Cobertura de informes
Métricas y desgloses de Criteo
Usa la misma ventana de atribución para las ventas, los ingresos y el ROAS. El catálogo tiene campos distintos para atribución posclic y posimpresión. Cambiar de campo puede cambiar el resultado aunque la campaña y las fechas sean las mismas.
Explora las métricas y los desgloses disponibles a través del conector Criteo de Adzviser. Empieza con estos ejemplos o busque en el catálogo completo.
Métricas
Ver todas las métricas (151)
- Impressions
- Clicks
- CTR
- Conversion rate
- CPO (cost per order)
- Cost
- Sales
- COS (Cost of sale)
- Revenue
- Exposed users
- Audience
- Reach
- Overall competition win
- Effective cost per mille (eCPM)
- Average cart
- Return on advertising spending (ROAS)
- Advertiser value
- Cost of advertiser value
- Viewed displays
- Unviewed displays
- Untracked displays
- Qualified visits
- Visits
- Cost per visit
- Bounce rate
- Potential displays
- Post-install sales
- App installs
- Post-install conversion rate
- Post-install cost of sale
- Post-install order value
- Cost per install
- Install rate
- Post-install cost per order
- Post-install ROAS
- Omnichannel revenue
- Omnichannel sales
- Store ROAS (post-click 30 days)
- Store sales (post-click 30 days)
- Store revenue (post-click 30 days)
- CPC
- Video starts
- Video completed
- Video completion rate
- Video cost per completed view
- Sales (post-click 1 day)
- Sales (post-click 7 days)
- Sales (post-click 30 days)
- Sales (post-view 24 hours)
- Sales (post-click 30 days + post-view 24 hours)
- Revenue (post-click 1 day)
- Revenue (post-click 7 days)
- Revenue (post-click 30 days)
- Revenue (post-view 24 hours)
- Revenue (post-click 30 days + post-view 24 hours)
- ROAS (post-click 1 day)
- ROAS (post-click 7 days)
- ROAS (post-click 30 days)
- ROAS (post-view 24 hours)
- ROAS (post-click 30 days + post-view 24 hours)
- Conversion rate (post-click 1 day)
- Conversion rate (post-click 7 days)
- Conversion rate (post-click 30 days)
- Conversion rate (post-view 24 hours)
- Conversion rate (post-click 30 days + post-view 24 hours)
- Cost per order (post-click 1 day)
- Cost per order (post-click 7 days)
- Cost per order (post-click 30 days)
- Cost per order (post-view 24 hours)
- Cost per order (post-click 30 days + post-view 24 hours)
- Cost of sale (post-click 1 day)
- Cost of sale (post-click 7 days)
- Cost of sale (post-click 30 days)
- Cost of sale (post-view 24 hours)
- Cost of sale (post-click 30 days + post-view 24 hours)
- Average cart (post-click 1 day)
- Average cart (post-click 7 days)
- Average cart (post-click 30 days)
- Average cart (post-view 24 hours)
- Average cart (post-click 30 days + post-view 24 hours)
- Sales (same device, advertiser attribution)
- Sales (same device, post-click 1 day)
- Sales (same device, post-click 7 days)
- Sales (same device, post-click 30 days)
- Sales (same device, post-view 24 hours)
- Sales (same device, post-click 30 days + post-view 24 hours)
- Revenue (same device, advertiser attribution)
- Revenue (same device, post-click 1 day)
- Revenue (same device, post-click 7 days)
- Revenue (same device, post-click 30 days)
- Revenue (same device, post-view 24 hours)
- Revenue (same device, post-click 30 days + post-view 24 hours)
- ROAS (same device, advertiser attribution)
- ROAS (same device, post-click 1 day)
- ROAS (same device, post-click 7 days)
- ROAS (same device, post-click 30 days)
- ROAS (same device, post-view 24 hours)
- ROAS (same device, post-click 30 days + post-view 24 hours)
- Conversion rate (same device, advertiser attribution)
- Conversion rate (same device, post-click 1 day)
- Conversion rate (same device, post-click 7 days)
- Conversion rate (same device, post-click 30 days)
- Conversion rate (same device, post-view 24 hours)
- Conversion rate (same device, post-click 30 days + post-view 24 hours)
- Cost per order (same device, advertiser attribution)
- Cost per order (same device, post-click 1 day)
- Cost per order (same device, post-click 7 days)
- Cost per order (same device, post-click 30 days)
- Cost per order (same device, post-view 24 hours)
- Cost per order (same device, post-click 30 days + post-view 24 hours)
- Cost of sale (same device, advertiser attribution)
- Cost of sale (same device, post-click 1 day)
