Supermetrics is a marketing data ETL platform. In 2023, they have 18K customers worldwide and hit $73.6 million in revenue.

Supermetrics is a powerful tool but here are some reasons why people look for alternatives:

• Cost: Supermetrics can be relatively expensive, especially for small businesses or individuals with limited budgets. Users might look for more affordable solutions that offer similar capabilities.
• Ease of Use: Some users may find Supermetrics complex or not intuitive for their level of expertise. Alternatives that offer a more user-friendly interface or simpler setup process could be more appealing.

Are you in search of an alternative to Supermetrics, or perhaps an additional tool to complement it? Here is a comprehensive list of the top marketing data ETL tools available for selection. Let's dive in.

Adzviser

We’re Adzviser and after using Supermetrics for a few years we believe we have created a better alternative of Supermetrics for some marketers. Adzviser gives you an AI-driven marketing report tool that is:

• Direct integrations with ChatGPT and Google Sheets to get fast results.
• A straightforward tool for marketing reports and optimization without the need for technical expertise.
• Affordable and simple pricing plans.

If this sounds attractive, do register and use our GPT on ChatGPT for a 14 days trial for $0.99.

• Website: https://adzviser.com/
• Number of connectors: 11
• Number of destinations: 3 - ChatGPT, Google Sheets and Looker Studio
• Data warehouse: No
• Dashboard: No
• Cost: Starting from $19.99/month
• Trial: 14 days trial for $0.99
• Direct integration with ChatGPT: Yes

Funnel

• Website: https://funnel.io/
• Number of connectors: 230+
• Number of destinations: 21 - Looker Studio, Google Sheets, Snowflakes, and more.
• Data warehouse: Yes
• Dashboard: Yes
• Cost: Free up to 3 connectors with 1 destination. $2585+/month for up to 18+ connectors with 1+ destinations
• Trial: No
• Direct integration with ChatGPT: No

Funnel has a lot of integrations from any marketing platform and exports it to a lot of different destinations. Funnel can be pricey compared with other Marketing ETL products.

AgencyAnalytics

• Website: https://agencyanalytics.com/
• Number of connectors: 80+
• Number of destinations: 0
• Data warehouse: Yes
• Dashboard: Yes
• Cost: Starting from $60/month
• Trial: 14 days
• Direct integration with ChatGPT: No

Agency Analytics is not an ETL product. Instead, it specializes in providing automated reporting and customizable dashboards for marketing agencies. Therefore, its features are tailored to analytics and reporting, without the broader data destination options typical of ETL products.

Two Minute Reports

• Website: https://www.gox.ai/two-minute-reports
• Number of connectors: 75+
• Number of destinations: 2 - Google Sheets and Looker Studio
• Data warehouse: No
• Dashboard: Yes
• Cost: Starting from $10/month
• Trial: 14 days
• Direct integration with ChatGPT: No

Two Minute Reports offers various data sources into Google Sheets at a very reasonable cost. However, some users have encountered setup difficulties, particularly with advertising platforms.

Power My Analytics

• Website: https://www.powermyanalytics.com/
• Number of connectors: 40+
• Number of destinations: 7 - API, BigQuery, Google Sheets, Microsoft Excel, and more
• Data warehouse: Yes
• Dashboard: Yes
• Cost: Starting from $64.9/month (with Spreadsheet add-on)
• Trial: 14 days
• Direct integration with ChatGPT: No

Power My Analytics offers an affordable price, starting from $14.95 for monthly price. But the price rises up to $64.9 each month if you want a Spreadsheet add-on.

Dataslayer

• Website: https://dataslayer.ai/
• Number of connectors: 35+
• Number of destinations: 5 - Power BI, API Query Manager, Google Sheets, Big Query, Looker Studio
• Data warehouse: Yes
• Dashboard: Yes
• Cost: Free up to 1 account per data source with all data sources
• Trial: 15 days
• Direct integration with ChatGPT: No

Dataslayer offers destination-specific pricing, with plans varying by the number of daily API calls. The pricing for the Big Query destination starts at $3500 per month, making it more expensive compared to other options.

