取得できるレポートデータ
Google Ads メトリクスと内訳
キャンペーン費用とコンバージョンを見直し、アドグループを比較し、AdzviserのGoogle Adsコネクタによって露出されたフィールドを使って検索用語を調査します。
指標
CostImpressionsClicksConversionsConversion ValueCtr %
すべての指標を表示（119件）
- Roas (Conversions Value Per Cost)
- Cost
- Impressions
- Clicks
- Ctr %
- Conversion Rate %
- Interaction Rate %
- Search Impression Share %
- Number of Changes
- Conversion Value
- Average Cpa (Cost Per Conversion)
- Average Cpc
- Average Cpm
- Average Cpv
- Conversions
- Bounce Rate %
- Interactions
- Value Per Conversion
- Active View Cpm
- Active View Impressions
- Active View Measurable Impressions
- All Conversions
- All Conversions By Conversion Date
- All Conversions From Click To Call
- All Conversions From Directions
- All Conversions From Interactions Value Per Interaction
- All Conversions From Location Asset Click To Call
- All Conversions From Location Asset Directions
- All Conversions From Location Asset Order
- All Conversions From Location Asset Other Engagement
- All Conversions From Location Asset Store Visits
- All Conversions From Location Asset Website
- All Conversions From Menu
- All Conversions From Order
- All Conversions From Other Engagement
- All Conversions From Store Visit
- All Conversions From Store Website
- All Conversions Value
- All Conversions Value By Conversion Date
- Average Cost
- Average Cpe
- Average Page Views
- Average Time On Site
- Benchmark Average Max Cpc
- Conversions By Conversion Date
- Conversions From Interactions Value Per Interaction
- Conversions Value By Conversion Date
- Cost Per All Conversions
- Cost Per Current Model Attributed Conversion
- Cross Device Conversions
- Current Model Attributed Conversions
- Current Model Attributed Conversions From Interactions Value Per Interaction
- Current Model Attributed Conversions Value
- Current Model Attributed Conversions Value Per Cost
- Eligible Impressions From Location Asset Store Reach
- Engagements
- Gmail Forwards
- Gmail Saves
- Gmail Secondary Clicks
- Historical Creative Quality Score
- Historical Landing Page Quality Score
- Historical Quality Score
- Interaction Event Types
- Invalid Clicks
- Message Chats
- Message Impressions
- Percent New Visitors
- Phone Calls
- Phone Impressions
- Publisher Organic Clicks
- Publisher Purchased Clicks
- Publisher Unknown Clicks
- Mobile Speed Score
- Value Per All Conversions
- Value Per All Conversions By Conversion Date
- Value Per Conversions By Conversion Date
- Value Per Current Model Attributed Conversion
- Video Views
- View Through Conversions
- View Through Conversions From Location Asset Click To Call
- View Through Conversions From Location Asset Directions
- View Through Conversions From Location Asset Menu
- View Through Conversions From Location Asset Order
- View Through Conversions From Location Asset Other Engagement
- View Through Conversions From Location Asset Store Visits
- View Through Conversions From Location Asset Website
- Absolute Top Impression Percentage %
- Active View Ctr %
- Active View Measurability %
- Active View Measurable Cost
- Active View Viewability %
- All Conversions Rate %
- Content Budget Lost Impression Share %
- Content Impression Share %
- Content Rank Lost Impression Share %
- Current Model Attributed Conversions From Interactions Rate %