- Cost of sale (same device, post-click 7 days)
- Cost of sale (same device, post-click 30 days)
- Cost of sale (same device, post-view 24 hours)
- Cost of sale (same device, post-click 30 days + post-view 24 hours)
- Average cart (same device, advertiser attribution)
- Average cart (same device, post-click 1 day)
- Average cart (same device, post-click 7 days)
- Average cart (same device, post-click 30 days)
- Average cart (same device, post-view 24 hours)
- Average cart (same device, post-click 30 days + post-view 24 hours)
- Omnichannel ROAS (same device, post-click 30 days)
- Omnichannel ROAS (cross-device, post-click 30 days)
- Omnichannel ROAS (same device, post-view 24 hours)
- Omnichannel ROAS (cross-device, post-view 24 hours)
- Omnichannel revenue (same device, post-click 30 days)
- Omnichannel revenue (cross-device, post-click 30 days)
- Omnichannel revenue (same device, post-view 24 hours)
- Omnichannel revenue (cross-device, post-view 24 hours)
- Omnichannel sales (same device, post-click 30 days)
- Omnichannel sales (cross-device, post-click 30 days)
- Omnichannel sales (same device, post-view 24 hours)
- Omnichannel sales (cross-device, post-view 24 hours)
- Omnichannel ROAS
- Store ROAS (post-view 24 hours)
- Store sales (post-view 24 hours)
- Store revenue (post-view 24 hours)
- Advertiser value (cross-device)
- Cost of advertiser value (cross-device)
- Cost per qualified visit
- Video first quartile
- Video midpoint
- Video third quartile
- Video start rate
- Video average view rate
- Video cost per view
- Revenue CPC
- Ad set bid value
- Maximum impressions
- Ad set budget amount
Desgloses
Ver todos los desgloses (43)
- Advertiser ID
- Advertiser name
- Campaign ID
- Campaign
- Ad set ID
- Ad set name
- Category ID
- Category
- Date
- Hour
- Week
- Month
- Year
- OS
- Devices
- Ad ID
- Ad name
- Coupon ID
- Coupon
- Marketing objective ID
- Marketing objective
- Channel ID
- Channel
- Goal
- Ad channel
- Social platform
- Ad set status
- Ad set delivery status
- Ad set bid type
- Cost controller
- Budget strategy
- Budget renewal
- Budget delivery smoothing
- Budget delivery week
- Targeted devices
- Targeted environments
- Targeted operating systems
- Frequency capping
- Targeted countries
- Targeted subdivisions
- Targeted ZIP codes
- Currency
- Reporting currency
Configuración
Conecta Criteo MCP en tres pasos
Conecta Criteo a Adzviser
Crea un espacio de trabajo. Crea una aplicación de Criteo con Client Credentials para Marketing Solutions y acceso Read a Analytics y Campaigns. Pide a un administrador de la cuenta del anunciante que autorice el acceso. Después, introduce el ID y el secreto de cliente en Adzviser y selecciona el anunciante. Consulta los requisitos de acceso a la cuenta →
Conecta Adzviser a tu asistente de IA
Para Claude, elige Adzviser en el directorio de conectores. Para ChatGPT, añade el plugin de Adzviser. Para otra herramienta de IA compatible, usa https://mcp.adzviser.com/http.
Haz tu primera pregunta
Abre Adzviser en tu asistente de IA y pregunta qué quieres saber sobre Criteo.
Esta conexión es de solo lectura. Tu asistente de IA puede consultar informes, pero no puede modificar la cuenta de origen conectada.
Comprobación de conexión rápida
Enumera mis anunciantes Criteo conectados y muestra el espacio de trabajo Adzviser para cada uno. Después de elegir uno, devuelve "Revenue" de los últimos 7 días completos.
Profundiza en el análisis
Revisa el gasto de las campañas de Criteo, las ventas atribuidas y ROAS en el espacio de trabajo que elija para los últimos 30 días completos, con una ventana de atribución posclic de 7 días. Agrupa las campañas según convenga aumentar su presupuesto, investigarlas o seguir observándolas. Justifica cada elección con el gasto, el volumen de ventas y ROAS. Pregunta por nuestro objetivo de ROAS y el presupuesto antes de proponer una distribución.
Ideas de prompts
Prompts para probar con Criteo
Informe de rendimiento de la campaña
Compara el gasto en campaña, las ventas y ROAS en una tabla.
Prepara una revisión del presupuesto de las campañas
Identificar campañas a considerar para mayor o menor presupuesto.
Encuentra las campañas detrás de un cambio ROAS
Ve si los gastos o los ingresos impulsaron el cambio en ROAS.
