Jelentési lefedettség
Google Ads mutatók és bontások
Tekintse át a kampányköltéseket és a konverziókat, hasonlítsa össze a hirdetéscsoportokat, és vizsgálja meg a keresési kifejezéseket az Adzviser Google Ads csatlakozási szoftvere által megjelenített mezők segítségével.
Mutatók
CostImpressionsClicksConversionsConversion ValueCtr %
Összes mutató megtekintése (119)
- Roas (Conversions Value Per Cost)
- Cost
- Impressions
- Clicks
- Ctr %
- Conversion Rate %
- Interaction Rate %
- Search Impression Share %
- Number of Changes
- Conversion Value
- Average Cpa (Cost Per Conversion)
- Average Cpc
- Average Cpm
- Average Cpv
- Conversions
- Bounce Rate %
- Interactions
- Value Per Conversion
- Active View Cpm
- Active View Impressions
- Active View Measurable Impressions
- All Conversions
- All Conversions By Conversion Date
- All Conversions From Click To Call
- All Conversions From Directions
- All Conversions From Interactions Value Per Interaction
- All Conversions From Location Asset Click To Call
- All Conversions From Location Asset Directions
- All Conversions From Location Asset Order
- All Conversions From Location Asset Other Engagement
- All Conversions From Location Asset Store Visits
- All Conversions From Location Asset Website
- All Conversions From Menu
- All Conversions From Order
- All Conversions From Other Engagement
- All Conversions From Store Visit
- All Conversions From Store Website
- All Conversions Value
- All Conversions Value By Conversion Date
- Average Cost
- Average Cpe
- Average Page Views
- Average Time On Site
- Benchmark Average Max Cpc
- Conversions By Conversion Date
- Conversions From Interactions Value Per Interaction
- Conversions Value By Conversion Date
- Cost Per All Conversions
- Cost Per Current Model Attributed Conversion
- Cross Device Conversions
- Current Model Attributed Conversions
- Current Model Attributed Conversions From Interactions Value Per Interaction
- Current Model Attributed Conversions Value
- Current Model Attributed Conversions Value Per Cost
- Eligible Impressions From Location Asset Store Reach
- Engagements
- Gmail Forwards
- Gmail Saves
- Gmail Secondary Clicks
- Historical Creative Quality Score
- Historical Landing Page Quality Score
- Historical Quality Score
- Interaction Event Types
- Invalid Clicks
- Message Chats
- Message Impressions
- Percent New Visitors
- Phone Calls
- Phone Impressions
- Publisher Organic Clicks
- Publisher Purchased Clicks
- Publisher Unknown Clicks
- Mobile Speed Score
- Value Per All Conversions
- Value Per All Conversions By Conversion Date
- Value Per Conversions By Conversion Date
- Value Per Current Model Attributed Conversion
- Video Views
- View Through Conversions
- View Through Conversions From Location Asset Click To Call
- View Through Conversions From Location Asset Directions
- View Through Conversions From Location Asset Menu
- View Through Conversions From Location Asset Order
- View Through Conversions From Location Asset Other Engagement
- View Through Conversions From Location Asset Store Visits
- View Through Conversions From Location Asset Website
- Absolute Top Impression Percentage %
- Active View Ctr %
- Active View Measurability %
- Active View Measurable Cost
- Active View Viewability %
- All Conversions Rate %
- Content Budget Lost Impression Share %
- Content Impression Share %
- Content Rank Lost Impression Share %
- Current Model Attributed Conversions From Interactions Rate %
- Engagement Rate %
- Historical Search Predicted Ctr %
- Invalid Click Rate %
- Message Chat Rate %
- Phone Through Rate %
- Relative Ctr %
- Search Absolute Top Impression Share %
- Search Budget Lost Absolute Top Impression Share %
- Search Budget Lost Impression Share %