Avian

• Website: https://avian.io/
• Number of connectors: 17
• Number of destinations: 3 - ChatGPT, Google Sheets, and Looker Studio
• Data warehouse: No
• Dashboard: Yes
• Cost: Starting from $79/month
• Trial: 7 days
• Direct integration with ChatGPT: Yes

Avian is an AI-powered data analytics platform that connects various data sources, enhancing business data integration and analysis. They started in 2021 and their pricing is relatively higher than another new AI-driven company, Adzviser.

Weld App

• Website: https://weld.app/
• Number of connectors: 100+
• Number of destinations: 7 - Snowflake, BigQuery, Google Sheets, and more.
• Data warehouse: Yes
• Dashboard: Yes
• Cost: Starting from $99/month
• Trial: 14 days
• Direct integration with ChatGPT: No

Weld categorizes integrations into four sections: marketing, finance, databases, and reverse ETL. Clients can choose integrations based on their needs. Additionally, Weld offers an AI assistant to help clients compose prompts and receive personalized SQL code in return.

Whatagraph

• Website: https://whatagraph.com/
• Number of connectors: 45+
• Number of destinations: 0
• Data warehouse: Yes
• Dashboard: Yes
• Cost: Starting from $249/month
• Trial: 7 days
• Direct integration with ChatGPT: No

Whatagraph primarily focuses on generating detailed reports and visualizations, distinguishing itself from traditional ETL tools. Compared to other companies, Whatagraph's pricing plans tend to be on the higher side.

Improvado

• Website: https://improvado.io/
• Number of connectors: 500+
• Number of destinations: 34 - MySQL, Microsoft SQL Server, SAP HANA, and more
• Data warehouse: Yes
• Dashboard: Yes
• Cost: Unknown
• Trial: Unknown
• Direct integration with ChatGPT: No

Improvado is designed for enterprise-level marketing analytics, offering capabilities to directly integrate data into over 30 destinations. It enhances user experience by leveraging AI assistants, enabling natural language queries and delivering precise responses.

Windsor.ai

• Website: https://windsor.ai/
• Number of connectors: 70+
• Number of destinations: 13 -Tableau, Looker Studio, Power BI, and more
• Data warehouse: Yes
• Dashboard: Yes
• Cost: Free up to 1 account, 1 data source, with 5 DB destinations
• Trial: 30 days
• Direct integration with ChatGPT: Yes

Windsor.ai offers over 70 destinations and over 10 destinations. Moreover, they also have direct integrations with ChatGPT. The pricing is cheaper compared with other companies.

Stitch

• Website: https://www.stitchdata.com/
• Number of connectors: 140+
• Number of destinations: 11 - Amazon Redshift, data.world, MySQL, and more
• Data warehouse: Yes
• Dashboard: No
• Cost: Starting from $100/month
• Trial: 14 days
• Direct integration with ChatGPT: No

Some users have reported that Stitch, as an ETL tool, has reliability issues, encountering difficulties in smooth operation. In terms of pricing, Stitch is considered to be mid-range compared to similar tools.

Fivetran

• Website: https://www.fivetran.com/
• Number of connectors: 490+
• Number of destinations: 16 - Apache Kafka, Panoply, Redshift, and more
• Data warehouse: Yes
• Dashboard: Yes
• Cost: Free for individuals automating ELT for small volumes of data
• Trial: 14 days
• Direct integration with ChatGPT: No

Some users have commented that Fivetran works well for low-volume data sources, such as Google Sheets; however, be aware that the platform's pricing can be cost-ineffective.

DashThis

• Website: https://dashthis.com/
• Number of connectors: 34+
• Number of destinations: 0
• Data warehouse: No
• Dashboard: Yes
• Cost: Starting from $49/month
• Trial: 15 days
• Direct integration with ChatGPT: No

DashThis offers integrations with more than 34 connections into an all-in-one dashboard, categorizing clients by business type and reporting needs to meet specific requirements.

