Connect Instacart Ads to Data Studio

Setup guide

How to Connect Instacart to Data Studio

Connect your Instacart account, set up Data Studio, and run your first report.

Connect Instacart Ads to Adzviser

Connect your Instacart Ads account in an Adzviser workspace and select the advertiser you want to analyze.

Set up Data Studio

Open the Adzviser source connector in Data Studio, authorize access, and select your workspace and source account. Data Studio setup guide →

Run your first report

Select Spend, Direct sales multi touch linear, Halo sales multi touch linear and a date range. Use the data in Data Studio to analyze trends and build reports.

Why this connection

Why Connect Instacart Ads to Data Studio?

Use Data Studio to report on ad spend, attributed sales, and new-to-brand performance from your connected Instacart account.

What you can do

Review campaign ROAS

Compare spend and attributed sales to find the campaigns contributing most to revenue.

Track new-to-brand sales

See which products contribute new-to-brand sales alongside total attributed sales.

Compare ad formats

Review Sponsored Product, Display, and Video performance using the fields supported by each format.

YOUR REPORTING WORKFLOW

Build your Instacart Ads report in Data Studio

Build a shareable dashboard with campaign scorecards, trends, and detail tables. Select your report fields through the Adzviser connector.

Choose dashboard fields

Start with Spend, Direct sales multi touch linear, Halo sales multi touch linear and add Campaign ID, Ad group ID, Ad format for your detail table.

Add trends and filters

Create scorecards and time-series charts. Use date and account controls to let viewers explore the report.

Share the dashboard

Give your team or clients access to the report and keep source attribution labels visible on sales and ROAS charts.

Field availability depends on ad format. Keep linear and last-touch attribution separate when comparing sales or ROAS.

Reporting coverage

Instacart reporting coverage for Data Studio

48supported metrics

54supported breakdowns

Complete field catalogBrowse all metrics & breakdowns for Instacart

Trusted by Agencies, Freelancers, and Founders

See how marketers are using Adzviser to build beautiful Instacart dashboards in Data Studio.

Ryan Whiteside

Adzviser is the Supermetrics replacement we've been looking for. Adzviser delivers the same essential functionality at a much better price point, with far superior customer support. The added bonus of a ChatGPT connector allows for seamless data analysis in a way that enhances workflow efficiency.

Digital Marketing DirectorTwo Wheels Marketing

Jared Laidlaw

I appreciate Adzviser's per-client workspace setup, which simplifies organizing data sources compared to setting them up via channels. The customer support is excellent and responsive, addressing my issues swiftly. The pricing is competitive and scales nicely with business growth, which is crucial for me.

Managing DirectorOrchard Financial Marketing

Adam Orris

It is so simple to create your integration with all the supplied connectors. I also love the ability to send data to Gsheets and Looker for automation. The best part is being able to chat with your data inside of ChatGPT's. Adzviser really helps you along the way as well. The customer support is superb.

Director of Data and AnalyticsDisruptive Advertising

Saar Bell

Adzviser completely transformed the way I handle marketing data! Connecting all my sources to Google Sheets, Looker, and ChatGPT was unbelievably simple — no endless setup or technical headaches. Everything runs fast, accurate, and at a fraction of the cost compared to other tools I’ve tried. The customer support is extremely personal and responsive.

Company OwnerBellaPOINT

Powering data-driven decisions for 15K+ companies across 100 countries

Instacart to Data Studio Integration FAQs

Spend, impressions, clicks, attributed sales, and new-to-brand performance, with campaign, ad-group, or product detail. Sponsored Product, Display, and Video reports are supported; available fields vary by format. View supported Instacart Ads fields →

Connect your Instacart Ads account in an Adzviser workspace and select the advertiser you want to analyze. Open the Adzviser source connector in Data Studio, authorize access, and select your workspace and source account. Data Studio setup guide →

Yes. Build your charts, scorecards, and date filters in Data Studio, then use its sharing controls to give clients or teammates access to the report.

Yes. Add other data sources to the same Data Studio report to show channel results side by side. You can use your existing report layout and add charts for this connection.

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