How Spacemilk Centralizes Marketing Data in Claude with Adzviser MCP

Spacemilk is a fast-growing ecommerce brand selling a new type of protein made from non-GMO baker's yeast across multiple platforms. The company ferments the yeast and isolates the protein, creating a product designed to address some of the limitations of traditional whey or plant-based proteins.

As CMO, Michael Astorino oversees marketing across several channels including Amazon Seller, Amazon Ads, Shopify, Meta Ads, and TikTok Ads.

Because the business operates across both ecommerce and marketplace platforms, marketing performance data is generated across multiple systems.

The Challenge: Data Scattered Across Multiple Platforms

Before using Adzviser MCP, analyzing marketing performance required checking each platform's interface individually.

Michael would typically review Shopify to understand ecommerce sales performance, then check advertising platforms such as Meta Ads and TikTok Ads, and also review reporting from Amazon.

Because each platform provides its own reporting interface, understanding overall marketing performance meant constantly moving between multiple tabs.

During the interview, Michael used Amazon as an example of how complicated platform dashboards can be:

"The Amazon platform is a mess."

Why Spacemilk Chose Adzviser

Michael is a frequent user of Claude and enjoys exploring how AI tools can help analyze business data.

While experimenting with Claude, he asked how he could connect the company's marketing platforms so the data could be analyzed more easily. Claude recommended Adzviser as a way to connect those data sources.

Before adopting Adzviser MCP, Michael had also experimented with automation tools such as Zapier. While Zapier can automate certain workflows, it did not provide a straightforward way to retrieve and analyze marketing data across multiple advertising platforms.

Adzviser offered a more direct way to connect the platforms used by Spacemilk, including Amazon Ads, TikTok Ads, Meta Ads, and Shopify.

Another factor that stood out to Michael was the level of customer support. He mentioned that he could communicate directly with Adzviser's CEO, Zeyuan Gu, and receive quick responses whenever questions came up.

How Spacemilk Uses Adzviser

Michael connects Adzviser to all the platforms used by Spacemilk, including Amazon Ads, Amazon Seller, TikTok Ads, Meta Ads, and Shopify.

Once connected, Adzviser MCP retrieves data from these sources and brings it together in one place.

Michael also uses Claude together with Adzviser MCP to interact with the data conversationally. Instead of manually navigating multiple dashboards, he can ask questions and explore marketing performance more directly.

In addition, Michael uses Claude to schedule daily tasks that trigger Adzviser MCP to retrieve reporting data from all connected sources and send a daily update to Slack for his team.

He describes the result as:

"A single source of truth."

The Results

With Adzviser MCP connecting the different platforms, Michael now has a more streamlined way to review marketing performance.

Instead of opening several dashboards to gather information, he can access data from multiple systems in one place and interact with it directly in Claude. This also makes it easier for him to identify gaps in his ad campaigns that might otherwise go unnoticed and take action to optimize results.

• Centralized data access — All marketing data from Amazon, Meta, TikTok, and Shopify accessible through a single conversational interface in Claude.

• Automated daily reporting — Claude scheduled tasks trigger Adzviser MCP to pull data from all platforms and push daily updates to Slack, keeping the entire team informed without manual effort.

• Faster campaign optimization — By seeing performance across all platforms in one place, Michael can quickly spot gaps and underperforming campaigns that would have been missed when checking dashboards individually.

• Responsive, founder-level support — Direct communication with Adzviser's founder ensured a smooth onboarding and fast resolution of any questions.

The combination of centralized data, flexible pricing, and responsive support made Adzviser a strong fit for the Spacemilk team as they manage marketing across multiple platforms.