Adverity

• Website: https://www.adverity.com/
• Number of connectors: 600+
• Number of destinations: 26 - Databricks, Power BI, Adobe Experience Platform, and more
• Data warehouse: Yes
• Dashboard: Yes
• Cost: Unknown
• Trial: Unknown
• Direct integration with ChatGPT: No

Adverity is an easy-to-understand tool for marketing reporting. However, users have complained that some settings are rigid and fixed, making it difficult to use the dashboards in a more agile and flexible way

SyncWith

• Website: https://www.syncwith.com/
• Number of connectors: 10 for Google Sheets, 5 for Looker Studio
• Number of destinations: 2 - Google Sheets and Looker Studio
• Data warehouse: No
• Dashboard: Yes
• Cost: Free up to 35 refreshes total each month, across all reports
• Trial: No
• Direct integration with ChatGPT: No

SyncWith is an easy to use app to integrate data to Google Sheets and Looker Studio. However, users have criticized SyncWith for frequently mismatching the data specified, though they note this is not a significant drawback and could be corrected with further use.

NinjaCat

• Website: https://www.ninjacat.io/
• Number of connectors: 150+
• Number of destinations: Unknown
• Data warehouse: Yes
• Dashboard: Yes
• Cost:Unknown
• Trial: No free trial
• Direct integration with ChatGPT: No

NinjaCat emphasizes an AI-enabled analytics tool powered by GPT-4's advanced NLP to simplify data management and enhance marketing insights, but they do not offer a plugin or GPT on ChatGPT.

ReportGarden

• Website: https://reportgarden.com/
• Number of connectors: 60+ (They build custom solutions for clients’ data sources)
• Number of destinations: 0
• Data warehouse: No
• Dashboard: Yes
• Cost: Starting from $89/month
• Trial: 14 days
• Direct integration with ChatGPT: No

ReportGarden offers marketing dashboard and analytics software, but some users have pointed out that the design is very simplistic and does not allow for manual calculations.

Swydo

• Website: https://www.swydo.com/
• Number of connectors: 32
• Number of destinations: 0
• Data warehouse: No
• Dashboard: Yes
• Cost: Starting from $49/month
• Trial: 14 days
• Direct integration with ChatGPT: No

Swydo is an automated marketing reporting and monitoring platform; however, it has been noted that its reports are not customizable.

Catchr

• Website: https://www.catchr.io/
• Number of connectors: 30+
• Number of destinations: 5 - Google Data Studio, Google Sheets, Google Big Query, and more
• Data warehouse: Yes
• Dashboard: Yes
• Cost: Starting from $11.99/month with 1 data source and access to all destinations
• Trial: 14 days
• Direct integration with ChatGPT: No

Catchr is designed to visualize clients' marketing data with destinations and data warehouses. It enables clients to generate an overview report with multiple data sources.

Salesforce Marketing Cloud Intelligence - Formerly known as Datorama

• Website: https://www.salesforce.com/products/marketing-intelligence/
• Number of connectors: Unknown
• Number of destinations: Unknown
• Data warehouse: Yes
• Dashboard: Yes
• Cost: Starting from $1250/month
• Trial: Unknown
• Direct integration with ChatGPT: No

Datorama was acquired by Salesforce in 2018 and has been rebranded into Salesforce Marketplace. This platform offers enterprise-level marketing analytics at a hefty price tag.

Reportingninja

• Website: https://www.reportingninja.com/
• Number of connectors: 20+
• Number of destinations: 2 - Google Sheets + Looker Studio
• Data warehouse: No
• Dashboard: Yes
• Cost: Starting at $20/month
• Trial: 15 days
• Direct integration with ChatGPT: No

Reporting Ninja offers features such as an intuitive report editor, schedule reports, and a white-label client portal for accessing and interacting with reports and dashboards.

