取得できるレポートデータ
Criteo メトリクスと内訳
販売件数、売上、ROAS には同じアトリビューション期間を使ってください。カタログにはクリック後と閲覧後のフィールドが別々にあります。キャンペーンと日付が同じでも、選ぶフィールドによって結果が変わることがあります。
Adzviser の Criteo コネクタで利用可能なメトリクスと内訳を探索します。これらの例から始めるか、完全なカタログを検索します。
指標
CPO (cost per order)CostConversion rateVideo startsClicksImpressions
すべての指標を表示（151件）
- Impressions
- Clicks
- CTR
- Conversion rate
- CPO (cost per order)
- Cost
- Sales
- COS (Cost of sale)
- Revenue
- Exposed users
- Audience
- Reach
- Overall competition win
- Effective cost per mille (eCPM)
- Average cart
- Return on advertising spending (ROAS)
- Advertiser value
- Cost of advertiser value
- Viewed displays
- Unviewed displays
- Untracked displays
- Qualified visits
- Visits
- Cost per visit
- Bounce rate
- Potential displays
- Post-install sales
- App installs
- Post-install conversion rate
- Post-install cost of sale
- Post-install order value
- Cost per install
- Install rate
- Post-install cost per order
- Post-install ROAS
- Omnichannel revenue
- Omnichannel sales
- Store ROAS (post-click 30 days)
- Store sales (post-click 30 days)
- Store revenue (post-click 30 days)
- CPC
- Video starts
- Video completed
- Video completion rate
- Video cost per completed view
- Sales (post-click 1 day)
- Sales (post-click 7 days)
- Sales (post-click 30 days)
- Sales (post-view 24 hours)
- Sales (post-click 30 days + post-view 24 hours)
- Revenue (post-click 1 day)
- Revenue (post-click 7 days)
- Revenue (post-click 30 days)
- Revenue (post-view 24 hours)
- Revenue (post-click 30 days + post-view 24 hours)
- ROAS (post-click 1 day)
- ROAS (post-click 7 days)
- ROAS (post-click 30 days)
- ROAS (post-view 24 hours)
- ROAS (post-click 30 days + post-view 24 hours)
- Conversion rate (post-click 1 day)
- Conversion rate (post-click 7 days)
- Conversion rate (post-click 30 days)
- Conversion rate (post-view 24 hours)
- Conversion rate (post-click 30 days + post-view 24 hours)
- Cost per order (post-click 1 day)
- Cost per order (post-click 7 days)
- Cost per order (post-click 30 days)
- Cost per order (post-view 24 hours)
- Cost per order (post-click 30 days + post-view 24 hours)
- Cost of sale (post-click 1 day)
- Cost of sale (post-click 7 days)
- Cost of sale (post-click 30 days)
- Cost of sale (post-view 24 hours)
- Cost of sale (post-click 30 days + post-view 24 hours)
- Average cart (post-click 1 day)
- Average cart (post-click 7 days)
- Average cart (post-click 30 days)
- Average cart (post-view 24 hours)
- Average cart (post-click 30 days + post-view 24 hours)
- Sales (same device, advertiser attribution)
- Sales (same device, post-click 1 day)
- Sales (same device, post-click 7 days)
- Sales (same device, post-click 30 days)
- Sales (same device, post-view 24 hours)
- Sales (same device, post-click 30 days + post-view 24 hours)
- Revenue (same device, advertiser attribution)
- Revenue (same device, post-click 1 day)
- Revenue (same device, post-click 7 days)
- Revenue (same device, post-click 30 days)
- Revenue (same device, post-view 24 hours)
- Revenue (same device, post-click 30 days + post-view 24 hours)
- ROAS (same device, advertiser attribution)
- ROAS (same device, post-click 1 day)
- ROAS (same device, post-click 7 days)
- ROAS (same device, post-click 30 days)
- ROAS (same device, post-view 24 hours)
- ROAS (same device, post-click 30 days + post-view 24 hours)
- Conversion rate (same device, advertiser attribution)
- Conversion rate (same device, post-click 1 day)
- Conversion rate (same device, post-click 7 days)
- Conversion rate (same device, post-click 30 days)
- Conversion rate (same device, post-view 24 hours)
- Conversion rate (same device, post-click 30 days + post-view 24 hours)
- Cost per order (same device, advertiser attribution)