- Search Budget Lost Top Impression Share %
- Search Click Share %
- Search Exact Match Impression Share %
- Search Rank Lost Absolute Top Impression Share %
- Search Rank Lost Impression Share %
- Search Rank Lost Top Impression Share %
- Search Top Impression Share %
- Top Impression Percentage %
- Valid Accelerated Mobile Pages Clicks Percentage %
- Video Quartile P100 Rate %
- Video Quartile P25 Rate %
- Video Quartile P50 Rate %
- Video Quartile P75 Rate %
- Video View Rate %
Bontások
Campaign NameAd Group NameSearch TermDeviceGenderCampaign Advertising Channel Type
Összes bontás megtekintése (433)
- Account Name
- Account ID
- Account Currency Code
- Account Time Zone
- Ad Network Type
- Campaign Name
- Campaign ID
- Campaign Status
- Campaign Primary Status
- Campaign Primary Status Reasons
- Campaign Excluded Parent Asset Set Types
- Campaign Serving Status
- Campaign Bid Strategy Status
- Campaign Advertising Channel Type
- Campaign Advertising Channel Sub Type
- Campaign Start Date
- Campaign End Date
- Campaign Bidding Strategy
- Campaign Bidding Strategy Type
- Campaign-level Target CPA (Maximize Conversions)
- Campaign Enhanced CPC Enabled
- Campaign Final URL Suffix
- Campaign Optimization Score
- Campaign Labels
- App Campaign App ID
- App Campaign App Store
- App Campaign Bidding Strategy Goal Type
- Campaign Location Source Type
- Campaign Budget Name
- Campaign Budget ID
- Campaign Budget
- Campaign Budget Status
- Campaign Budget Period
- Campaign Budget Delivery Method
- Is Campaign Budget Shared
- Ad Group Name
- Ad Group ID
- Ad Group Type
- Ad Group Status
- Ad Group Excluded Parent Asset Set Types
- Ad Group Max CPC
- Ad Group Max CPM
- Ad Group Labels
- Audience
- Age Range
- Gender
- Device
- Hour of Day
- Ad ID
- Ad Type
- Ad Status
- Ad Strength
- Ad Approval Status
- Slot
- Ad Effective Final URL
- Ad Effective Tracking URL Template
- Ad Display URL
- Ad Final Mobile URL
- Ad Tracking URL Template
- Ad Custom URL Parameters
- Ad Device Preference
- Ad Added Automatically
- Responsive Search Ad Headlines
- Responsive Search Ad Descriptions
- Responsive Search Ad Path 1
- Responsive Search Ad Path 2
- Discovery Multi Asset Ad Headlines
- Discovery Multi Asset Ad Descriptions
- Discovery Multi Asset Ad Call To Action Text
- Discovery Multi Asset Ad Logo Images
- Discovery Multi Asset Ad Marketing Images
- Discovery Multi Asset Ad Portrait_Marketing_Images
- Discovery Multi Asset Ad Square Marketing Images
- Image Ad Name
- Image Ad URL
- Image Ad Height
- Image Ad Width
- Responsive Display Ad Headlines
- Responsive Display Ad Long Headline
- Responsive Display Ad Descriptions
- Responsive Display Ad Business Name
- Responsive Display Ad Call to Action Text
- Responsive Display Ad Promotion Text
- Responsive Display Ad Ad Format Preference
- Responsive Display Ad Main Color
- Responsive Display Ad Accent Color
- Responsive Display Ad Allow Flexible Color
- Responsive Display Ad Logos
- Responsive Display Ad Images
- Responsive Display Ad Square Images
- Responsive Display Ad YouTube Videos
- App Ad Descriptions
- App Ad Headlines
- App Ad Images
- App Ad Mandatory Ad Text
- App Ad YouTube Videos
- App Engagement Ad Descriptions
- App Engagement Ad Headlines
- App Engagement Ad Images
- App Engagement Ad Videos
- App Pre-Registration Ad Descriptions
- App Pre-Registration Ad Headlines
- App Pre-Registration Ad Images
- App Pre-Registration Ad YouTube Videos
- Video Ad Bumper Action Button Label
- Video Ad Bumper Action Headline
- Video Ad Bumper Companion Banner Asset
- Video Ad In-Feed Description 1
- Video Ad In-Feed Description 2
- Video Ad In-Feed Headline
- Video Ad In-Feed Thumbnail
- Video Ad In-Stream Action Button Label
- Video Ad In-Stream Action Headline