Rockerbox

• Website: https://www.rockerbox.com/
• Number of connectors: 75+
• Number of destinations: 2+ - Snowflake, Google Big Query, and Amazon Redshift
• Data warehouse: Yes
• Dashboard: Yes
• Cost: Starting from free
• Trial: No free trial
• Direct integration with ChatGPT: No

Rockerbo offers hard-to-track channels’ service, such as podcast advertising, Linear TV, and influencers. But some users have reported occasional issues with their dashboard's functionality. Additonally, clients do have to talk to sales to get a quote.

Adveronix

• Website: https://www.adveronix.com/
• Number of connectors: 3
• Number of destinations: 1 - Google Sheets
• Data warehouse: No
• Dashboard: Yes
• Cost: Starting from $39/month with Google Sheets Add-on
• Trial: 14 days
• Direct integration with ChatGPT: No

Adveronix offers three straightforward integration options. However, clients looking for broader connectivity and data extraction capabilities to additional destinations might explore alternatives to meet their more extensive integration requirements.

Databox

• Website: https://databox.com/
• Number of connectors: 120+
• Number of destinations: 0
• Data warehouse: No
• Dashboard: Yes
• Cost: Free up to 3 data sources each month
• Trial: No
• Direct integration with ChatGPT: No

Databox provides a platform for aggregating data from diverse sources into dashboards, allowing clients to create custom presentations featuring their branding. However, it's noted that the guided onboarding process is considered expensive at $500 (one-time fee), which may be a consideration for clients evaluating the cost against the service benefits.

TapClicks

• Website: https://www.tapclicks.com/
• Number of connectors: 220+
• Number of destinations: 3 - Google Sheets, Looker Studio, and Google Analytics 4
• Data warehouse: No
• Dashboard: Yes
• Cost: Unknown
• Trial: 14 days
• Direct integration with ChatGPT: No

TapClicks offers solutions tailored to various industries, including media companies, brands, agencies, franchises, and healthcare, among others. To get a quote,direct consultation with their sales team is necessary. Notably, TapClicks' pricing can significantly surpass that of its competitors, which may impact budget considerations for potential clients.

Cyfe

• Website: https://www.cyfe.com/
• Number of connectors: 100+
• Number of destinations: 0
• Data warehouse: 0
• Dashboard: Yes
• Cost: Starting from $19/month with 2 dashboards and 1 user
• Trial: 14 days
• Direct integration with ChatGPT: No

Cyfe is an all-in-one business dashboard platform that enables you to monitor and visualize your key performance indicators (KPIs). Users have noted that the limited selection of widgets restricts the functionality and customization options of the dashboard display.

Coupler

• Website: https://www.coupler.io/
• Number of connectors: 50+
• Number of destinations: 10+
• Data warehouse: Yes
• Dashboard: Yes
• Cost: Starting at $49/month
• Trial: 14 days
• Direct integration with ChatGPT: No

Coupler offers solutions tailored for various sectors, including marketing, sales, e-commerce, and finance. It supports data integrations from over 50 apps. enabling users to consolidate their data into familiar interfaces. The lack of comprehensive documentation on certain topics may result in clients not receiving adequate information about the company.

Grow

• Website: https://www.grow.com/
• Number of connectors: 100+
• Number of destinations: 0
• Data warehouse: No
• Dashboard: Yes
• Cost: Unknown
• Trial: Unknown
• Direct integration with ChatGPT: No

Grow offers an intuitive and user-friendly interface that simplifies data analysis. However, its main drawback is its expensive pricing structure; the basic package might not meet everyone's needs since it lacks some features.

Conclusion

There are many ETL tools for website marketing data. This blog aims to showcase alternatives to Supermetrics, providing you with a variety of options to enhance your data management strategies.

If you're considering Adzviser, we invite you to sign up for a trial. Our straightforward and affordable pricing structure highlights our commitment to efficiency, including direct integrations with ChatGPT to streamline your operations.