- Engagement Rate %
- Historical Search Predicted Ctr %
- Invalid Click Rate %
- Message Chat Rate %
- Phone Through Rate %
- Relative Ctr %
- Search Absolute Top Impression Share %
- Search Budget Lost Absolute Top Impression Share %
- Search Budget Lost Impression Share %
- Search Budget Lost Top Impression Share %
- Search Click Share %
- Search Exact Match Impression Share %
- Search Rank Lost Absolute Top Impression Share %
- Search Rank Lost Impression Share %
- Search Rank Lost Top Impression Share %
- Search Top Impression Share %
- Top Impression Percentage %
- Valid Accelerated Mobile Pages Clicks Percentage %
- Video Quartile P100 Rate %
- Video Quartile P25 Rate %
- Video Quartile P50 Rate %
- Video Quartile P75 Rate %
- Video View Rate %
内訳
Campaign NameAd Group NameSearch TermDeviceGenderCampaign Advertising Channel Type
すべての内訳を表示（433件）
- Account Name
- Account ID
- Account Currency Code
- Account Time Zone
- Ad Network Type
- Campaign Name
- Campaign ID
- Campaign Status
- Campaign Primary Status
- Campaign Primary Status Reasons
- Campaign Excluded Parent Asset Set Types
- Campaign Serving Status
- Campaign Bid Strategy Status
- Campaign Advertising Channel Type
- Campaign Advertising Channel Sub Type
- Campaign Start Date
- Campaign End Date
- Campaign Bidding Strategy
- Campaign Bidding Strategy Type
- Campaign-level Target CPA (Maximize Conversions)
- Campaign Enhanced CPC Enabled
- Campaign Final URL Suffix
- Campaign Optimization Score
- Campaign Labels
- App Campaign App ID
- App Campaign App Store
- App Campaign Bidding Strategy Goal Type
- Campaign Location Source Type
- Campaign Budget Name
- Campaign Budget ID
- Campaign Budget
- Campaign Budget Status
- Campaign Budget Period
- Campaign Budget Delivery Method
- Is Campaign Budget Shared
- Ad Group Name
- Ad Group ID
- Ad Group Type
- Ad Group Status
- Ad Group Excluded Parent Asset Set Types
- Ad Group Max CPC
- Ad Group Max CPM
- Ad Group Labels
- Audience
- Age Range
- Gender
- Device
- Hour of Day
- Ad ID
- Ad Type
- Ad Status
- Ad Strength
- Ad Approval Status
- Slot
- Ad Effective Final URL
- Ad Effective Tracking URL Template
- Ad Display URL
- Ad Final Mobile URL
- Ad Tracking URL Template
- Ad Custom URL Parameters
- Ad Device Preference
- Ad Added Automatically
- Responsive Search Ad Headlines
- Responsive Search Ad Descriptions
- Responsive Search Ad Path 1
- Responsive Search Ad Path 2
- Discovery Multi Asset Ad Headlines
- Discovery Multi Asset Ad Descriptions
- Discovery Multi Asset Ad Call To Action Text
- Discovery Multi Asset Ad Logo Images
- Discovery Multi Asset Ad Marketing Images
- Discovery Multi Asset Ad Portrait_Marketing_Images
- Discovery Multi Asset Ad Square Marketing Images
- Image Ad Name
- Image Ad URL
- Image Ad Height
- Image Ad Width
- Responsive Display Ad Headlines
- Responsive Display Ad Long Headline
- Responsive Display Ad Descriptions
- Responsive Display Ad Business Name
- Responsive Display Ad Call to Action Text
- Responsive Display Ad Promotion Text
- Responsive Display Ad Ad Format Preference
- Responsive Display Ad Main Color
- Responsive Display Ad Accent Color
- Responsive Display Ad Allow Flexible Color
- Responsive Display Ad Logos
- Responsive Display Ad Images
- Responsive Display Ad Square Images
