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Setup guide

How to Connect Criteo to Google Sheets

Connect your Criteo account, set up Google Sheets, and run your first report.

1

Connect Criteo to Adzviser

Connect your Criteo Marketing Solutions app credentials in Adzviser, approve advertiser access, and select your advertiser.

2

Set up Google Sheets

Install the Adzviser Google Sheets add-on and sign in. Choose your workspace, source account, fields, and dates. Google Sheets setup guide →

3

Run your first report

Select Cost, Clicks, Revenue (post-click 7 days) and a date range. Use the data in Google Sheets to analyze trends and build reports.

Why this connection

Why Connect Criteo to Google Sheets?

Use Google Sheets to report on campaign spend, attributed sales, revenue, and ROAS from your connected Criteo account.

What you can do

Find campaigns with lower ROAS

Compare spend and attributed revenue to see which campaigns are driving a change in ROAS.

Compare 7-day and 30-day revenue

View 7-day and 30-day post-click revenue side by side to see how the reporting window affects results.

Investigate ad-set performance

Break down cost, impressions, and clicks by ad set to locate changes within a campaign.

YOUR REPORTING WORKFLOW

Build your Criteo report in Google Sheets

Build a spreadsheet report with formulas, pivot tables, and charts, then refresh the imported data on a schedule.

01

Choose your report columns

Select Cost, Clicks, Revenue (post-click 7 days), Sales (post-click 7 days). Add Advertiser ID, Campaign ID, Campaign to keep the detail you need in your worksheet.

02

Create charts and pivot tables

Keep imported rows on a data tab and put formulas, pivots, or client-facing charts on a separate tab.

03

Schedule refreshes

Use Schedule → Add trigger to update the sheet automatically for your regular reporting cadence.

Choose the attribution window in the Criteo metric name, such as Revenue (post-click 7 days).

Reporting coverage

Criteo reporting coverage for Google Sheets

Trusted by Agencies, Freelancers, and Founders

See how marketers are using Adzviser to automate their Criteo reporting in Google Sheets.

Ryan Whiteside

Adzviser is the Supermetrics replacement we've been looking for. Adzviser delivers the same essential functionality at a much better price point, with far superior customer support. The added bonus of a ChatGPT connector allows for seamless data analysis in a way that enhances workflow efficiency.

Digital Marketing DirectorTwo Wheels Marketing
Jared Laidlaw

I appreciate Adzviser's per-client workspace setup, which simplifies organizing data sources compared to setting them up via channels. The customer support is excellent and responsive, addressing my issues swiftly. The pricing is competitive and scales nicely with business growth, which is crucial for me.

Managing DirectorOrchard Financial Marketing
Adam Orris

It is so simple to create your integration with all the supplied connectors. I also love the ability to send data to Gsheets and Looker for automation. The best part is being able to chat with your data inside of ChatGPT's. Adzviser really helps you along the way as well. The customer support is superb.

Director of Data and AnalyticsDisruptive Advertising
Saar Bell

Adzviser completely transformed the way I handle marketing data! Connecting all my sources to Google Sheets, Looker, and ChatGPT was unbelievably simple — no endless setup or technical headaches. Everything runs fast, accurate, and at a fraction of the cost compared to other tools I’ve tried. The customer support is extremely personal and responsive.

Company OwnerBellaPOINT

Powering data-driven decisions for 15K+ companies across 100 countries

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Criteo to Google Sheets Integration FAQs

Cost, impressions, clicks, attributed sales, revenue, and ROAS, with advertiser, campaign, or ad-set detail. Reports come from Criteo’s Marketing Solutions API. View supported Criteo fields →

Connect your Criteo Marketing Solutions app credentials in Adzviser, approve advertiser access, and select your advertiser. Install the Adzviser Google Sheets add-on and sign in. Choose your workspace, source account, fields, and dates. Google Sheets setup guide →

Yes. In the Adzviser add-on, choose Schedule → Add trigger and set the refresh schedule for your report. Your sheet can then retrieve updated data without manually exporting it from the source platform. Set up scheduled refresh →

Yes. Import each connected source into its own data tab, then use formulas, pivot tables, and charts to build a shared report. You can also compare the imported results with budgets or targets already in your workbook.

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