Cobertura de informes
Métricas y desgloses de Meta Ads
Compara la inversión publicitaria, las compras y el rendimiento creativo de Facebook y Instagram a nivel de campaña, conjunto de anuncios o anuncio. Estos son campos de informes de tu cuenta Meta Ads conectada, no de la pública Meta Ad Library.
Métricas
Ver todas las métricas (191)
- Reach
- Frequency
- Impressions
- Actions
- Social Spend
- Total Action Value
- Return On Ad Spend (ROAS)
- Quality Ranking
- Engagement Rate Ranking
- Conversion Rate Ranking
- Spend
- Cost Per 1000 People Reached
- CPM
- Cost Per Any Action
- Link Clicks
- Outbound Clicks
- Unique Outbound Clicks
- CTR (Link Click-Through Rate)
- Unique CTR (Link Click-Through Rate)
- Outbound CTR
- Unique Outbound CTR
- Clicks (All)
- Unique Clicks (All)
- CTR (All)
- Unique CTR (All)
- CPC (Link)
- Cost Per Unique Link Click
- Cost Per Outbound Click
- Cost Per Unique Outbound Click
- CPC (All)
- Cost Per Unique Click (All)
- 30-Second Video Views
- Video Watches At 25%
- Video Watches At 50%
- Video Watches At 75%
- Video Watches At 95%
- Video Watches At 100%
- Video Average Watch Time
- Video Play Actions
- ThruPlay Actions
- Cost Per ThruPlay
- Avg. Canvas View Time
- Avg. Canvas View Percentage
- Estimated Ad Recall Lift (People)
- Estimated Ad Recall Lift Rate (%)
- Cost Per Estimated Ad Recall Lift (People)
- Website Purchase ROAS
- Total Purchases
- Total Adds To Cart
- Total Checkouts Initiated
- Total Content Views
- Total Searches
- Total Adds To Wishlist
- Total Completed Registrations
- Page Engagements
- Page Likes
- Page Subscribes
- Post Comments
- Post Engagements
- Post Reactions
- Post Saves
- Post Shares
- Photo Views
- Event Responses
- Check-Ins
- New Messaging Conversations
- New Messaging Conversations Within 7 Days
- Blocked Message Conversations
- Three-Second Video Views
- Website Adds Payment Info
- Website Adds To Wishlist
- Website Registrations Completed
- Website Custom Conversions
- Website Checkouts Initiated
- Website Leads
- Website Purchases
- Website Searches
- Website Content Views
- Website Adds To Cart
- Website Custom Pixel Event
- Landing Page Views
- Ad Click (Mobile App)
- Ad Impression (Mobile App)
- Contact (Total)
- Contact (Website)
- Contact (Mobile App)
- Contact (Offline)
- Customize Product (Total)
- Customize Product (Website)
- Customize Product (Mobile App)
- Customize Product (Offline)
- Donate (Total)
- Donate (Website)
- Donate (On Facebook)
- Donate (Mobile App)
- Donate (Offline)
- Find Location (Total)
- Find Location (Website)
- Find Location (Mobile App)
- Find Location (Offline)
- Schedule (Total)
- Schedule (Website)
- Schedule (Mobile App)
- Schedule (Offline)
- Start Trial (Total)
- Start Trial (Website)
- Start Trial (Mobile App)
- Start Trial (Offline)
- Submit Application (Total)
- Submit Application (Website)
- Submit Application (Mobile App)
- Submit Application (Offline)
- Subscribe (Total)
- Subscribe (Website)
- Subscribe (Mobile App)
- Subscribe (Offline)
- On-Facebook Purchases
- On-Facebook Workflow Completion
- On-Facebook Leads
- On-Facebook Post Saves
- Leads (Form)
- Phone Number Clicks
- Cost Per 3-Second Video Views
- Cost Per Ad Click (Mobile App)
- Cost Per Ad Impression (Mobile App)
- Cost Per Submit Application
- Cost Per Contact
- Cost Per Donate
- Cost Per Find Location
- Cost Per Customize Product
- Cost Per Schedule
- Cost Per Start Trial
- Cost Per Subscribe
- Cost Per App Install
- Cost Per Game Play
- Cost Per Credit Spend Action
- Cost Per Mobile App Achievement Unlocked
- Cost Per Mobile App Add To Basket
- Cost Per Mobile App Add To Wishlist
- Cost Per Mobile App Checkout Initiated
- Cost Per Mobile App Content View
- Cost Per Mobile App Credit Spent
- Cost Per Mobile App Install
- Cost Per Mobile App Level Completed
- Cost Per Mobile App Payment Info Add
- Cost Per Mobile App Purchase
- Cost Per Mobile App Rating Submitted
- Cost Per Mobile App Registration Completed
- Cost Per Mobile App Search
