Connect Instacart Ads to Excel

Setup guide

How to Connect Instacart to Excel

Connect your Instacart account, set up Excel, and run your first report.

Connect Instacart Ads to Adzviser

Connect your Instacart Ads account in an Adzviser workspace and select the advertiser you want to analyze.

Set up Excel

Install the Adzviser Excel add-in, sign in, and select your workspace, account, report fields, and date range. Excel setup guide →

Run your first report

Select Spend, Attributed sales linear, NTB attributed sales linear and a date range. Use the data in Excel to analyze trends and build reports.

Why this connection

Why Connect Instacart Ads to Excel?

Use Excel to report on ad spend, attributed sales, and new-to-brand performance from your connected Instacart account.

What you can do

Review campaign ROAS

Compare spend and attributed sales to find the campaigns contributing most to revenue.

Track new-to-brand sales

See which products contribute new-to-brand sales alongside total attributed sales.

Compare ad formats

Review Sponsored Product, Display, and Video performance using the fields supported by each format.

YOUR REPORTING WORKFLOW

Build your Instacart Ads report in Excel

Bring reporting data into Excel for pivot tables, charts, and planning workbooks. Refresh saved queries from the Adzviser task pane.

Import the report you need

Retrieve Spend, Attributed sales linear, NTB attributed sales linear by Campaign ID, Ad group ID, Product ID, Product name, Ad format into an Excel worksheet.

Create an Excel report

Use the imported table in pivots and charts, or compare results with your team’s targets and forecasts.

Refresh before sharing

Use Refresh all queries in the task pane. Keep the hidden adzviserQuery worksheet so your saved queries remain available.

Field availability depends on ad format. Keep linear and last-touch attribution separate when comparing sales or ROAS.

Reporting coverage

Instacart reporting coverage for Excel

48supported metrics

54supported breakdowns

Complete field catalogBrowse all metrics & breakdowns for Instacart

Trusted by Agencies, Freelancers, and Founders

See how marketers are using Adzviser to export their Instacart data to Excel.

Ryan Whiteside

Adzviser is the Supermetrics replacement we've been looking for. Adzviser delivers the same essential functionality at a much better price point, with far superior customer support. The added bonus of a ChatGPT connector allows for seamless data analysis in a way that enhances workflow efficiency.

Digital Marketing DirectorTwo Wheels Marketing

Jared Laidlaw

I appreciate Adzviser's per-client workspace setup, which simplifies organizing data sources compared to setting them up via channels. The customer support is excellent and responsive, addressing my issues swiftly. The pricing is competitive and scales nicely with business growth, which is crucial for me.

Managing DirectorOrchard Financial Marketing

Adam Orris

It is so simple to create your integration with all the supplied connectors. I also love the ability to send data to Gsheets and Looker for automation. The best part is being able to chat with your data inside of ChatGPT's. Adzviser really helps you along the way as well. The customer support is superb.

Director of Data and AnalyticsDisruptive Advertising

Saar Bell

Adzviser completely transformed the way I handle marketing data! Connecting all my sources to Google Sheets, Looker, and ChatGPT was unbelievably simple — no endless setup or technical headaches. Everything runs fast, accurate, and at a fraction of the cost compared to other tools I’ve tried. The customer support is extremely personal and responsive.

Company OwnerBellaPOINT

Powering data-driven decisions for 15K+ companies across 100 countries

Instacart to Excel Integration FAQs

Spend, impressions, clicks, attributed sales, and new-to-brand performance, with campaign, ad-group, or product detail. Sponsored Product, Display, and Video reports are supported; available fields vary by format. View supported Instacart Ads fields →

Connect your Instacart Ads account in an Adzviser workspace and select the advertiser you want to analyze. Install the Adzviser Excel add-in, sign in, and select your workspace, account, report fields, and date range. Excel setup guide →

Open the Adzviser task pane and select Refresh all queries to retrieve data using your saved report settings. The Excel add-in currently supports manual refresh; scheduled refresh is available in the Google Sheets add-on. Excel refresh guide →

Yes. Import each connected source into its own data tab, then use formulas, pivot tables, and charts to build a shared report. You can also compare the imported results with budgets or targets already in your workbook.

Supercharge your data-driven decisions
with Adzviser

Start 14-day trial

Have a question?

Talk to us