- Responsive Display Ad YouTube Videos
- App Ad Descriptions
- App Ad Headlines
- App Ad Images
- App Ad Mandatory Ad Text
- App Ad YouTube Videos
- App Engagement Ad Descriptions
- App Engagement Ad Headlines
- App Engagement Ad Images
- App Engagement Ad Videos
- App Pre-Registration Ad Descriptions
- App Pre-Registration Ad Headlines
- App Pre-Registration Ad Images
- App Pre-Registration Ad YouTube Videos
- Video Ad Bumper Action Button Label
- Video Ad Bumper Action Headline
- Video Ad Bumper Companion Banner Asset
- Video Ad In-Feed Description 1
- Video Ad In-Feed Description 2
- Video Ad In-Feed Headline
- Video Ad In-Feed Thumbnail
- Video Ad In-Stream Action Button Label
- Video Ad In-Stream Action Headline
- Video Ad In-Stream Companion Banner Asset
- Video Ad Non-Skippable Action Button Label
- Video Ad Non-Skippable Action Headline
- Video Ad Non-Skippable Companion Banner Asset
- Video Ad Out-Stream Description
- Video Ad Out-Stream Headline
- Video Ad Video Asset
- Video Responsive Ad Breadcrumb 1
- Video Responsive Ad Breadcrumb 2
- Video Responsive Ad Call To Actions
- Video Responsive Ad Companion Banners
- Video Responsive Ad Descriptions
- Video Responsive Ad Headlines
- Video Responsive Ad Long Headlines
- Video Responsive Ad Videos
- Keyword Text
- Keyword Approval Status
- Keyword Match Type
- Keyword ID
- Keyword Status
- Keyword Quality Score
- Keyword Creative Quality Score
- Keyword Post-Click Quality Score
- Keyword Search Predicted CTR
- Keyword First Page CPC
- Keyword Top of Page CPC
- Keyword First Position CPC
- Keyword Estimated Added Clicks per Week at First Position CPC
- Keyword Estimated Added Cost per Week at First Position CPC
- Keyword Is Negative
- Placement Name
- Placement Target URL
- Placement Group Target URL
- Placement Type
- Bidding Strategy Type
- Bidding Strategy Status
- Bidding Strategy Target CPA
- Bidding Strategy Target CPA Max CPC Bid Ceiling
- Bidding Strategy Target CPA Max CPC Bid Floor
- Bidding Strategy Target ROAS
- Bidding Strategy Target ROAS (Maximize Conversion Value)
- Bidding Strategy Target ROAS Bid Ceiling
- Bidding Strategy Target ROAS Bid Floor
- Bidding Strategy Target Spend Bid Ceiling
- Bidding Strategy Target Impression Share % (Location)
- Bidding Strategy Campaign Count
- Bidding Strategy Non-removed Campaign Count
- Geo Location Type
- Geo Target Airport
- Geo Target Canton
- Geo Target City
- Geo Target Country
- Geo Target County
- Geo Target District
- Geo Target Metro
- Geo Target Most Specific Location
- Geo Target Postal Code
- Geo Target Province
- Geo Target Region
- Geo Target State
- Change Event User Email
- Change Event Date Time
- Change Event Resource Type
- Change Event Client Type
- Change Event Operation
- Change Event Changed Fields
- Change Event Old Resource
- Change Event New Resource
- Click Type
- External Conversion Source
- Product Aggregator Id
- Product Bidding Category Level 1
- Product Bidding Category Level 2
- Product Bidding Category Level 3
- Product Bidding Category Level 4
- Product Bidding Category Level 5
- Product Brand
- Product Channel
- Product Channel Exclusivity
- Product Condition
- Product Country
- Product Custom Attribute0
- Product Custom Attribute1
- Product Custom Attribute2
- Product Custom Attribute3
