Zakres raportowania
The Trade Desk Metryki i podziały
Poznaj metrykę i podziały dostępne za pośrednictwem łącznika The Trade Desk Adzviser. Zacznij od tych przykładów lub przeszukaj cały katalog.
Wskaźniki
CPM (adv currency)Click conversion 01 revenueClick conversion 01ClicksImpressionsBids
Zobacz wszystkie wskaźniki (120)
- Click conversion 01
- Click conversion 02
- Click conversion 03
- Click conversion 04
- Click conversion 05
- Click conversion 06
- Click conversion 01 revenue
- Click conversion 02 revenue
- Click conversion 03 revenue
- Click conversion 04 revenue
- Click conversion 05 revenue
- Click conversion 06 revenue
- View through conversion 01
- View through conversion 02
- View through conversion 03
- View through conversion 04
- View through conversion 05
- View through conversion 06
- View through conversion 01 revenue
- View through conversion 02 revenue
- View through conversion 03 revenue
- View through conversion 04 revenue
- View through conversion 05 revenue
- View through conversion 06 revenue
- Conversion touch 01
- Conversion touch 02
- Conversion touch 03
- Conversion touch 04
- Conversion touch 05
- Conversion touch 06
- Conversion touch 01 revenue
- Conversion touch 02 revenue
- Conversion touch 03 revenue
- Conversion touch 04 revenue
- Conversion touch 05 revenue
- Conversion touch 06 revenue
- Time weighted decay conversion 01
- Time weighted decay conversion 02
- Time weighted decay conversion 03
- Time weighted decay conversion 04
- Time weighted decay conversion 05
- Time weighted decay conversion 06
- Time weighted decay conversion 01 revenue
- Time weighted decay conversion 02 revenue
- Time weighted decay conversion 03 revenue
- Time weighted decay conversion 04 revenue
- Time weighted decay conversion 05 revenue
- Time weighted decay conversion 06 revenue
- TTD cost (USD)
- TTD cost (adv currency)
- TTD cost (partner currency)
- Partner cost (USD)
- Partner cost (adv currency)
- Partner cost (partner currency)
- Advertiser cost (USD)
- Advertiser cost (adv currency)
- Advertiser cost (partner currency)
- Impressions
- Clicks
- CTR
- CPM (adv currency)
- CPC (adv currency)
- Total conversion 01
- Total conversion 01 revenue
- Total conversion 02
- Total conversion 02 revenue
- Total conversion 03
- Total conversion 03 revenue
- Total conversion 04
- Total conversion 04 revenue
- Total conversion 05
- Total conversion 05 revenue
- Total conversion 06
- Total conversion 06 revenue
- Click conversions
- Cost per click conversion
- Click conversion revenue
- View-through conversions
- Cost per view-through conversion
- View-through conversion revenue
- Touch conversions
- Cost per touch conversion
- Touch conversion revenue
- Time-weighted decay conversions
- Cost per time-weighted decay conversion
- Time-weighted decay conversion revenue
- Sampled tracked impressions
- Sampled viewed impressions
- Sampled in-view rate
- Bids
- Win rate
- Total bid amount (USD)
- Total bid amount (adv currency)
- Total bid amount (partner currency)
- Bid CPM (adv currency)
- Player views
- Player engaged views
- Player completed views
- Player starts
- Player mute
- Player unmute
- Player pause
- Player resume
- Player full screen
- Player errors
- Player skip
- Player rewind
- Player expansion
- Player collapse
- Player close
- Player invitation accept
- Player 25% complete
- Player 50% complete
- Player 75% complete
- Companion clicks
- Companion impressions
- Audio impressions
- Audience impressions
- Total conversions
- Total conversions CPA (adv currency)
Wymiary
Advertiser's referral URL ignored in conversionCreative IDAudience IDCountryDevice typeIndustry category path
Zobacz wszystkie wymiary (127)
- Creative ID
- Creative name
- Creative description
- Creative type
- Creative availability
- Creative image
- Creative image URL
- Creative image landing URL
- Creative flight start
- Creative flight end date
- Creative flight start date and time
- Creative flight end date and time
- Creative created date
- Creative updated date
- Creative share link
- Creative served in China
- Ad server creative placement ID
