Connect Instagram Insights to Excel

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Why this connection

Why Connect Instagram Insights to Excel?

Use the Adzviser Excel add-in to bring Instagram Insights reporting data into a workbook. Choose the metrics, breakdowns, and date range you need, then refresh the table from Excel whenever you want current results.

What you can do

Load a Structured Report Table

Choose the Instagram Insights metrics, breakdowns, filters, and date range you want to return to Excel.

Build PivotTables and Charts

Analyze the returned table with Excel formulas, PivotTables, charts, and custom workbook tabs.

Reuse Your Workbook Logic

Keep calculations, targets, and presentation layers in the workbook instead of rebuilding a report for every export.

Refresh from the Add-in

Run the saved query from Adzviser whenever you need current Instagram Insights data. Excel refreshes are manual, not scheduled.

REUSABLE WORKBOOK

Build a Instagram Insights report inside Excel

Use the Adzviser add-in to return a structured table, then keep the workbook logic your team already relies on.

QUERY

Define the report table

Select the connected account, reporting period, metrics, and breakdowns the workbook needs, then save the query for reuse.

WORKBOOK ANALYSIS

Analyze it with Excel

Build formulas, PivotTables, charts, and workbook tabs on top of the returned Instagram Insights data.

REFRESH

Refresh when you need new data

Run the saved query from the add-in to update the table. Excel refreshes are manual, not scheduled.

OFFICIAL EXCEL ADD-IN

Add Adzviser to Excel from Microsoft Marketplace

Install the official Adzviser add-in, then bring Instagram Insights reporting data into your workbook and refresh saved queries without leaving Excel.

MICROSOFT MARKETPLACEInstall Adzviser for Excel Official Excel add-in · Published by Adzviser

Reporting coverage

Instagram Insights reporting coverage for Excel

65supported metrics

16supported breakdowns

Complete field catalogBrowse all metrics & breakdowns

Setup guide

How to Connect Instagram Insights to Excel

Set up your Instagram Insights to Excel integration in minutes with Adzviser's no-code connector.

Sign Up for Adzviser

Create an Adzviser account or log in if you already have one. Start your 14-day trial for just $0.99 to create a new workspace.

Connect Your Instagram Insights Account

Create a new workspace and select Instagram Insights as your data source. Grant Adzviser access to securely sync your data.

Choose Excel as Your Destination

Select Excel as your destination and start querying your data.

Trusted by Agencies, Freelancers, and Founders

See how marketers are using Adzviser to export their Instagram Insights data to Excel.

Ryan Whiteside

Adzviser is the Supermetrics replacement we've been looking for. Adzviser delivers the same essential functionality at a much better price point, with far superior customer support. The added bonus of a ChatGPT connector allows for seamless data analysis in a way that enhances workflow efficiency.

Digital Marketing DirectorTwo Wheels Marketing

Jared Laidlaw

I appreciate Adzviser's per-client workspace setup, which simplifies organizing data sources compared to setting them up via channels. The customer support is excellent and responsive, addressing my issues swiftly. The pricing is competitive and scales nicely with business growth, which is crucial for me.

Managing DirectorOrchard Financial Marketing

Adam Orris

It is so simple to create your integration with all the supplied connectors. I also love the ability to send data to Gsheets and Looker for automation. The best part is being able to chat with your data inside of ChatGPT's. Adzviser really helps you along the way as well. The customer support is superb.

Director of Data and AnalyticsDisruptive Advertising

Saar Bell

Adzviser completely transformed the way I handle marketing data! Connecting all my sources to Google Sheets, Looker, and ChatGPT was unbelievably simple — no endless setup or technical headaches. Everything runs fast, accurate, and at a fraction of the cost compared to other tools I’ve tried. The customer support is extremely personal and responsive.

Company OwnerBellaPOINT

Powering data-driven decisions for 15K+ companies across 100 countries

Instagram Insights to Excel Integration FAQs

Connecting Instagram Insights to Excel is simple with Adzviser. Sign up, start your $0.99 trial to create a workspace, select Instagram Insights as your data source, choose Excel as your destination, and start querying your data. No coding required. View Excel Setup Guide →

With Adzviser, you can export all standard Instagram Insights metrics including followers, reach, profile views, total interactions, likes, comments, saves, and shares. Choose any combination of metrics and breakdowns to export. View all Instagram Insights metrics and breakdowns →

Due to Excel's offline nature, automatic scheduled refreshes are not currently available. However, you can always refresh your data manually with a single click whenever you need the latest metrics. If you need scheduled automatic refreshes, consider using our Google Sheets add-on instead. Learn about Google Sheets integration →

With Adzviser's no-code connector, you can set up your Instagram Insights to Excel integration in just a few minutes. Most users complete the setup in under 5 minutes.

Adzviser offers a $0.99 14-day trial to get started. All plans include unlimited account connections, unlimited data exports, and access to all destinations. After the trial, pricing is based on the number of data sources you use. View pricing details →

Yes! Adzviser supports Google Sheets as a destination with automatic scheduled refreshes. If you need your data to update automatically on a schedule, our Google Sheets add-on is a great choice. Connect Instagram Insights to Google Sheets →

Yes! Adzviser offers a library of ready-to-use AI prompts specifically designed for Instagram Insights. These prompts cover reporting, optimization, analysis, and auditing — customize them with your account name and date range, then paste into Excel. Browse Instagram Insights AI prompts →

Instagram Insights provides organic performance data for Instagram business and creator profiles. It tracks metrics like followers, reach, profile views, and engagement for content you post on your Instagram profile—not paid advertising.

Yes! Adzviser supports Facebook Ads as a separate data source. Facebook Ads covers all paid advertising on both Facebook and Instagram. If you're running paid campaigns on Instagram, connect Facebook Ads. If you want organic Instagram profile performance, use Instagram Insights. Connect Facebook Ads to Excel →

Yes! Facebook Insights is available as a separate data source for organic Facebook Page performance. It tracks your Facebook Page's followers, reach, page views, and post engagement—separate from Instagram. Connect Facebook Insights to Excel →

Yes! Threads Insights is available as a separate data source for organic Threads performance. It tracks your Threads profile's followers, views, replies, reposts, and quotes. Connect Threads Insights to Excel →

Export Instagram Insights Data to Excel