- Product Custom Attribute4
- Product Feed Label
- Product Item Id
- Product Language
- Product Merchant Id
- Product Store Id
- Product Title
- Product Type Level 1
- Product Type Level 2
- Product Type Level 3
- Product Type Level 4
- Product Type Level 5
- Asset Book on Google
- Asset ID
- Asset Policy Topic Entries
- Asset Review Status
- Asset Type
- Asset Final Mobile URL
- Asset Final URL Suffix
- Asset Final URL
- Asset Name
- Asset Source
- Asset Tracking URL Template
- Asset URL Custom Parameters
- Call Asset Ad Schedule Targets (Call Assets)
- Call Asset Call Conversion Action
- Call Asset Call Conversion Reporting State
- Call Asset Phone Number's Country Code
- Call Asset Phone Number
- Callout Asset Ad Schedule Targets
- Callout Asset Callout Text
- Callout Asset End Date
- Callout Asset Start Date
- Discovery Carousel Cart Asset Call to Action Text
- Discovery Carousel Cart Asset Headline
- Discovery Carousel Cart Asset Marketing Image Asset
- Discovery Carousel Cart Asset Portrait Marketing Image Asset
- Discovery Carousel Cart Asset Square Marketing Image Asset
- Dynamic Custom Asset Android Deep Link
- Dynamic Custom Asset Contextual Keywords
- Dynamic Custom Asset Formatted Price
- Dynamic Custom Asset Formatted Sale Price
- Dynamic Custom Asset ID
- Dynamic Custom Asset ID2
- Dynamic Custom Asset Image URL
- Dynamic Custom Asset iOS Deep Link
- Dynamic Custom Asset iOS App Store ID
- Dynamic Custom Asset Item Address
- Dynamic Custom Asset Item Category
- Dynamic Custom Asset Item Description
- Dynamic Custom Asset Item Subtitle
- Dynamic Custom Asset Item Title
- Dynamic Custom Asset Price
- Dynamic Custom Asset Sale Price
- Dynamic Custom Asset Similar IDs
- Dynamic Education Asset School Address
- Dynamic Education Asset Android Deep Link
- Dynamic Education Asset Contextual Keywords
- Dynamic Education Asset Image URL
- Dynamic Education Asset iOS Deep Link
- Dynamic Education Asset iOS App Store ID
- Dynamic Education Asset Location ID
- Dynamic Education Asset Program Description
- Dynamic Education Asset Program ID
- Dynamic Education Asset Program Name
- Dynamic Education Asset School Name
- Dynamic Education Asset Similar Program IDs
- Dynamic Education Asset Subject
- Dynamic Education Asset Thumbnail Image URL
- Dynamic Flights Asset Android Deep Link
- Dynamic Flights Asset Custom Mapping
- Dynamic Flights Asset Destination ID
- Dynamic Flights Asset Destination Name
- Dynamic Flights Asset Flight Description
- Dynamic Flights Asset Flight Price
- Dynamic Flights Asset Flight Sale Price
- Dynamic Flights Asset Formatted Price
- Dynamic Flights Asset Formatted Sale Price
- Dynamic Flights Asset Image URL
- Dynamic Flights Asset iOS Deep Link
- Dynamic Flights Asset iOS App Store ID
- Dynamic Flights Asset Origin ID
- Dynamic Flights Asset Origin Name
- Dynamic Flights Asset Similar Destination IDs
- Dynamic Hotels and Rentals Asset Address
- Dynamic Hotels and Rentals Asset Android Deep Link
- Dynamic Hotels and Rentals Asset Category
- Dynamic Hotels and Rentals Asset Contextual Keywords
- Dynamic Hotels and Rentals Asset Description
- Dynamic Hotels and Rentals Asset Destination Name
- Dynamic Hotels and Rentals Asset Formatted Price
- Dynamic Hotels and Rentals Asset Formatted Sale Price
