Connect Criteo to Excel

Setup guide

How to Connect Criteo to Excel

Connect your Criteo account, set up Excel, and run your first report.

Connect Criteo to Adzviser

Connect your Criteo Marketing Solutions app credentials in Adzviser, approve advertiser access, and select your advertiser.

Set up Excel

Install the Adzviser Excel add-in, sign in, and select your workspace, account, report fields, and date range. Excel setup guide →

Run your first report

Select Cost, Revenue (post-click 7 days), Revenue (post-click 30 days) and a date range. Use the data in Excel to analyze trends and build reports.

Why this connection

Why Connect Criteo to Excel?

Use Excel to report on campaign spend, attributed sales, revenue, and ROAS from your connected Criteo account.

What you can do

Find campaigns with lower ROAS

Compare spend and attributed revenue to see which campaigns are driving a change in ROAS.

Compare 7-day and 30-day revenue

View 7-day and 30-day post-click revenue side by side to see how the reporting window affects results.

Investigate ad-set performance

Break down cost, impressions, and clicks by ad set to locate changes within a campaign.

YOUR REPORTING WORKFLOW

Build your Criteo report in Excel

Bring reporting data into Excel for pivot tables, charts, and planning workbooks. Refresh saved queries from the Adzviser task pane.

Import the report you need

Retrieve Cost, Revenue (post-click 7 days), Revenue (post-click 30 days) by Advertiser ID, Campaign ID into an Excel worksheet.

Create an Excel report

Use the imported table in pivots and charts, or compare results with your team’s targets and forecasts.

Refresh before sharing

Use Refresh all queries in the task pane. Keep the hidden adzviserQuery worksheet so your saved queries remain available.

Choose the attribution window in the Criteo metric name, such as Revenue (post-click 7 days).

Reporting coverage

Criteo reporting coverage for Excel

151supported metrics

43supported breakdowns

Complete field catalogBrowse all metrics & breakdowns for Criteo

Trusted by Agencies, Freelancers, and Founders

See how marketers are using Adzviser to export their Criteo data to Excel.

Ryan Whiteside

Adzviser is the Supermetrics replacement we've been looking for. Adzviser delivers the same essential functionality at a much better price point, with far superior customer support. The added bonus of a ChatGPT connector allows for seamless data analysis in a way that enhances workflow efficiency.

Digital Marketing DirectorTwo Wheels Marketing

Jared Laidlaw

I appreciate Adzviser's per-client workspace setup, which simplifies organizing data sources compared to setting them up via channels. The customer support is excellent and responsive, addressing my issues swiftly. The pricing is competitive and scales nicely with business growth, which is crucial for me.

Managing DirectorOrchard Financial Marketing

Adam Orris

It is so simple to create your integration with all the supplied connectors. I also love the ability to send data to Gsheets and Looker for automation. The best part is being able to chat with your data inside of ChatGPT's. Adzviser really helps you along the way as well. The customer support is superb.

Director of Data and AnalyticsDisruptive Advertising

Saar Bell

Adzviser completely transformed the way I handle marketing data! Connecting all my sources to Google Sheets, Looker, and ChatGPT was unbelievably simple — no endless setup or technical headaches. Everything runs fast, accurate, and at a fraction of the cost compared to other tools I’ve tried. The customer support is extremely personal and responsive.

Company OwnerBellaPOINT

Powering data-driven decisions for 15K+ companies across 100 countries

Criteo to Excel Integration FAQs

Cost, impressions, clicks, attributed sales, revenue, and ROAS, with advertiser, campaign, or ad-set detail. Reports come from Criteo’s Marketing Solutions API. View supported Criteo fields →

Connect your Criteo Marketing Solutions app credentials in Adzviser, approve advertiser access, and select your advertiser. Install the Adzviser Excel add-in, sign in, and select your workspace, account, report fields, and date range. Excel setup guide →

Open the Adzviser task pane and select Refresh all queries to retrieve data using your saved report settings. The Excel add-in currently supports manual refresh; scheduled refresh is available in the Google Sheets add-on. Excel refresh guide →

Yes. Import each connected source into its own data tab, then use formulas, pivot tables, and charts to build a shared report. You can also compare the imported results with budgets or targets already in your workbook.

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