- Video Ad In-Stream Companion Banner Asset
- Video Ad Non-Skippable Action Button Label
- Video Ad Non-Skippable Action Headline
- Video Ad Non-Skippable Companion Banner Asset
- Video Ad Out-Stream Description
- Video Ad Out-Stream Headline
- Video Ad Video Asset
- Video Responsive Ad Breadcrumb 1
- Video Responsive Ad Breadcrumb 2
- Video Responsive Ad Call To Actions
- Video Responsive Ad Companion Banners
- Video Responsive Ad Descriptions
- Video Responsive Ad Headlines
- Video Responsive Ad Long Headlines
- Video Responsive Ad Videos
- Keyword Text
- Keyword Approval Status
- Keyword Match Type
- Keyword ID
- Keyword Status
- Keyword Quality Score
- Keyword Creative Quality Score
- Keyword Post-Click Quality Score
- Keyword Search Predicted CTR
- Keyword First Page CPC
- Keyword Top of Page CPC
- Keyword First Position CPC
- Keyword Estimated Added Clicks per Week at First Position CPC
- Keyword Estimated Added Cost per Week at First Position CPC
- Keyword Is Negative
- Placement Name
- Placement Target URL
- Placement Group Target URL
- Placement Type
- Bidding Strategy Type
- Bidding Strategy Status
- Bidding Strategy Target CPA
- Bidding Strategy Target CPA Max CPC Bid Ceiling
- Bidding Strategy Target CPA Max CPC Bid Floor
- Bidding Strategy Target ROAS
- Bidding Strategy Target ROAS (Maximize Conversion Value)
- Bidding Strategy Target ROAS Bid Ceiling
- Bidding Strategy Target ROAS Bid Floor
- Bidding Strategy Target Spend Bid Ceiling
- Bidding Strategy Target Impression Share % (Location)
- Bidding Strategy Campaign Count
- Bidding Strategy Non-removed Campaign Count
- Geo Location Type
- Geo Target Airport
- Geo Target Canton
- Geo Target City
- Geo Target Country
- Geo Target County
- Geo Target District
- Geo Target Metro
- Geo Target Most Specific Location
- Geo Target Postal Code
- Geo Target Province
- Geo Target Region
- Geo Target State
- Change Event User Email
- Change Event Date Time
- Change Event Resource Type
- Change Event Client Type
- Change Event Operation
- Change Event Changed Fields
- Change Event Old Resource
- Change Event New Resource
- Click Type
- External Conversion Source
- Product Aggregator Id
- Product Bidding Category Level 1
- Product Bidding Category Level 2
- Product Bidding Category Level 3
- Product Bidding Category Level 4
- Product Bidding Category Level 5
- Product Brand
- Product Channel
- Product Channel Exclusivity
- Product Condition
- Product Country
- Product Custom Attribute0
- Product Custom Attribute1
- Product Custom Attribute2
- Product Custom Attribute3
- Product Custom Attribute4
- Product Feed Label
- Product Item Id
- Product Language
- Product Merchant Id
- Product Store Id
- Product Title
- Product Type Level 1
- Product Type Level 2
- Product Type Level 3
- Product Type Level 4
- Product Type Level 5
- Asset Book on Google
- Asset ID
- Asset Policy Topic Entries
- Asset Review Status
- Asset Type
- Asset Final Mobile URL
- Asset Final URL Suffix
- Asset Final URL
- Asset Name
- Asset Source
- Asset Tracking URL Template
- Asset URL Custom Parameters
- Call Asset Ad Schedule Targets (Call Assets)
- Call Asset Call Conversion Action
- Call Asset Call Conversion Reporting State
- Call Asset Phone Number's Country Code
- Call Asset Phone Number
- Callout Asset Ad Schedule Targets
- Callout Asset Callout Text
- Callout Asset End Date
- Callout Asset Start Date
- Discovery Carousel Cart Asset Call to Action Text
- Discovery Carousel Cart Asset Headline
- Discovery Carousel Cart Asset Marketing Image Asset
- Discovery Carousel Cart Asset Portrait Marketing Image Asset
- Discovery Carousel Cart Asset Square Marketing Image Asset
- Dynamic Custom Asset Android Deep Link