- Dynamic Hotels and Rentals Asset Image URL
- Dynamic Hotels and Rentals Asset iOS Deep Link
- Dynamic Hotels and Rentals Asset iOS App Store ID
- Dynamic Hotels and Rentals Asset Price
- Dynamic Hotels and Rentals Asset Property ID
- Dynamic Hotels and Rentals Asset Property Name
- Dynamic Hotels and Rentals Asset Sale Price
- Dynamic Hotels and Rentals Asset Similar Property IDs
- Dynamic Hotels and Rentals Asset Star Rating
- Dynamic Jobs Asset Address
- Dynamic Jobs Asset Android Deep Link
- Dynamic Jobs Asset Contextual Keywords
- Dynamic Jobs Asset Description
- Dynamic Jobs Asset Image URL
- Dynamic Jobs Asset iOS Deep Link
- Dynamic Jobs Asset iOS App Store ID
- Dynamic Jobs Asset Job Category
- Dynamic Jobs Asset Job ID
- Dynamic Jobs Asset Job Subtitle
- Dynamic Jobs Asset Job Title
- Dynamic Jobs Asset Location ID
- Dynamic Jobs Asset Salary
- Dynamic Jobs Asset Similar Job IDs
- Dynamic Local Asset Address
- Dynamic Local Asset Android Deep Link
- Dynamic Local Asset Category
- Dynamic Local Asset Contextual Keywords
- Dynamic Local Asset Deal ID
- Dynamic Local Asset Deal Name
- Dynamic Local Asset Description
- Dynamic Local Asset Formatted Price
- Dynamic Local Asset Formatted Sale Price
- Dynamic Local Asset Image URL
- Dynamic Local Asset iOS Deep Link
- Dynamic Local Asset iOS App Store ID
- Dynamic Local Asset Price
- Dynamic Local Asset Sale Price
- Dynamic Local Asset Similar Deal IDs
- Dynamic Local Asset Subtitle
- Dynamic Real Estate Asset Address
- Dynamic Real Estate Asset Android Deep Link
- Dynamic Real Estate Asset City Name
- Dynamic Real Estate Asset Contextual Keywords
- Dynamic Real Estate Asset Description
- Dynamic Real Estate Asset Formatted Price
- Dynamic Real Estate Asset Image URL
- Dynamic Real Estate Asset iOS Deep Link
- Dynamic Real Estate Asset iOS App Store ID
- Dynamic Real Estate Asset Listing ID
- Dynamic Real Estate Asset Listing Name
- Dynamic Real Estate Asset Listing Type
- Dynamic Real Estate Asset Price
- Dynamic Real Estate Asset Property Type
- Dynamic Real Estate Asset Similar Listing IDs
- Dynamic Travel Asset Android Deep Link
- Dynamic Travel Asset Category
- Dynamic Travel Asset Contextual Keywords
- Dynamic Travel Asset Destination Address
- Dynamic Travel Asset Destination ID
- Dynamic Travel Asset Destination Name
- Dynamic Travel Asset Formatted Price
- Dynamic Travel Asset Formatted Sale Price
- Dynamic Travel Asset Image URL
- Dynamic Travel Asset iOS Deep Link
- Dynamic Travel Asset iOS App Store ID
- Dynamic Travel Asset Origin ID
- Dynamic Travel Asset Origin Name
- Dynamic Travel Asset Price
- Dynamic Travel Asset Sale Price
- Dynamic Travel Asset Similar Destination IDs
- Dynamic Travel Asset Title
- Hotel Callout Asset Language Code
- Hotel Callout Asset Text
- Image Asset File Size
- Image Asset Image Height
- Image Asset Full Size Image URL
- Image Asset Image Width
- Image Asset MIME Type
- Lead Form Asset Background Image Asset
- Lead Form Asset Business Name
- Lead Form Asset Call to Action Description
- Lead Form Asset Call to Action Type
- Lead Form Asset Custom Disclosure
- Lead Form Asset Custom Question Fields
- Lead Form Asset Delivery Methods
- Lead Form Asset Description
- Lead Form Asset Desired Intent
- Lead Form Asset Fields
- Lead Form Asset Headline
