Creative ID
- Creative name
- Event source ID
- OS
- Channel name
- Region
- DMA
- City
- Zip code
- Age
- Career
- Education
- Estimated income
- Estimated net worth
- Ethnicity
- Family composition
- Gender
- Interest
- Language
- Political status
- Retargeting
Setup
Connect Vibe.co MCP in three steps
Connect Vibe.co to Adzviser
Create a workspace. Sign in to Vibe.co, select your advertisers and approve reporting access in Vibe, then return to your Adzviser workspace.
Connect Adzviser to your AI assistant
For Claude, choose Adzviser in the connector directory. For ChatGPT, add the Adzviser plugin. For another supported AI tool, use https://mcp.adzviser.com/http.
Ask your first question
Open Adzviser in your AI assistant and ask what you want to know about Vibe.co.
This connection is read-only. Your AI assistant can retrieve reports, but cannot make changes to the connected source account.
Quick connection check
List my connected Vibe.co advertisers and show the Adzviser workspace for each. After I choose one, return "Spend" for the last 7 complete days.
Try a deeper analysis
Compare Vibe.co creatives in the workspace I choose for the last 30 complete days. Show spend, impressions, completed views, view-through rate and cost per view by creative within each campaign. Include delivery volume when comparing results, and identify which creatives deserve a closer review.
Prompt ideas
Vibe.co prompts to try
CTV Campaign Performance Report
Compare campaign delivery, completed views, and costs.
Prepare a CTV Budget Review
Turn campaign results into a focused investment discussion.
Compare Video Creatives
Find differences in engagement and cost among creatives.
