Cobertura de informes
Métricas y desgloses de Matomo
Explora las métricas y los desgloses disponibles a través del conector Matomo de Adzviser. Empieza con estos ejemplos o busque en el catálogo completo.
Métricas
Ecommerce total revenueEcommerce ordersOutlink unique clicksUsersOutlink total time spent (sec)Outlink clicks
Ver todas las métricas (206)
- Outlink unique clicks
- Outlink clicks
- Outlink total time spent (sec)
- Ecommerce subtotal
- Ecommerce tax
- Ecommerce shipping
- Ecommerce discount
- Ecommerce orders
- Ecommerce visits
- Ecommerce total revenue
- Ecommerce average order value
- Ecommerce purchased products
- Goal conversions
- Goal conversions (new visit)
- Goal conversions (returning visit)
- Goal revenue
- Goal revenue (new visit)
- Goal revenue (returning visit)
- Goal visits converted
- Goal visits converted (new visit)
- Goal visits converted (returning visit)
- Downloads
- Unique downloads
- Download total time spent (sec)
- Product revenue
- Product quantity
- Product unique purchases
- Product average price
- Product average quantity
- Event visits
- Event unique visitors
- Events
- Events with value
- Event value
- Average event value
- Event action visits
- Event action unique visitors
- Event action events
- Event action events with value
- Event action event value
- Event action average event value
- Visits
- Unique visitors
- Users
- Actions
- Actions per visit
- Max actions
- Bounces
- Bounce rate
- Converted visits
- Total visit length (sec)
- Avg. visit duration (sec)
- Location visits
- Location unique visitors
- Location users
- Location actions
- Location actions per visit
- Location max actions
- Location bounces
- Location bounce rate
- Location conversions
- Location converted visits
- Location revenue
- Location total visit length (sec)
- Location avg. time on website (sec)
- City visits
- City unique visitors
- City users
- City actions
- City actions per visit
- City bounces
- City bounce rate
- City conversions
- City converted visits
- City revenue
- City total visit length (sec)
- City avg. time on website (sec)
- Language visits
- Language unique visitors
- Language users
- Language actions
- Language max actions
- Language actions per visit
- Language bounces
- Language bounce rate
- Language converted visits
- Language total visit length (sec)
- Language avg. time on website (sec)
- Device visits
- Device unique visitors
- Device users
- Device actions
- Device actions per visit
- Device max actions
- Device bounces
- Device bounce rate
- Device conversions
- Device converted visits
- Device revenue
- Device total visit length (sec)
- Device avg. time on website (sec)
- Page visits
- Page unique visitors
- Page users
- Page actions
- Page actions per visit
- Page max actions
- Page bounces
- Page bounce rate
- Page conversions
- Page converted visits
- Page revenue
- Page total visit length (sec)
- Page avg. time on website (sec)
- Page title visits
- Page title unique visitors
- Page title users
- Page title actions
- Page title actions per visit
- Page title max actions
- Page title bounces
- Page title bounce rate
- Page title converted visits
- Page title total visit length (sec)
- Page title avg. time on website (sec)
- Channel visits
- Channel unique visitors
- Channel users
- Channel actions
- Channel actions per visit
- Channel max actions
- Channel bounces
- Channel bounce rate
- Channel conversions
- Channel converted visits
- Channel revenue
- Channel total visit length (sec)
- Channel avg. time on website (sec)
- Referrer visits
- Referrer unique visitors
- Referrer users
- Referrer actions
- Referrer actions per visit
- Referrer max actions
- Referrer bounces
- Referrer bounce rate
- Referrer converted visits
- Referrer total visit length (sec)
- Referrer avg. time on website (sec)
- Search engine visits
- Search engine unique visitors
- Search engine users
- Search engine actions
- Search engine actions per visit
- Search engine max actions
- Search engine bounces
- Search engine bounce rate
- Search engine conversions
- Search engine converted visits
- Search engine revenue
- Search engine total visit length (sec)
- Search engine avg. time on website (sec)
- Search keyword visits
- Search keyword unique visitors
- Search keyword users
- Search keyword actions
- Search keyword actions per visit
- Search keyword max actions
- Search keyword bounces
- Search keyword bounce rate
- Search keyword conversions
- Search keyword converted visits