- Lead Form Asset Post Submit Call to Action Type
- Lead Form Asset Post Submit Description
- Lead Form Asset Post Submit Headline
- Lead Form Asset Privacy Policy URL
- Location Asset Ownership Type
- Location Asset Place ID
- Mobile App Asset App ID
- Mobile App Asset App Store
- Mobile App Asset End Date
- Mobile App Asset Link Text
- Mobile App Asset Start Date
- Page Feed Asset Labels
- Page Feed Asset Page URL
- Price Asset Language Code
- Price Asset Price Offerings
- Price Asset Price Qualifier
- Price Asset Type
- Promotion Asset Ad Schedule Targets
- Promotion Asset Discount Modifier
- Promotion Asset End Date
- Promotion Asset Language Code
- Promotion Asset Money Amount Off Amount Micros
- Promotion Asset Money Amount Off Currency Code
- Promotion Asset Occasion
- Promotion Asset Orders Over Amount Amount Micros
- Promotion Asset Orders Over Amount Currency Code
- Promotion Asset Percent Off
- Promotion Asset Promotion Code
- Promotion Asset Promotion Target
- Promotion Asset Redemption End Date
- Promotion Asset Redemption Start Date
- Promotion Asset Start Date
- Sitelink Asset Ad Schedule Targets
- Sitelink Asset Description 1
- Sitelink Asset Description 2
- Sitelink Asset End Date
- Sitelink Asset Link Text
- Sitelink Asset Start Date
- Structured Snippet Asset Header
- Structured Snippet Asset Values
- Text Asset Text
- YouTube Video Asset YouTube Video ID
- YouTube Video Asset YouTube Video Title
- Conversion Action Name
- Conversion Action Category
- Search Term
- Search Term Excluded Status
- Search Term Matching Keyword
- Search Term Match Type
- Asset Group Name
- Asset Group Final URL
- Asset Group ID
- Asset Group Status
- Asset Group Primary Status
Adzviser は、要求を互換性のあるレポートに分割し、要求されたフィールドが単一の Google Ads API レポートに組み合わせられない場合でも、一つの応答で別々のラベル付けされたデータセットを返します。 Google Ads と合計を比較するとき、アカウント、日付範囲、通貨およびコンバージョン設定を一致させます。
Google Ads フィールド参照設定
Google Ads MCP を 3 段階で接続
1
Google AdsをAdzviserに接続
ワークスペースを作成し、 Google Ads を認証し、そのワークスペースのアカウントを選択します。
2
Adzviser を AI アシスタントに接続
Claudeでは、コネクタディレクトリからAdzviserを選択してください。ChatGPTでは、Adzviserプラグインを追加してください。その他の対応AIツールでは、https://mcp.adzviser.com/httpを使用してください。
3
最初の質問をする
AIアシスタントで Adzviser を開き Google Ads のキャンペーンについて 知りたいことを尋ねる
クイック接続チェック
接続済みのGoogle Adsのアカウントを一覧にし、それぞれが属するAdzviserのワークスペースを表示してください。 私が選択したら、直近7日間（本日を除く）の指標 Cost, Clicks and Conversions を表示してください。 キャンペーン別に結果を表示してください。
さらに詳しく分析する
予算配分の最適化
選択したワークスペースについて、今日を除く直近30日間の Google Ads 予算割り当てを分析します。各キャンペーンについて、1 日の予算、実際の支出、コンバージョン、ROAS、予算使用率を表示します。 ROAS が高い場合は支出不足 (使用率 80% 未満) のキャンペーン、ROAS が低い場合は支出過剰なキャンペーンを特定します。合計予算を同じに保ちながら、全体の ROAS を最大化する新しい予算配分を推奨します。
プロンプトの例
Google Adsで試せるプロンプト
用途に合った接続方法を選ぶ
Google Ads MCP: 公式サーバかAdzviserですか？
Googleは、技術チームが自ら運用するためのツールを提供しています。Adzviserは、データから答えを得たいマーケティング担当者がすぐに利用できる接続です。
公式 Google Ads MCP
独自のサーバーで Google Ads レポートを実行する
- 設定クラウドプロジェクト Google、開発者トークン、OAuthを使ってサーバを実行し、維持します
- 権限読み取り専用: キャンペーンを変更せずにレポートをクエリーし Google Adsリソースを検証
- レポートの対象範囲Google Adsのみ: キャンペーンと報告データを分析
おすすめの用途：技術面を全面的に管理したい開発者。
Google のドキュメントを読む →Adzviser Google Ads MCP
開発者設定なしで Google Ads を報告
- 設定Cloudプロジェクトや開発者用の認証情報を使わずに、AdzviserでGoogle Adsを接続
- 権限読み取り専用: Google Adsを変更せずにキャンペーン、支出、コンバージョン、検索条件を分析
- レポートの対象範囲 クロスチャネル: Google Ads を他の連携したマーケティングと収益源と比較
おすすめの用途：マーケティングおよび代理店が開発者の設定なしにクロスチャネルレポートを望んでいる。
Adzviser で始める