- Ad server name
- Ad format
- Frequency
- Ad group ID
- Ad group name
- Ad group description
- Ad group enabled
- Ad group is high fill rate
- Ad group availability
- Ad group created date
- Ad group updated date
- Ad group labels
- Ad group is classic
- Ad group Koa features enabled
- Ad group predictive clearing
- Ad group identity alliance
- Ad group budget in impressions
- Ad group budget (adv currency)
- Ad group daily cap in impressions
- Ad group daily target in impressions
- Ad group daily cap (adv currency)
- Ad group daily target (adv currency)
- Ad group base bid CPM (adv currency)
- Advertiser ID
- Advertiser name
- Advertiser description
- Advertiser currency code
- Advertiser keywords
- Advertiser availability
- Advertiser logo URL
- Advertiser domain address
- Advertiser dimensional bidding supported
- Advertiser's referral URL ignored in conversion
- Audience ID
- Audience name
- Audience description
- Audience auto generated
- Audience geo for counts
- Audience unique user count
- Audience persons count
- Audience household count
- Campaign ID
- Campaign name
- Campaign type
- Campaign availability
- Campaign description
- Campaign budget amount
- Campaign budget currency
- Campaign budget in impressions
- Campaign daily budget amount
- Campaign daily budget currency
- Campaign daily budget in impressions
- Campaign start date
- Campaign end date
- Campaign start date and time
- Campaign end date and time
- Campaign created date
- Campaign updated date
- Campaign auto allocator enabled
- Campaign auto prioritization enabled
- Campaign minimum ad group spend in advertiser currency
- Campaign pacing mode
- Campaign labels
- Campaign CPA click weight
- Campaign CPA view weight
- Campaign CTV targeting/attribution
- Category name
- Industry category ID
- Industry category name
- Industry category path
- Industry category parent ID
- Click conversion currency 01
- Click conversion currency 02
- Click conversion currency 03
- Click conversion currency 04
- Click conversion currency 05
- Click conversion currency 06
- View through conversion currency 01
- View through conversion currency 02
- View through conversion currency 03
- View through conversion currency 04
- View through conversion currency 05
- View through conversion currency 06
- Data element
- 1st party data ID
- 3rd party data ID
- 3rd party data brand ID
- 3rd party data brand
- Deal ID
- Country
- Country code
- Region
- Metro
- City
- Site
- Site/category bid factor
- Fold
- Fold bid factor
- Language
- Partner ID
- Partner currency code
- Device type
- Operating system version
- Operating system
- Browser
- Recency group
- Recency group start
- Recency group end
- Supply vendor integer ID
- Supply vendor
Konfiguracja
Połącz The Trade Desk MCP w trzech krokach
1
Połącz The Trade Desk z Adzviser
Utwórz obszar roboczy. Połącz The Trade Desk przy użyciu loginu i hasła API przygotowanego dla Adzviser.
2
Połącz Adzviser ze swoim asystentem AI
W przypadku Claude wybierz Adzviser w katalogu konektorów. W przypadku ChatGPT dodaj wtyczkę Adzviser. W innym obsługiwanym narzędziu AI użyj adresu https://mcp.adzviser.com/http.
3
Zadaj pierwsze pytanie
Otwórz Adzviser w asystencie AI i zapytaj, co chcesz wiedzieć o The Trade Desk.
Szybka kontrola połączenia
Wyświetl listę moich połączonych kont reklamodawców The Trade Desk i pokaż obszar roboczy Adzviser dla każdego z nich. Gdy dokonam wyboru, pokaż wskaźniki "Click conversion revenue" za ostatnie 7 pełnych dni.
Przeprowadź dokładniejszą analizę
Optymalizacja ofert
Przejrzyj The Trade Desk wyników stawek dla wybranego przeze mnie obszaru roboczego w ciągu ostatnich 30 pełnych dni. Dla każdej grupy reklam: strategia ustalania stawek, współczynnik wygranych, eCPM, konwersje i CPA. Zalecanie dostosowań stawek w celu uzyskania optymalnej skuteczności.
Pomysły na prompty
Prompty do wypróbowania dla The Trade Desk
Cotygodniowe wyniki kampanii
Cotygodniowy programowy przegląd.
Optymalizacja ofert
Zoptymalizuj stawki programatyczne.
Analiza atrybucji międzykanałowej
Analizuj wpływ cross-channel.