- Dynamic Custom Asset Contextual Keywords
- Dynamic Custom Asset Formatted Price
- Dynamic Custom Asset Formatted Sale Price
- Dynamic Custom Asset ID
- Dynamic Custom Asset ID2
- Dynamic Custom Asset Image URL
- Dynamic Custom Asset iOS Deep Link
- Dynamic Custom Asset iOS App Store ID
- Dynamic Custom Asset Item Address
- Dynamic Custom Asset Item Category
- Dynamic Custom Asset Item Description
- Dynamic Custom Asset Item Subtitle
- Dynamic Custom Asset Item Title
- Dynamic Custom Asset Price
- Dynamic Custom Asset Sale Price
- Dynamic Custom Asset Similar IDs
- Dynamic Education Asset School Address
- Dynamic Education Asset Android Deep Link
- Dynamic Education Asset Contextual Keywords
- Dynamic Education Asset Image URL
- Dynamic Education Asset iOS Deep Link
- Dynamic Education Asset iOS App Store ID
- Dynamic Education Asset Location ID
- Dynamic Education Asset Program Description
- Dynamic Education Asset Program ID
- Dynamic Education Asset Program Name
- Dynamic Education Asset School Name
- Dynamic Education Asset Similar Program IDs
- Dynamic Education Asset Subject
- Dynamic Education Asset Thumbnail Image URL
- Dynamic Flights Asset Android Deep Link
- Dynamic Flights Asset Custom Mapping
- Dynamic Flights Asset Destination ID
- Dynamic Flights Asset Destination Name
- Dynamic Flights Asset Flight Description
- Dynamic Flights Asset Flight Price
- Dynamic Flights Asset Flight Sale Price
- Dynamic Flights Asset Formatted Price
- Dynamic Flights Asset Formatted Sale Price
- Dynamic Flights Asset Image URL
- Dynamic Flights Asset iOS Deep Link
- Dynamic Flights Asset iOS App Store ID
- Dynamic Flights Asset Origin ID
- Dynamic Flights Asset Origin Name
- Dynamic Flights Asset Similar Destination IDs
- Dynamic Hotels and Rentals Asset Address
- Dynamic Hotels and Rentals Asset Android Deep Link
- Dynamic Hotels and Rentals Asset Category
- Dynamic Hotels and Rentals Asset Contextual Keywords
- Dynamic Hotels and Rentals Asset Description
- Dynamic Hotels and Rentals Asset Destination Name
- Dynamic Hotels and Rentals Asset Formatted Price
- Dynamic Hotels and Rentals Asset Formatted Sale Price
- Dynamic Hotels and Rentals Asset Image URL
- Dynamic Hotels and Rentals Asset iOS Deep Link
- Dynamic Hotels and Rentals Asset iOS App Store ID
- Dynamic Hotels and Rentals Asset Price
- Dynamic Hotels and Rentals Asset Property ID
- Dynamic Hotels and Rentals Asset Property Name
- Dynamic Hotels and Rentals Asset Sale Price
- Dynamic Hotels and Rentals Asset Similar Property IDs
- Dynamic Hotels and Rentals Asset Star Rating
- Dynamic Jobs Asset Address
- Dynamic Jobs Asset Android Deep Link
- Dynamic Jobs Asset Contextual Keywords
- Dynamic Jobs Asset Description
- Dynamic Jobs Asset Image URL
- Dynamic Jobs Asset iOS Deep Link
- Dynamic Jobs Asset iOS App Store ID
- Dynamic Jobs Asset Job Category
- Dynamic Jobs Asset Job ID
- Dynamic Jobs Asset Job Subtitle
- Dynamic Jobs Asset Job Title
- Dynamic Jobs Asset Location ID
- Dynamic Jobs Asset Salary
- Dynamic Jobs Asset Similar Job IDs
- Dynamic Local Asset Address
- Dynamic Local Asset Android Deep Link
- Dynamic Local Asset Category
- Dynamic Local Asset Contextual Keywords
- Dynamic Local Asset Deal ID
- Dynamic Local Asset Deal Name
- Dynamic Local Asset Description
- Dynamic Local Asset Formatted Price
- Dynamic Local Asset Formatted Sale Price
- Dynamic Local Asset Image URL
- Dynamic Local Asset iOS Deep Link
- Dynamic Local Asset iOS App Store ID
- Dynamic Local Asset Price
- Dynamic Local Asset Sale Price
- Dynamic Local Asset Similar Deal IDs
- Dynamic Local Asset Subtitle
- Dynamic Real Estate Asset Address
- Dynamic Real Estate Asset Android Deep Link
- Dynamic Real Estate Asset City Name
- Dynamic Real Estate Asset Contextual Keywords