- Cost per order (same device, post-click 1 day)
- Cost per order (same device, post-click 7 days)
- Cost per order (same device, post-click 30 days)
- Cost per order (same device, post-view 24 hours)
- Cost per order (same device, post-click 30 days + post-view 24 hours)
- Cost of sale (same device, advertiser attribution)
- Cost of sale (same device, post-click 1 day)
- Cost of sale (same device, post-click 7 days)
- Cost of sale (same device, post-click 30 days)
- Cost of sale (same device, post-view 24 hours)
- Cost of sale (same device, post-click 30 days + post-view 24 hours)
- Average cart (same device, advertiser attribution)
- Average cart (same device, post-click 1 day)
- Average cart (same device, post-click 7 days)
- Average cart (same device, post-click 30 days)
- Average cart (same device, post-view 24 hours)
- Average cart (same device, post-click 30 days + post-view 24 hours)
- Omnichannel ROAS (same device, post-click 30 days)
- Omnichannel ROAS (cross-device, post-click 30 days)
- Omnichannel ROAS (same device, post-view 24 hours)
- Omnichannel ROAS (cross-device, post-view 24 hours)
- Omnichannel revenue (same device, post-click 30 days)
- Omnichannel revenue (cross-device, post-click 30 days)
- Omnichannel revenue (same device, post-view 24 hours)
- Omnichannel revenue (cross-device, post-view 24 hours)
- Omnichannel sales (same device, post-click 30 days)
- Omnichannel sales (cross-device, post-click 30 days)
- Omnichannel sales (same device, post-view 24 hours)
- Omnichannel sales (cross-device, post-view 24 hours)
- Omnichannel ROAS
- Store ROAS (post-view 24 hours)
- Store sales (post-view 24 hours)
- Store revenue (post-view 24 hours)
- Advertiser value (cross-device)
- Cost of advertiser value (cross-device)
- Cost per qualified visit
- Video first quartile
- Video midpoint
- Video third quartile
- Video start rate
- Video average view rate
- Video cost per view
- Revenue CPC
- Ad set bid value
- Maximum impressions
- Ad set budget amount
内訳
Channel IDAdvertiser IDMarketing objective IDOSDateCategory ID
すべての内訳を表示（43件）
- Advertiser ID
- Advertiser name
- Campaign ID
- Campaign
- Ad set ID
- Ad set name
- Category ID
- Category
- Date
- Hour
- Week
- Month
- Year
- OS
- Devices
- Ad ID
- Ad name
- Coupon ID
- Coupon
- Marketing objective ID
- Marketing objective
- Channel ID
- Channel
- Goal
- Ad channel
- Social platform
- Ad set status
- Ad set delivery status
- Ad set bid type
- Cost controller
- Budget strategy
- Budget renewal
- Budget delivery smoothing
- Budget delivery week
- Targeted devices
- Targeted environments
- Targeted operating systems
- Frequency capping
- Targeted countries
- Targeted subdivisions
- Targeted ZIP codes
- Currency
- Reporting currency
設定
Criteo MCP を 3 段階で接続
1
CriteoをAdzviserに接続
ワークスペースを作成します。Criteo で Marketing Solutions 用の Client Credentials アプリを作成し、Analytics と Campaigns に Read 権限を付与します。広告主アカウントの管理者にアクセスを承認してもらい、Adzviser にクライアント ID とシークレットを入力して広告主を選択します。アカウントへのアクセス要件を確認 →
2
Adzviser を AI アシスタントに接続
Claudeでは、コネクタディレクトリからAdzviserを選択してください。ChatGPTでは、Adzviserプラグインを追加してください。その他の対応AIツールでは、https://mcp.adzviser.com/httpを使用してください。
3
最初の質問をする
AIアシスタントで Adzviser を開き Criteo について知りたいことを尋ねる。
この接続は読み取り専用です。AI アシスタントはレポートを取得できますが、接続先のデータソースアカウントを変更することはできません。
クイック接続チェック
接続済みのCriteo広告主と、それぞれのAdzviserワークスペースを一覧にしてください。私が1つ選んだら、当日を除く直近7日間の「Revenue」を表示してください。
さらに詳しく分析する
キャンペーン予算の検討を準備する
選択したワークスペースの当日を除く直近の30日間について、クリック後7日間のアトリビューションを使い、Criteoのキャンペーン支出、広告に帰属する売上、ROASを分析してください。キャンペーンを予算増額、詳しい調査、継続観察の候補に分類してください。各判断は支出と売上規模、ROASで裏付けてください。配分を提案する前に、目標のROASと予算を確認してください。
プロンプトの例
Criteoで試せるプロンプト
キャンペーンパフォーマンスレポート
キャンペーン支出、売上、ROAS を 1 つのテーブルで比較します。
キャンペーン予算の検討を準備する
予算の増額・減額を検討すべきキャンペーンを特定できます。
ROAS 変更の背後にあるキャンペーンを見つける
ROAS の変化を引き起こしたのが支出と収益のどちらであるかを確認します。