- Cost Per Mobile App Starts
- Cost Per Mobile App Tutorial Completed
- Cost Per Other Mobile App Action
- Cost Per On-Facebook Purchase
- Cost Per Workflow Completion On Facebook
- Cost Per On-Facebook Lead
- Cost Per On-Facebook Post Saves
- Cost Per On-Facebook Phone Number Click
- Cost Per On-Facebook Get Directions Click
- Cost Per Website Add Of Payment Info
- Cost Per Website Add To Cart
- Cost Per Website Add To Wishlist
- Cost Per Website Registration Completed
- Cost Per Website Custom Pixel Event
- Cost Per Website Checkout Initiated
- Cost Per Website Lead
- Cost Per Website Purchase
- Cost Per Website Search
- Cost Per Website Content Views
- Cost Per Total Purchases
- Cost Per Landing Page View
- Cost Per Page Engagement
- Cost Per Page Like
- Cost Per Post Comment
- Cost Per Post Engagement
- Cost Per Post Reaction
- Cost Per Post Share
- Cost Per Photo View
- Cost Per Event Response
- Cost Per Check-In
- Cost Per New Messaging Conversations Within 7 Days
- Cost Per New Messaging Conversations
- Purchase Conversion Value
- Content Views Conversion Value
- Website Adds Of Payment Info Conversion Value
- Website Adds To Cart Conversion Value
- Website Adds To Wishlist Conversion Value
- Website Registrations Completed Conversion Value
- Website Checkouts Initiated Conversion Value
- Website Leads Conversion Value
- Website Purchases Conversion Value
- Website Searches Conversion Value
Desgloses
Ver todos los desgloses (93)
- Account Name
- Account ID
- Campaign Name
- Campaign ID
- Ad Set Name
- Ad Set ID
- Ad Name
- Ad ID
- Impression Device
- Place Page ID
- Publisher Platform
- Platform Position
- Device Platform
- Gender
- Age
- Country
- Region
- Comscore Market
- Product ID
- Business Name
- Business Country
- Business City
- Account Status
- Account Currency
- Account Timezone
- Account Timezone ID
- Account Timezone Offset From UTC
- Account Spend Cap
- Account Amount Spent
- Account Balance
- Account Funding Source
- Campaign Objective
- Campaign Delivery Status
- Campaign Delivery Issues
- Campaign Tags
- Campaign Buying Type
- Campaign Spending Limit
- Campaign Start Date
- Campaign End Date
- Campaign Created Date
- Campaign Daily Budget
- Campaign Lifetime Budget
- Is Campaign Using SKAdNetwork
- Ad Set Delivery Status
- Ad Set Delivery Issues
- Ad Set Tags
- Ad Set Bid Type
- Ad Set Bid Amount
- Ad Set Start Date
- Ad Set End Date
- Ad Set Created Date
- Ad Set Daily Budget
- Ad Set Lifetime Budget
- Ad Set Lifetime Minimum Spend Target
- Ad Set Lifetime Spend Cap
- Ad Set Target Audience
- Ad Set Targeting Audience Maximum Age
- Ad Set Targeting Audience Minimum Age
- Ad Set Targeting Audience Country Location
- Ad Set Targeting Audience Country Groups
- Ad Set Targeting Audience Location Type
- Ad Set Targeting Audience Geographic Locations
- Ad Set Targeting Audience Excluded Geographic Locations
- Ad Set Targeting Audience Genders
- Ad Set Targeting Audience Languages
- Ad Set Targeting Audience Detailed Targeting
- Ad Set Targeting Audience Publisher Platforms
- Ad Set Targeting Included Custom Audiences
- Ad Set Targeting Excluded Custom Audiences
- Ad Set Promoted Object
- Ad Effective Status
- Ad Tags
- Ad Preview Shareable Link
- Ad Delivery Status
- Ad Delivery Issues
- Ad Bid Amount
- Ad Review Feedback
- Ad Tracking Specs
- Ad Created Date
- Ad Last Edited Date
- Ad Creative Name
- Ad Creative Title
- Ad Creative Body
- Ad Creative Object Type
- Ad Creative Call-To-Action Type
- Ad Creative Thumbnail URL
- Ad Creative Image URL
- Ad Creative Destination URL
- Ad Creative Link URL
- Ad Creative URL Tags
- Ad Creative Instagram Media
- Ad Creative Facebook URL
- Ad Creative Video URL
Adzviser puede dividir las combinaciones de desglose conflictivas en conjuntos de datos separados y etiquetados en una respuesta, por ejemplo, informes separados de edad y país. Mantén la ventana de atribución, la zona horaria de la cuenta y las fechas de informes coherentes al comparar los resultados con Ads Manager.