- Dynamic Real Estate Asset Description
- Dynamic Real Estate Asset Formatted Price
- Dynamic Real Estate Asset Image URL
- Dynamic Real Estate Asset iOS Deep Link
- Dynamic Real Estate Asset iOS App Store ID
- Dynamic Real Estate Asset Listing ID
- Dynamic Real Estate Asset Listing Name
- Dynamic Real Estate Asset Listing Type
- Dynamic Real Estate Asset Price
- Dynamic Real Estate Asset Property Type
- Dynamic Real Estate Asset Similar Listing IDs
- Dynamic Travel Asset Android Deep Link
- Dynamic Travel Asset Category
- Dynamic Travel Asset Contextual Keywords
- Dynamic Travel Asset Destination Address
- Dynamic Travel Asset Destination ID
- Dynamic Travel Asset Destination Name
- Dynamic Travel Asset Formatted Price
- Dynamic Travel Asset Formatted Sale Price
- Dynamic Travel Asset Image URL
- Dynamic Travel Asset iOS Deep Link
- Dynamic Travel Asset iOS App Store ID
- Dynamic Travel Asset Origin ID
- Dynamic Travel Asset Origin Name
- Dynamic Travel Asset Price
- Dynamic Travel Asset Sale Price
- Dynamic Travel Asset Similar Destination IDs
- Dynamic Travel Asset Title
- Hotel Callout Asset Language Code
- Hotel Callout Asset Text
- Image Asset File Size
- Image Asset Image Height
- Image Asset Full Size Image URL
- Image Asset Image Width
- Image Asset MIME Type
- Lead Form Asset Background Image Asset
- Lead Form Asset Business Name
- Lead Form Asset Call to Action Description
- Lead Form Asset Call to Action Type
- Lead Form Asset Custom Disclosure
- Lead Form Asset Custom Question Fields
- Lead Form Asset Delivery Methods
- Lead Form Asset Description
- Lead Form Asset Desired Intent
- Lead Form Asset Fields
- Lead Form Asset Headline
- Lead Form Asset Post Submit Call to Action Type
- Lead Form Asset Post Submit Description
- Lead Form Asset Post Submit Headline
- Lead Form Asset Privacy Policy URL
- Location Asset Ownership Type
- Location Asset Place ID
- Mobile App Asset App ID
- Mobile App Asset App Store
- Mobile App Asset End Date
- Mobile App Asset Link Text
- Mobile App Asset Start Date
- Page Feed Asset Labels
- Page Feed Asset Page URL
- Price Asset Language Code
- Price Asset Price Offerings
- Price Asset Price Qualifier
- Price Asset Type
- Promotion Asset Ad Schedule Targets
- Promotion Asset Discount Modifier
- Promotion Asset End Date
- Promotion Asset Language Code
- Promotion Asset Money Amount Off Amount Micros
- Promotion Asset Money Amount Off Currency Code
- Promotion Asset Occasion
- Promotion Asset Orders Over Amount Amount Micros
- Promotion Asset Orders Over Amount Currency Code
- Promotion Asset Percent Off
- Promotion Asset Promotion Code
- Promotion Asset Promotion Target
- Promotion Asset Redemption End Date
- Promotion Asset Redemption Start Date
- Promotion Asset Start Date
- Sitelink Asset Ad Schedule Targets
- Sitelink Asset Description 1
- Sitelink Asset Description 2
- Sitelink Asset End Date
- Sitelink Asset Link Text
- Sitelink Asset Start Date
- Structured Snippet Asset Header
- Structured Snippet Asset Values
- Text Asset Text
- YouTube Video Asset YouTube Video ID
- YouTube Video Asset YouTube Video Title
- Conversion Action Name
- Conversion Action Category
- Search Term
- Search Term Excluded Status
- Search Term Matching Keyword
- Search Term Match Type
- Asset Group Name
- Asset Group Final URL
- Asset Group ID
- Asset Group Status
- Asset Group Primary Status
Az Adzviser kompatibilis jelentésekre oszthatja a kérelmeket, és különálló, címkézett adatkészleteket küldhet vissza egyetlen válaszban – még akkor is, ha a kért mezők nem egyesíthetők egyetlen Google Ads API jelentésben. A fiók, a dátumtartomány, a pénznem és a konverziós beállítások egyeztetése az összegek Google Ads-mal való összehasonlításakor.
