Claude Skills for Adzviser MCP
If you’re a marketer who uses Claude with our Adzviser MCP server, this update is a big one.
Claude Skills are now officially available—and you can start using them today as the foundation for building reusable “instruction menus” that teach Claude how to execute your repeatable tasks, exactly the way you want. To help you get started, we’ve also released a free Claude Skill you can try right away.
This is one of those features that feels simple on the surface, but it quietly changes how you build your workflows.
Let’s break down why.
Why Claude Skills Matter (In Plain English)
Anthropic’s GitHub and documentation can feel pretty technical, but the idea behind Claude Skills is actually very straightforward:
A Claude Skill = a reusable instruction manual and knowledge base
It tells Claude how you want tasks to be done, what standards to follow, which MCP tools to use, and how to respond when things go wrong.
Once you create a skill, you can use it to generate monthly client reports in the exact order you want—from Google Ads to Facebook Ads to GA4, with the precise metrics and breakdowns you’ve defined. Even a simple prompt like “Build a report for my client A” will follow your full reporting workflow automatically.
Skills essentially become your “playbooks” that Claude can call on demand.
How Skills Compare to Custom GPTs and Gemini Gems
If you’ve used ChatGPT’s Custom GPTs or Gemini’s Gems, the concept might sound familiar—but Claude takes it further.
Here’s the honest comparison:
- Custom GPT (ChatGPT): You can’t combine multiple Custom GPTs in a single workflow.
- Gemini Gem: Cannot call external tools or run scripts.
- Claude Skills: This is where the real upgrade happens.
With Skills, you get true stackability—you can mix and match different skills like building blocks. For example:
- “Facebook Ads Analysis Skill”
- “Weekly Summary Skill”
Claude can use both together in the same conversation and coordinate the workflow automatically.
In short: Skills work together. GPTs and Gems don’t.
Skills, MCP, Projects — What Works With What?
Many people confuse these, so here’s the clean version:
- Claude = the brain
- Claude Skills = reusable instruction manuals
- MCP (including Adzviser MCP) = the tools Claude can use to act (retrieve data, fetch metrics, run API calls)
- Projects = a workspace where you combine Skills + MCP + long-term context
They’re designed to be used together. If you want to build real workflows—or full AI agents—you’ll likely use all three.
What You Can Do With Claude Skills (with Adzviser Examples)
Here are practical ways marketers can use Skills starting today, especially when paired with the Adzviser MCP server.
Basic: Turn On and Use Skills Out of the Box
Enable an official skill (e.g., Theme Factory) and ask Claude to apply a clean theme to your report or dashboard.
Adzviser tie-in: Pull data using our MCP tools → ask Claude to style the output using a Theme skill.
Intermediate: Modify or Extend Skills
Create a customized version of an existing skill.
Example: Upload your brand's slide template → build a “Branded Deck” skill → every presentation Claude touches follows your exact brand rules.
Adzviser angle: Have Claude automatically format PPC or ROAS charts the way your team prefers.
Advanced: Convert Your Existing Workflows Into Skills
If you already use Claude to pull Google Ads or Meta Ads data via Adzviser MCP, turn that workflow into a reusable skill.
Now you can say: “Run the weekly performance review” from any chat.
No need to re-explain your workflow. No copy-pasting instructions.
Expert: Combine Multiple Skills + MCP + Projects
Example advanced setup:
- Skill 1: Keyword Research (using Adzviser Google Ads Connector via MCP)
- Skill 2: Blog Writer (SEO-driven)
- Skill 3: Brand Voice Guidelines
- Project instructions: “Use all three skills to create each piece of content.”
Claude will orchestrate the workflow automatically.
This is how true AI “agents” get built—with no engineering overhead.
Why This Matters for Marketers
Because your work is repeatable, but your time is limited.
With Skills + Adzviser MCP:
- Your reporting workflows can run the same way every time
- Your dashboards follow fixed rules
- Your analyses follow consistent logic
- Your data calls always use the right metric names
- Your team executes processes the same way, every time
You’re essentially giving Claude a set of standard operating procedures that never get lost.
Try Claude Skills With Adzviser MCP Today
Our Claude Skills are now available—and you can start using them immediately.
If you’re already using Adzviser MCP, you don’t need to install anything new. Just:
- Open Claude
- Enable your skill
- Use it in any workflow alongside your Adzviser MCP tools
If you build something cool with it, please send it our way—we love seeing how marketers shape their own Claude-powered workflows.
Inside Claude Skills is where some of the most exciting workflow innovation is about to happen, and we’re thrilled to help you build it.
Hi! I am Zeyuan Gu. I am building easy-to-use and affordable data connectors for marketers. You can read about my journey and what I have learned along the way on this blog.
