Cobertura de informes
Métricas y desgloses de Marketo
Explora las métricas y los desgloses disponibles a través del conector Marketo de Adzviser. Empieza con estos ejemplos o busque en el catálogo completo.
Métricas
Ver todas las métricas (28)
- Activities
- Email sent
- Email delivered
- Email delivery rate
- Email opens
- Email opens (unique)
- Email open rate
- Email clicks
- Email clicks (unique)
- Email pending
- Email soft bounce
- Email hard bounce
- Email total bounces
- Email bounce rate
- Email unsubscribes
- Email unsubscribe rate
- Leads
- Leads (score >50)
- Leads (score >70)
- Leads (score >90)
- Average score
- Program total members
- Program new names
- Program new name (%)
- Program successes
- Program success (%)
- Program total cost
- Program cost per member
Desgloses
Ver todos los desgloses (138)
- Activity ID
- Activity lead ID
- Activity type ID (Activity)
- Activity campaign ID
- Activity date
- Activity time
- Activity primary attribute ID
- Activity primary attribute value
- Activity type ID
- Activity type name
- Activity type description
- Activity type primary attribute
- Campaign ID
- Campaign name
- Campaign description
- Campaign type
- Campaign is active
- Campaign start date
- Campaign start time
- Campaign end date
- Campaign end time
- Campaign recurrence type
- Campaign recurrence interval
- Campaign recurrence weekdays only
- Campaign recurrence weekdays
- Campaign recurrence day of month
- Campaign recurrence day of week
- Campaign recurrence week of month
- Campaign qualification type
- Campaign qualification interval
- Campaign qualification unit
- Campaign max members
- Campaign communication limit enabled
- Campaign smart list ID
- Campaign flow ID
- Campaign parent program ID
- Campaign workspace
- Campaign URL
- Campaign status
- Campaign created at date
- Campaign created at time
- Campaign updated at date
- Campaign updated at time
- Email ID
- Email name
- Email description
- Email template ID
- Email folder name
- Email subject
- Email status
- Email workspace
- Email pre-header
- Email CC fields
- Email is operational
- Email is text only
- Email open tracking disabled
- Email has View as Webpage
- Email URL
- Email from name
- Email from address
- Email reply-to
- Email created at date
- Email created at time
- Email updated at date
- Email updated at time
- Lead ID
- Lead company name
- Lead score
- Lead source
- Lead status
- Lead rating
- Lead relative score
- Lead priority
- Lead urgency
- Lead created at date
- Lead created at time
- Lead updated at date
- Lead updated at time
- Lead first name
- Lead last name
- Lead role
- Lead job title
- Lead email address
- Lead main phone
- Lead phone number
- Lead mobile phone number
- Lead site
- Lead department
- Lead industry
- Lead number of employees
- Lead country
- Lead city
- Lead state
- Lead postal code
- Lead website
- Lead unsubscribed status
- Lead unsubscribed reason
- Lead do not call status
- Lead do not call reason
- Program member lead ID
- Program member program ID
- Program member created at time
- Program member created at date
- Program member updated at time
- Program member updated at date
- Program member membership time
- Program member membership date
- Program member reached success time
- Program member reached success date
- Program member reached success
- Program member is exhausted
- Program member acquired by program
- Program member nurture cadence
- Program member status
- Program member status reason
- Program member track
- Program member registration code
- Program member registration likelihood
- Program member webinar URL
- Program member waitlist priority
- Program ID
- Program name
- Program description
- Program created at time
- Program created at date
- Program updated at time
- Program updated at date
- Program start time
- Program start date
- Program end time
- Program end date
- Program URL
- Program type
- Program channel
- Program tags
- Program status
- Program workspace
- Program costs
Configuración
Conecta Marketo MCP en tres pasos
Conecta Marketo a Adzviser
Crea un espacio de trabajo. Conecta Marketo usando tu ID de cliente, secreto de cliente y ID de Munchkin.
Conecta Adzviser a tu asistente de IA
Para Claude, elige Adzviser en el directorio de conectores. Para ChatGPT, añade el plugin de Adzviser. Para otra herramienta de IA compatible, usa https://mcp.adzviser.com/http.
Haz tu primera pregunta
Abre Adzviser en tu asistente de IA y pregunta qué quieres saber sobre Marketo.
Comprobación de conexión rápida
Enumera mis instancias Marketo conectadas y muestra el espacio de trabajo Adzviser para cada una. Después de que haga mi selección, muestra las métricas "Email clicks" de los últimos 7 días completos.
Profundiza en el análisis
Analizar Marketo programas de crianza del espacio de trabajo que elijo durante los últimos 30 días completos. Para cada transmisión: miembros, tasa de participación, tasa de agotamiento, conversión a MQL y puntos de entrega. ¿Qué transmisiones necesitan contenido nuevo? ¿Dónde se desconectan los clientes potenciales? Recomendar mejoras.
Ideas de prompts
Prompts para probar con Marketo
Rendimiento semanal de la campaña
Descripción general semanal de los KPI de la campaña Marketo.
Optimización del programa de nutrición
Optimice los flujos de crianza.
Análisis del rendimiento de la fuente de clientes potenciales
Analiza la eficacia de la fuente de clientes potenciales.
Elige la configuración adecuada
Marketo MCP: opción oficial o Adzviser?
El servidor Marketo de Adobe expone un amplio conjunto de operaciones de cuentas. Adzviser mantiene el acceso de Marketo como de solo lectura y conecta sus resultados con el resto de su embudo.
Crear y administrar activos Marketo
- ConfiguraciónProvee credenciales REST API desde una instancia Marketo habilitada para MCP
- PermisosPuede crear y cambiar formularios, programas, clientes potenciales, correos electrónicos y otros activos Marketo compatibles
- Alcance de los informesMarketo: trabajar con sus datos y operaciones de cuenta
Ideal para: Marketo especialistas con acceso REST API y credenciales dedicadas.
Lea la documentación de Adobe →Informe sobre Marketo en todos los canales
- ConfiguraciónConecta Marketo una vez en Adzviser con sus credenciales de instancia; no se requiere configuración del servidor MCP
- PermisosSolo lectura: analiza el rendimiento de campañas, leads y programas sin cambiar Marketo
- Alcance de los informesMulticanal: compara Marketo con datos de publicidad, análisis web, CRM y ingresos
Ideal para: equipos de marketing e ingresos centrados en el análisis de embudos cruzados.
Empieza con Adzviser →
