Disruptive Advertising's Success with Adzviser: Leveraging Custom GPT for AI Insights & Data-Driven Strategies

Disruptive Advertising is a leading Utah-based marketing agency managing campaigns for over 200 clients across Google Ads, Meta Ads, Bing Ads, and more. Known for its data-driven strategies and dedication to client success, the agency continuously seeks tools that help its teams work smarter and deliver greater value.

The Challenge: High Cost, No Scalability

Disruptive Advertising needed a faster, less expensive and more efficient way to connect client marketing data into Google Sheets, Looker, and AI tools like ChatGPT. Manual data pulls slowed down reporting, insights, and decision-making, creating bottlenecks for our teams.

• Reporting required manual data pulls from multiple marketing platforms.

• Slow, disconnected processes delayed insights and decision-making.

• AI tools like ChatGPT couldn’t access live client data easily.

• Existing solutions were either too complex or too expensive.

• Account managers and analysts needed a user-friendly, scalable solution.

The Solution: Flat Cost & Custom GPTs

Disruptive Advertising needed more than just a replacement for their costly and complex legacy tools — they needed a solution that could truly scale. With Adzviser, they found exactly that: a flexible platform offering unlimited accounts at a flat cost and powerful Custom GPT integration. The usability of the tool allows someone without a data integration background to setup and deploy with ease. This combination allowed their team to work smarter, faster, and more affordably while delivering tailored insights across hundreds of client accounts.

• Simple and Affordable Connectors — With Adzviser’s affordable and simple connectors, Adam and his team migrated over 500 client accounts — spanning GA4, Google Ads, Meta Ads, Klaviyo, Shopify, and more — in just a few days. The easy setup and flat cost structure made onboarding clients quick and hassle-free, without the usual headaches or high costs.

• Google Sheets add-on — Disruptive Advertising had long relied on Google Sheets as a core part of their reporting workflow. It was a familiar tool that gave their team flexibility in analyzing and sharing data. When they adopted Adzviser, the seamless integration with Adzviser’s Google Sheets add-on allowed them to continue using Google Sheets — but now with accurate and more automated data pulls across all their client accounts. This continuity meant the team didn’t have to overhaul their internal processes while gaining major efficiency improvements.

• Custom GPT integration — What truly transformed their workflow was Adzviser’s Custom GPT integration. The team used Adzviser’s API to build four Custom GPTs, each designed for a specific client vertical: eCommerce, B2B, B2C, and local businesses. These GPTs were packed with Disruptive Advertising’s own proven marketing knowledge and playbooks. For example, their eCommerce GPT was powered by a detailed marketing knowledge file that spanned about 30 pages — a rich, proprietary resource that helped deliver insights aligned with their best practices. The GPTs were shared across the team, enabling coworkers to collaborate, query data, and gain tailored insights — all without repeating manual steps or relying on expensive external tools.

The Impact

By integrating Adzviser’s Custom GPTs into their reporting and analytics workflows, Adam and his team at Disruptive Advertising saw major improvements:

• Significant time savings — Processes that previously involved multiple manual steps became far more streamlined. Connecting accounts and generating reports is now faster and simpler, freeing up valuable team hours.

• Smarter insights, faster — Custom GPTs deliver tailored, actionable insights for each client vertical, helping the agency stay ahead in a competitive landscape.

• Scalability unlocked — Managing data for 200+ clients is no longer a burden. Adzviser’s flat cost and unlimited account model allow the agency to grow without worrying about rising tool costs or added complexity.

• Team empowerment — Shared GPTs promote collaboration, ensuring consistent, high-quality analysis across the organization.

Want to hear more about Disruptive Advertising’s success story? Listen to our episode with Adam Orris on Adzviser Youtube Channel.