Referencia de campo Meta AdsConfiguración
Conecta Meta Ads MCP en tres pasos
Conecta Meta Ads a Adzviser
Crea un espacio de trabajo, autoriza Meta y selecciona la cuenta publicitaria para ese espacio de trabajo.
Conecta Adzviser a tu asistente de IA
Para Claude, elige Adzviser en el directorio de conectores. Para ChatGPT, añade el plugin de Adzviser. Para otra herramienta de IA compatible, usa https://mcp.adzviser.com/http.
Haz tu primera pregunta
Abre Adzviser en tu asistente de IA y pregunta qué quiere saber sobre sus campañas de Meta Ads.
Comprobación de conexión rápida
Enumera mis cuentas Meta Ads conectadas y muestra el espacio de trabajo Adzviser para cada una. Después de que haga mi selección, muestra las métricas Spend, Purchases and Purchase ROAS de los últimos 7 días completos. Desglosa los resultados por el campo campaña.
Profundiza en el análisis
Analizar la asignación presupuestaria de Meta Ads para el espacio de trabajo que elijo durante los últimos 30 días completos. Para cada campaña, muestra: presupuesto diario, gasto real, conversiones, ROAS y porcentaje de utilización del presupuesto. Identifica las campañas que gastan menos de lo necesario con un ROAS alto y las campañas que gastan de más con un ROAS bajo. Recomienda una nueva distribución del presupuesto que maximice el ROAS general manteniendo el mismo presupuesto total.
Ideas de prompts
Prompts para probar con Meta Ads
Rendimiento semanal
Resumir los KPI de la campaña y los cambios materiales.
Revisión del presupuesto
Compara gastos, compras y ROAS antes de reasignar el presupuesto.
Control de fatiga creativa
Encuentra cambios en la entrega de materiales y el rendimiento a lo largo del tiempo.
Elige la configuración adecuada
¿Conectores de IA de Meta Ads o Adzviser?
La diferencia clave es el control. El conector de Meta puede cambiar tu cuenta publicitaria. Adzviser es deliberadamente de solo lectura y combina Meta Ads con otras fuentes de ingresos y marketing.
Crear y gestionar metacampañas
- ConfiguraciónConectar el conector de IA de Meta a un asistente de IA compatible; Meta señala que algunas cuentas pueden no tener todas las herramientas o características todavía
- PermisosPuede crear, cambiar y analizar campañas, conjuntos de anuncios, anuncios y flujos de trabajo de catálogo compatibles
- Alcance de los informesMeta Ads: trabaja con los datos de campaña, cuenta y catálogo
Ideal para: anunciantes que quieren un asistente de IA para crear y administrar campañas Meta.
Configurar el conector de Meta →Informe sobre Meta Ads en todos los canales
- ConfiguraciónConectar Meta Ads una vez en Adzviser; no se solicita permiso de gestión de campañas
- PermisosSolo lectura: analiza campañas, gasto, audiencias y creatividades sin realizar cambios en la cuenta
- Alcance de los informesCross-channel: compara Meta Ads con Google Ads, Shopify, HubSpot y otras fuentes conectadas
Ideal para: marketers y agencias que quieren respuestas multicanal sin dar permiso a la IA para cambiar campañas.
Empieza con Adzviser →