Google Ads mezőhivatkozásBeállítás
Google Ads MCP összekapcsolása három lépésben
1
Csatlakoztassa a Google Ads-t a Adzviser-hez
Hozzon létre egy munkaterületet, engedélyezze a Google Ads értéket, és válassza ki a fiókot az adott munkaterülethez.
2
Csatlakoztassa az Adzviser elemet az AI-asszisztenshez
A Claude esetében válassza az Adzviser elemet a csatlakozókatalógusban. A ChatGPT esetében adja hozzá a Adzviser bővítményt. Más támogatott AI-eszközhöz használja ezt a címet: https://mcp.adzviser.com/http.
3
Tegye fel az első kérdését
Nyissa meg az Adzviser alkalmazást az AI-asszisztensben, és kérdezze meg, mit szeretne tudni a Google Ads kampányairól.
Gyors csatlakozási ellenőrzés
Sorolja fel a csatlakoztatott Google Ads-fiókjaimat, és mutassa meg mindegyikhez az Adzviser-munkaterületet. Miután választottam, mutassa meg a következő mutatókat az utolsó 7 teljes napra: Cost, Clicks and Conversions. Bontsa le az eredményeket a következő mező szerint: kampány.
Próbáljon ki egy részletesebb elemzést
Költségvetés-elosztás optimalizáló
Elemezze az általam kiválasztott munkaterület Google Ads költségvetési allokációját az utolsó 30 teljes nap során. Minden kampánynál jelenítse meg a következőket: Napi költségkeret, Tényleges ráfordítás, Konverziók, ROAS és Költségkeret felhasználási százalék. Azonosítsa azokat a kampányokat, amelyek alulköltenek (kevesebb, mint a 80% kihasználtsága) magas ROAS-vel, és azokat a kampányokat, amelyek túlköltenek alacsony ROAS-vel. Javasoljon egy új költségvetés-elosztást, amely maximalizálja a teljes ROAS-t, miközben a teljes költségvetés változatlan marad.
Promptötletek
Kipróbálható promptok: Google Ads
Heti teljesítmény
Foglalja össze a kampány KPI-it és a lényeges változásokat.
Költségvetési felülvizsgálat
Hasonlítsa össze a ráfordítást, a konverziós mennyiséget és a ROAS értéket a költségkeret átcsoportosítása előtt.
Keresési kifejezések elemzése
Keresse meg a költséges keresési kifejezéseket és az elszalasztott konverziós lehetőségeket.
Válassza ki a megfelelő beállítást
Google Ads MCP: hivatalos szerver vagy Adzviser?
A Google olyan eszközt kínál a mérnöki csapatok számára, amelyet ők maguk működtethetnek. Az Adzviser azoknak a marketingszakembereknek készült, akik válaszokat szeretnének kapni adataikból.
Hivatalos Google Ads MCP
Futtassa a Google Ads jelentéskészítést saját szerverén
- BeállításA kiszolgáló futtatása és karbantartása Google felhőprojekttel, fejlesztői tokennel és OAuth
- JogosultságokCsak olvasható: jelentések lekérdezése és Google Ads erőforrások ellenőrzése a kampányok módosítása nélkül
- A jelentések hatóköreGoogle Ads: kampány- és jelentéskészítési adatok elemzése
Ideális választás: fejlesztőknek, akik teljes technikai irányítást szeretnének.
Olvassa el Google dokumentációját →Adzviser Google Ads MCP
Jelentés a következőről: Google Ads fejlesztői beállítások nélkül
- BeállításConnect Google Ads in Adzviser Felhőprojekt vagy fejlesztői hitelesítő adatok nélkül
- JogosultságokCsak olvasható: a kampányok, a költségek, a konverziók és a keresési kifejezések elemzése a Google Ads megváltoztatása nélkül
- A jelentések hatóköreCsatornák közötti: hasonlítsa össze a Google Ads értéket a többi kapcsolódó marketing- és bevételi forrással
Ideális választás: marketingszakemberek és ügynökségek számára, akik fejlesztői beállítás nélkül szeretnének csatornákon átívelő jelentéseket készíteni.
Kezdje ezzel: Adzviser →
