Supermetrics is a marketing data ETL platform. In 2023, they have 18K customers worldwide and hit $73.6 million in revenue.
Supermetrics is a powerful tool but here are some reasons why people look for alternatives:
Are you in search of an alternative to Supermetrics, or perhaps an additional tool to complement it? Here is a comprehensive list of the top marketing data ETL tools available for selection. Let's dive in.
We’re Adzviser and after using Supermetrics for a few years we believe we have created a better alternative of Supermetrics for some marketers. Adzviser gives you an AI-driven marketing report tool that is:
If this sounds attractive, do register and use our GPT on ChatGPT for a 14 days trial for $0.99.
Funnel has a lot of integrations from any marketing platform and exports it to a lot of different destinations. Funnel can be pricey compared with other Marketing ETL products.
Agency Analytics is not an ETL product. Instead, it specializes in providing automated reporting and customizable dashboards for marketing agencies. Therefore, its features are tailored to analytics and reporting, without the broader data destination options typical of ETL products.
Two Minute Reports offers various data sources into Google Sheets at a very reasonable cost. However, some users have encountered setup difficulties, particularly with advertising platforms.
Power My Analytics offers an affordable price, starting from $14.95 for monthly price. But the price rises up to $64.9 each month if you want a Spreadsheet add-on.
Dataslayer offers destination-specific pricing, with plans varying by the number of daily API calls. The pricing for the Big Query destination starts at $3500 per month, making it more expensive compared to other options.
Avian is an AI-powered data analytics platform that connects various data sources, enhancing business data integration and analysis. They started in 2021 and their pricing is relatively higher than another new AI-driven company, Adzviser.
Weld categorizes integrations into four sections: marketing, finance, databases, and reverse ETL. Clients can choose integrations based on their needs. Additionally, Weld offers an AI assistant to help clients compose prompts and receive personalized SQL code in return.
Whatagraph primarily focuses on generating detailed reports and visualizations, distinguishing itself from traditional ETL tools. Compared to other companies, Whatagraph's pricing plans tend to be on the higher side.
Improvado is designed for enterprise-level marketing analytics, offering capabilities to directly integrate data into over 30 destinations. It enhances user experience by leveraging AI assistants, enabling natural language queries and delivering precise responses.
Windsor.ai offers over 70 destinations and over 10 destinations. Moreover, they also have direct integrations with ChatGPT. The pricing is cheaper compared with other companies.
Some users have reported that Stitch, as an ETL tool, has reliability issues, encountering difficulties in smooth operation. In terms of pricing, Stitch is considered to be mid-range compared to similar tools.
Some users have commented that Fivetran works well for low-volume data sources, such as Google Sheets; however, be aware that the platform's pricing can be cost-ineffective.
DashThis offers integrations with more than 34 connections into an all-in-one dashboard, categorizing clients by business type and reporting needs to meet specific requirements.
Adverity is an easy-to-understand tool for marketing reporting. However, users have complained that some settings are rigid and fixed, making it difficult to use the dashboards in a more agile and flexible way
SyncWith is an easy to use app to integrate data to Google Sheets and Looker Studio. However, users have criticized SyncWith for frequently mismatching the data specified, though they note this is not a significant drawback and could be corrected with further use.
NinjaCat emphasizes an AI-enabled analytics tool powered by GPT-4's advanced NLP to simplify data management and enhance marketing insights, but they do not offer a plugin or GPT on ChatGPT.
ReportGarden offers marketing dashboard and analytics software, but some users have pointed out that the design is very simplistic and does not allow for manual calculations.
Swydo is an automated marketing reporting and monitoring platform; however, it has been noted that its reports are not customizable.
Catchr is designed to visualize clients' marketing data with destinations and data warehouses. It enables clients to generate an overview report with multiple data sources.
Datorama was acquired by Salesforce in 2018 and has been rebranded into Salesforce Marketplace. This platform offers enterprise-level marketing analytics at a hefty price tag.
Reporting Ninja offers features such as an intuitive report editor, schedule reports, and a white-label client portal for accessing and interacting with reports and dashboards.
Rockerbo offers hard-to-track channels’ service, such as podcast advertising, Linear TV, and influencers. But some users have reported occasional issues with their dashboard's functionality. Additonally, clients do have to talk to sales to get a quote.
Adveronix offers three straightforward integration options. However, clients looking for broader connectivity and data extraction capabilities to additional destinations might explore alternatives to meet their more extensive integration requirements.
Databox provides a platform for aggregating data from diverse sources into dashboards, allowing clients to create custom presentations featuring their branding. However, it's noted that the guided onboarding process is considered expensive at $500 (one-time fee), which may be a consideration for clients evaluating the cost against the service benefits.
TapClicks offers solutions tailored to various industries, including media companies, brands, agencies, franchises, and healthcare, among others. To get a quote,direct consultation with their sales team is necessary. Notably, TapClicks' pricing can significantly surpass that of its competitors, which may impact budget considerations for potential clients.
Cyfe is an all-in-one business dashboard platform that enables you to monitor and visualize your key performance indicators (KPIs). Users have noted that the limited selection of widgets restricts the functionality and customization options of the dashboard display.
Coupler offers solutions tailored for various sectors, including marketing, sales, e-commerce, and finance. It supports data integrations from over 50 apps. enabling users to consolidate their data into familiar interfaces. The lack of comprehensive documentation on certain topics may result in clients not receiving adequate information about the company.
Grow offers an intuitive and user-friendly interface that simplifies data analysis. However, its main drawback is its expensive pricing structure; the basic package might not meet everyone's needs since it lacks some features.
There are many ETL tools for website marketing data. This blog aims to showcase alternatives to Supermetrics, providing you with a variety of options to enhance your data management strategies.
If you're considering Adzviser, we invite you to sign up for a trial. Our straightforward and affordable pricing structure highlights our commitment to efficiency, including direct integrations with ChatGPT to streamline your operations.
Hi! I am Zeyuan Gu. I am building an affordable, easy-to-use alternative to Supermetrics. You can read about my journey and what I have learned along the way on this blog.