- Search keyword revenue
- Search keyword total visit length (sec)
- Search keyword avg. time on website (sec)
- Campaign visits
- Campaign unique visitors
- Campaign users
- Campaign actions
- Campaign actions per visit
- Campaign max actions
- Campaign bounces
- Campaign bounce rate
- Campaign conversions
- Campaign converted visits
- Campaign revenue
- Campaign total visit length (sec)
- Campaign avg. time on website (sec)
- Campaign keyword visits
- Campaign keyword unique visitors
- Campaign keyword users
- Campaign keyword actions
- Campaign keyword actions per visit
- Campaign keyword max actions
- Campaign keyword bounces
- Campaign keyword bounce rate
- Campaign keyword conversions
- Campaign keyword converted visits
- Campaign keyword revenue
- Campaign keyword total visit length (sec)
- Campaign keyword avg. time on website (sec)
- Site searches
- Site search results pages
- Site search exits
- Site search exit rate
- Site search total time spent (sec)
Desgloses
Channel typeCampaign nameCountryDevice typeDownload URLEvent category
Ver todos los desgloses (48)
- Campaign name
- Campaign keyword campaign name
- Campaign keyword
- Channel type
- Device type
- Download URL
- Event category
- Event actions
- Event action
- Event name
- Website name
- Website ID
- Goal name
- Goal ID
- Goal description
- Goal match attribute
- Goal pattern
- Goal pattern type
- Goal case sensitive
- Goal allow multiple
- Goal is deleted
- Goal revenue target
- Goal event value as revenue
- Browser language
- Country
- Country (city report)
- Country code
- City
- Region
- Region code
- Clicked outlink
- Page
- Page URL
- Page title
- Product name
- Referrer
- Referrer URL
- Referrer type
- Search engine
- Search engine URL
- Search keyword search engine
- Search keyword search engine URL
- Search keyword
- Search keyword URL
- Site search keyword
- Social network
- Social network URL
- Social network logo
Configuración
Conecta Matomo MCP en tres pasos
1
Conecta Matomo a Adzviser
Crea un espacio de trabajo. Conecta Matomo usando tu URL base Matomo y tu token de autenticación.
2
Conecta Adzviser a tu asistente de IA
Para Claude, elige Adzviser en el directorio de conectores. Para ChatGPT, añade el plugin de Adzviser. Para otra herramienta de IA compatible, usa https://mcp.adzviser.com/http.
3
Haz tu primera pregunta
Abre Adzviser en tu asistente de IA y pregunta qué quieres saber sobre Matomo.
Comprobación de conexión rápida
Enumera mis sitios Matomo conectados y muestra el espacio de trabajo Adzviser para cada uno. Después de que haga mi selección, muestra las métricas "City revenue" de los últimos 7 días completos.
Profundiza en el análisis
Optimización de páginas de destino
Analizar Matomo páginas de destino del espacio de trabajo que elijo durante los últimos 30 días completos. Mostrar: Página de destino, Visitas, Tasa de rebote, Acciones por visita y Conversiones. Identifica páginas de alto tráfico con altas tasas de rebote. Recomendar mejoras específicas.
Ideas de prompts
Prompts para probar con Matomo
Resumen del tráfico semanal
Resumen de tráfico semanal.
Optimización de páginas de destino
Optimice las páginas de destino.
Análisis del comportamiento del visitante
Comprende cómo interactúan los visitantes.
Elige la configuración adecuada
Matomo MCP: opción oficial o Adzviser?
Matomo proporciona MCP para Cloud y un plugin instalable para On-Premise. Adzviser es la opción de fuente cruzada cuando Matomo necesita estar junto a los datos de adquisición e ingresos.
Servidor Matomo MCP
Consultar una instancia Matomo directamente
- ConfiguraciónHabilita MCP en Matomo Cloud o instala su MCP plugin en Matomo On-Premise
- PermisosDependiente de la configuración: informes de consulta y, opcionalmente, exponer los métodos Matomo API sin procesar que haya habilitado
- Alcance de los informesMatomo only: analizar datos de esa instancia Matomo
Ideal para: Matomo equipos que quieren control directo sobre su propia instancia de análisis.
Lea la guía de configuración de Matomo →Adzviser Matomo MCP
Compara Matomo con otros canales
- ConfiguraciónConectar Matomo una vez en Adzviser; no se requiere ningún plugin Matomo MCP
- PermisosSolo lectura: analiza el tráfico, el contenido, la adquisición y las conversiones sin cambiar Matomo
- Alcance de los informesMulticanal: compara Matomo con los resultados de anuncios, comercio, correo electrónico y CRM
Ideal para: marketers y agencias que crean vistas de rendimiento multicanal.
Empieza con Adzviser →
